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Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
USF Tampa Graduate Theses and Dissertations
With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …
Essays On Cloud Computing Analytics, Vivek Kumar Singh
Essays On Cloud Computing Analytics, Vivek Kumar Singh
USF Tampa Graduate Theses and Dissertations
This dissertation research focuses on two key aspects of cloud computing research – pricing and security using data-driven techniques such as deep learning and econometrics. The first dissertation essay (Chapter 1) examines the adoption of spot market in cloud computing and builds IT investment estimation models for organizations adopting cloud spot market. The second dissertation essay (Chapter 2 and 3) studies proactive threat detection and prediction in cloud computing. The final dissertation essay (Chapter 4) develops a secured cloud files system which protects organizations using cloud computing in accidental data leaks.