Digital Commons Network^™

The Role Of Social Media Influencers In Brand Communication Strategies, Elvis Madondo, Eunice Akindeji

ASEAN Marketing Journal

Manuscript type: Review Paper.

Research Aims: This study aims to examine the role of social media influencers in shaping contemporary brand communication strategies and to identify the opportunities and challenges associated with influencer marketing practices. Design/methodology/approach: This study employs a semi-systematic literature review approach by analyzing previous studies related to influencer marketing, brand communication, customer engagement, and consumer behavior across digital platforms. Research Findings: The findings indicate that brands strategically select influencers whose personal branding aligns with the company’s values and identity to enhance customer engagement and brand perception. Long-term collaborations between brands and influencers are also found to strengthen …

Networked Behaviors Associated With A Large-Scale Secure Messaging Network: Cross-Sectional Secondary Data Analysis, Laura Rosa Baratta, Linlin Xia, Daphne Lew, Elise Eiden, Y Jasmine Wu, Noshir Contractor, Bruce L Lambert, Sunny S Lou, Thomas Kannampallil

2020-Current year OA Pubs

BACKGROUND: Communication among health care professionals is essential for effective clinical care. Asynchronous text-based clinician communication-secure messaging-is rapidly becoming the preferred mode of communication. The use of secure messaging platforms across health care institutions creates large-scale communication networks that can be used to characterize how interaction structures affect the behaviors and outcomes of network members. However, the understanding of the structure and interactions within these networks is relatively limited.

OBJECTIVE: This study investigates the characteristics of a large-scale secure messaging network and its association with health care professional messaging behaviors.

METHODS: Data on electronic health record-integrated secure messaging use from …

Enhancing Team Performance In The Digital Age: Impact Of Technologically Moderated Communication In The Interplay Of E-Leadership & Trust, Sina Eslamdoust, Ji Hoon Lee, Tahmineh Bohrani

Business Analytics Faculty Publications

As the COVID-19 pandemic concluded, anticipating future health crises underscores the urgency of effective management and adaptable organizations. This paper draws from existing literature on e-leadership, virtual teams, and organizations, and conceptualizes a foundation to explore e-leadership challenges in virtual contexts. Emphasizing the pivotal role of e-leadership competencies in bridging technology-mediated interactions and effective leadership, the study addresses communication, trust, and coordination issues within virtual teams. It illuminates the impact of technology and assesses how diversity shapes the link between employee engagement and performance. The paper contributes to theoretical knowledge in the field, highlighting the importance of trust-building, relationship cultivation, …

The Emergence Of Discursive Leadership In Online Commmunities, Chad Diaz Ii

Electronic Theses and Dissertations

The purpose of this Dissertation is to provide a detailed rationale for the way in which I address the following research questions in my dissertation: “What characteristics of user discourse lead to the emergence of leadership in online communities?” To this end, I provide a literature review of studies on online communities, examine past definitions, and propose an integrated definition of online communities. Focusing on the specific domain of leadership in online communities, I conduct a literature review of early and seminal articles published in this domain with the objective of identifying the foundational theoretical frameworks and the factors that …

Impact Of Organizational Climate On Job Performance In Nigerian University Libraries: Perceptions Of Academic Librarians, Chinwendu C. Akpom Dr, Emmanuel Chukwudi Ihekwoaba Dr, Harriet Uche Igbo Dr

Library Philosophy and Practice (e-journal)

The paper examined academic librarians' perceptions of the characteristics that contribute to a favorable organizational climate and those that negatively affect it in Nigerian university libraries. The study concentrated on Nigeria's Southeast and South-South geopolitical zones. The researchers adopted a descriptive survey design for the research. A structured questionnaire was employed to collect the data from the respondents and analyzed using mean and standard deviation. The study population consists of 143 academic librarians in university libraries in the study area. The entire population was used as a sample because it was a manageable number. The result demonstrates that respondents have …

Review Of Small Group Communication: Forming And Sustaining Teams, Justin Walton

Communication and Theater Association of Minnesota Journal

Review of Small group communication: Forming and sustaining teams (2021) by Jasmine Linabary and Moon Castro found at https://open.umn.edu/opentextbooks/textbooks/small-group-communication-forming-sustaining-teams.

