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The Qualitative Report

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Community-Based Research: Key Considerations For Researchers And Community Partners When Collaborating, Bothwell Piason, Kathleen A. Fox Aug 2026

Community-Based Research: Key Considerations For Researchers And Community Partners When Collaborating, Bothwell Piason, Kathleen A. Fox

The Qualitative Report

Community-based research (CBR) is a research orientation that emphasizes equitable engagement in the process of knowledge production, though researchers and community partners may navigate collaborative partnerships with differing expectations, priorities, and understandings of success. Extant research has demonstrated that successful CBR partnerships can benefit both researchers and community partners, yet little is known about how both groups simultaneously conceptualize successful collaboration across diverse partnership contexts. In this study, we ask: What considerations do researchers and community partners identify as important when engaging in community-based research partnerships? Drawing on semi-structured interviews with 10 university researchers and 10 community partners engaged in …


Roles And Strengths Of Therapeutic Recreation Professionals In Service Provision: A Strengths-Based Approach, M. Rebecca Genoe, Linda Ostryzniuk, Kathy Park, Sherri Nelson, Douglas G. Cripps, Donna Boser Feb 2026

Roles And Strengths Of Therapeutic Recreation Professionals In Service Provision: A Strengths-Based Approach, M. Rebecca Genoe, Linda Ostryzniuk, Kathy Park, Sherri Nelson, Douglas G. Cripps, Donna Boser

The Qualitative Report

Therapeutic Recreation professionals work in healthcare and community-based settings where they utilize recreation and leisure to improve quality of life. Despite their contributions, Therapeutic Recreation often goes unrecognized as an important component of the healthcare team. The purpose of this study was to explore the strengths and successes of Therapeutic Recreation professionals. We aimed to explore how Therapeutic Recreation professionals identify and perceive their roles, and what strengths they use within their roles. Data was collected through 19 individual interviews and eight focus groups with Therapeutic Recreation professionals and analyzed thematically. The theme of “nurturing well-being through leisure” was generated …


“I Deserve Better” – The Lived Experience Of Toxic Leadership Among It Employees, Sanjay Bhattacharya, Pooja Sharma Feb 2026

“I Deserve Better” – The Lived Experience Of Toxic Leadership Among It Employees, Sanjay Bhattacharya, Pooja Sharma

The Qualitative Report

This study investigates the lived experiences of individuals who have been subjected to toxic leadership to elucidate its complex and extensive impact on the lives of subordinates. The primary focus was on survivors who navigated the challenges posed by toxic leadership and its detrimental consequences. Employing Interpretive Phenomenological Analysis (IPA), the researchers conducted an in-depth examination of the experiences of five participants, emphasizing depth and nuance over breadth. Through the analysis, six key themes emerged: excessive workload, breakdown of trust, personal sacrifices, psychological effects, emotional spillover, and expectations imposed by managers on employees. Collectively, these themes offer a comprehensive and …


Sarah Lewis’ Terrific Toolkit: A Positive Psychology Perspective On The Practicality Of Appreciative Inquiry Application, Ronald J. Chenail Oct 2025

Sarah Lewis’ Terrific Toolkit: A Positive Psychology Perspective On The Practicality Of Appreciative Inquiry Application, Ronald J. Chenail

The Qualitative Report

Sarah Lewis (2025) has made a strong contribution to the “How To” resources for conducting Appreciative Inquiry with her new book, Practical Appreciative Inquiry: A Toolkit for Applying Appreciative Inquiry to Organisational Challenges, Opportunities, and Aspirations. She has crafted the tome from a positive psychology perspective and her extensive experiences as an organizational consultant and facilitator, author, and postgraduate level lecturer in the United Kingdom. Her presentation is divided into two interrelated major sections - Background and Practice Theory and Applications, in which the backgrounding is full of practicalities and the applications are grounded in sound Appreciative Inquiry thinking. Through …


Qualitative Insights Into The Complexity Of Calling: Moving Beyond Quantitative Boundaries, Jeannel King Oct 2025