Servant Leadership On Burnout Among Physicians In Residency Training, Karen Grant-Hewitt

Walden Dissertations and Doctoral Studies

Physicians in residency training (PIRTs) in the United States are facing extreme burnout. The prevalence of burnout among physicians in residency training may cause adverse consequences such as medical malfeasance, alcoholism, or suicide due to physical and mental exhaustion. The purpose of this study was to analyze the servant leadership style of physician trainers and burnout among PIRTs in academic medical centers in the United States to ultimately increase wellness and thereby mitigate burnout. Servant leadership was the theoretical foundation for this study. This research investigated whether servant leadership characteristics of physician trainers played a statistically significant role in burnout …

The Role Of Shared Leadership And Communication In Promoting Strategic Consensus And Performance, Younis Jabarzadeh, Naser Sanoubar, Arash Vahdat, Faezeh Khosravi Saghezchi

Organization Management Journal

The current study aims to investigate the effect of strategic consensus among managers on organizational performance, with an emphasis on shared leadership and communications in Iranian knowledge-intensive firms. Since Iran has its unique cultural characteristics with favoring a more authoritarian attribute, and leadership in knowledge-intensive firms has a more shared style, the context of the study is more appealing to such relationships. Data were collected from 115 randomly selected knowledge-intensive firms and analyzed using structural equation modeling by LISREL. Findings show that shared leadership positively influences strategic consensus of the management team, but it does not have a direct effect …

The Challenges Of Virtual Leadership Affecting Project Delivery In The Public Sector, Verna-Kay Smith

Walden Dissertations and Doctoral Studies

Leaders of the U.S. government and U.S. organizations continue to seek information to mitigate risk and improve project deliverables in virtual environments. The problem addressed in this study was the rapid growth of technology in virtual workplaces that causes organizational leaders to concentrate on infrastructure and technology. The purpose of the exploratory case study was to understand the challenges virtual leaders encounter in the government environment that affect project delivery. The research questions were designed to examine the challenges virtual team leaders encounter while maintaining their roles and responsibilities to complete a project successfully in a timely manner. The theory …

Community College Presidents And The Role Of Conversational Leadership, Jennifer K. Labounty

Dissertations

Purpose: The purpose of this phenomenological research study was to describe the behaviors that exemplary community college presidents practice to lead their organizations through conversation as depicted by Groysberg and Slind’s (2012) four elements of conversational leadership: intimacy, interactivity, inclusion, and intentionality.

Methodology: This qualitative, phenomenological study described the lived experiences of exemplary community college presidents as they lead their organizations through the use of conversational leadership. The sample population for this study was community college presidents who met the criteria of exemplary from single-college districts in Southern California. Data were gathered and triangulated from semistructured, in-depth interviews, participant observations, …

Servant Leaders As Change Agents, Janice P. Tanno, David K. Banner

Journal of Sustainable Social Impact

Servant leadership (SL) produces high performance and employee engagement. Non-SL senior leaders lacking business ethics have caused negative outcomes. This study explored the lived experiences of senior leaders’ decision-making in SL organizations. Maslow’s theories, decision theory, spirituality, Cicero’s virtue theory of ethics; SL comprised the theoretical/conceptual foundation. Data collection used purposive sampling of 18 senior leader participants in SL organizations employing Giorgi’s descriptive psychological structures of experiences analysis method. Findings confirmed ethical decision-making in SL organizations. Recommendations included examining CEO ethical leadership and firm performance interrelations and promoting ethical decision-making at all levels. Conclusions supported teamwork as the one …

Success From The Sideline: How Communicative Processes Of Coaches' Decision-Making Styles Relate To Rugby Team Success, Kelley Sullivan

Theses and Dissertations

This study investigates the relationship between communication processes collegiate rugby coaches utilize when making decisions and team success. Along with measuring coaches' collaborative decision-making levels, this study explored various communication opportunities coaches report offering to players during decision-making processes. The results show there is no linear relationship between collaborative decision-making levels and winning percentage, nor is there a linear relationship between offering communication opportunities and winning percentage. Analysis revealed no one specific communication opportunity was a significant predictor variable of team success. While the variables tested did not have any correlation with college rugby winning percentage, it was found that …

Role Of Communication And Listening In Leadership, Kae Van Engen

Faculty Work Comprehensive List

In our world today, leadership is important in many organizations. Leaders create the opportunity to develop relationships based on listening. Listening is a multidimensional construct that requires further integration within leadership studies. This study aimed to seek the validity of focusing on listening within the study of leadership. The research promotes the understanding of the verbal and nonverbal characteristics of the listening process that have the greatest ability to influence a person’s leadership potential, as well as examining what leadership characteristics can influence a person’s listening. Understanding these characteristics presents evidence that listening deserves the recognition to be studied as …

Trait Anxiety, Leadership And Group-Induced Decision Change, Chester D. Gaston

Student Work

The twelve item Choice Dilemmas Questionnaire (CDQ) developed by Kogan and Wallach (1964) has been used extensively for investigating individual and group decision-making processes. Each item presents a hypothetical life situation in which the central character must choose between two courses of action, one of which is more risky than the other but also more rewarding if successful. For each situation the Sis must select the lowest probability of success they would accept before recommending that the potentially more rewarding (and risky) alternative be chosen. After Ss have made their private individual choices, a group is formed and each item …