Qualitative Insights Into The Complexity Of Calling: Moving Beyond Quantitative Boundaries, Jeannel King

The Qualitative Report

Why are deeply personal and lived experiences often reduced to standardized measurements? Calling is one such experience. Although widely recognized as complex, personal, and contextually shaped, the concept of calling has most often been researched through quantitative methods over the past two decades. This study employed qualitative content analysis (QCA) to examine how calling was researched across 267 peer-reviewed journal articles, trace methodological patterns, and consider how those choices influence the field’s conceptualizations of the construct. The analysis integrated deductive coding of methodological features and inductive identification of conceptual themes, refined through abductive synthesis. This hybrid strategy positioned the study …


Autoethnographic Action Research As A Contemplative Practice: Awareness And Transformation Of Inner And Outer Selves, Jiju Varghese, Bal Chandra Luitel, Niroj Dahal Jan 2025

Autoethnographic Action Research As A Contemplative Practice: Awareness And Transformation Of Inner And Outer Selves, Jiju Varghese, Bal Chandra Luitel, Niroj Dahal

The Qualitative Report

Contemplation as a spiritual practice has taken various forms across different religious traditions and regions worldwide. Over the years, various contemplative practices have evolved and become popular even outside religious traditions to promote the well-being of all for inner and outer selves’ transformation. In education, many scholars worldwide have expounded on the benefits of contemplative practices in the classroom for students and teachers. Contemplative practices have penetrated research practices in the form of contemplative inquiry considering performative, philosophical, and artistic transformations, where researchers enter into a deep, thoughtful, and reflective introspective journey to see the connection between what is seen …


Tale Of Transitions: Experiences Of A First-Year Ph.D. Asian Student In America, Aakash Kumar Nov 2024

Tale Of Transitions: Experiences Of A First-Year Ph.D. Asian Student In America, Aakash Kumar

The Qualitative Report

This autoethnographic account narrates my transition as a first-year Ph.D. student at Texas A&M University, USA. Employing Kurt Lewin’s Change Model, I have structured my narrative around three phases: (a) unfreeze, (b) change, and (c) refreeze. The unfreeze phase details the process of unlearning, adjusting to American academic practices, and the initial cultural shock intensified by homesickness. The change phase describes embracing a new identity, integrating into campus and cultural life, and overcoming academic challenges. Lastly, the refreezing phase involves consolidating new beliefs, perspectives, and skills, solidifying the transition to becoming a more confident and competent scholar. This autoethnographic account …


Qualitative Study Of Stakeholder Influence On Environmental Practices: Evidence From The Malaysian Aviation Industry, Zarina Zakaria, Zamzulaila Zakaria Jul 2024

Qualitative Study Of Stakeholder Influence On Environmental Practices: Evidence From The Malaysian Aviation Industry, Zarina Zakaria, Zamzulaila Zakaria

The Qualitative Report

In this study, we seek to explore the influence of stakeholders on environmental management practices in Malaysia's aviation industry. The data from this study was derived from interviewing 25 respondents in nine organisations within the aviation sector and was analysed using thematic analysis. We show that internal and external stakeholders significantly influence changes towards better environmental management practices. While internal stakeholders have contributed to better environmental management practices by changing their day-to-day practices within their functional role in the organisation, the external stakeholders have been the key actors that have significantly pushed the organisation to implement a proper environmental management …


The Blurry Line Between Corporation And Cult: A Retrospective Autoethnographic Study, Ernst Graamans Apr 2024

The Blurry Line Between Corporation And Cult: A Retrospective Autoethnographic Study, Ernst Graamans

The Qualitative Report

In popular management literature corporations are sometimes loosely compared to cults. The comparison is a severe allegation as it implies the transgression of subordinate employees’ integrity. This paper explores to what extent such comparisons with cults are warranted as well as the implications this has for the practice of corporate culture management. On grounds of the author’s unique, first-hand experience in both corporate and cultic environments a retrospective autoethnographic (RAE) approach was chosen to further explore the supposed resemblance. The comparison is structured along Lifton’s eight criteria of thought reform and reveals that although akin to cults in all aspects …


Sustainability Innovation In Small Medium Enterprises (Smes): A Qualitative Analysis, Budi Harsanto, Asep Mulyana, Yudi Ahmad Faisal Mr, Venny Mellandhia Shandy, Muntasir Alam Nov 2023

Sustainability Innovation In Small Medium Enterprises (Smes): A Qualitative Analysis, Budi Harsanto, Asep Mulyana, Yudi Ahmad Faisal Mr, Venny Mellandhia Shandy, Muntasir Alam

The Qualitative Report

Prior research suggests that today, sustainability is an important key in innovation. While the integration of sustainability into innovation in large enterprises has been widely studied, research on small-medium enterprises (SMEs) is still lacking. The aim of this study is to understand the sustainability innovation practices in SMEs. We interviewed 30 SME owners and managers in Indonesia and analyzed the data using thematic analysis to understand how SMEs practice sustainability innovation. The findings show that sustainability innovation in the form of product innovation is commonly practiced through the use of more environmentally friendly raw materials and packaging materials. As for …


Biology Teachers’ Perspective On Change Of Curriculum Policy: A Case For Implementation Of “Independent” Curriculum, Kintan Limiansi, Suranto Aw, Paidi Paidi, Caly Setiawan Sep 2023

Biology Teachers’ Perspective On Change Of Curriculum Policy: A Case For Implementation Of “Independent” Curriculum, Kintan Limiansi, Suranto Aw, Paidi Paidi, Caly Setiawan

The Qualitative Report

Curriculum change is one way of adapting education in the face of various scientific and technological developments. These changes lead to different views from numerous educational actors, one of which is teachers. This study aims to explore biology teachers' perspectives on curriculum change in Indonesia. A qualitative phenomenological study with semi-structured interviews explored the biology teachers' perspectives. The interview results were analyzed using the thematic analysis method with ATLAS.ti 22 software to determine themes. The results showed four themes from biology teachers' perspectives on curriculum change, which are (1) the factors affecting independent curriculum implementation; (2) the teachers' concerns; (3) …


Entering Terra Incognita: Adapting Psychotherapists To Work During The Covid-19 Pandemic, Monika Zielona-Jenek, Agnieszka Izdebska, Emilia Soroko Aug 2023

Entering Terra Incognita: Adapting Psychotherapists To Work During The Covid-19 Pandemic, Monika Zielona-Jenek, Agnieszka Izdebska, Emilia Soroko

The Qualitative Report

Sudden historical events, such as the COVID-19 pandemic, may critically change the circumstances in which psychotherapy is conducted. The objective of this study was to analyze Polish psychodynamic psychotherapists’ experiences of working with patients at the onset of the pandemic and hence to understand the process of their coping with the external reality challenges. 183 Polish psychotherapists (160 women and 23 men) aged 26-66 years (average 38) completed a survey about their therapeutic work during the COVID-19 pandemic. Data were analyzed in accordance with Braun and Clarke’s thematic analysis framework. Five general themes were identified: (1) Facing a taboo; (2) …


A Multiple Case Study On Small And Mid-Size Enterprise Managers’ Lived Experiences On The Impact Of Job Losses On Outsourcing Practices, Nicholas M. Watson Aug 2022

A Multiple Case Study On Small And Mid-Size Enterprise Managers’ Lived Experiences On The Impact Of Job Losses On Outsourcing Practices, Nicholas M. Watson

The Qualitative Report

There is a greater need to understand how economic insecurities contribute to outsourcing practices. Previous research documented that small and medium-sized enterprises gained limited advantages from outsourcing. The purpose of this qualitative multiple case study design was to explore the contribution of consumer job losses on outsourcing practices. A semi-structured open-ended interview was used to collect data from the 13 participants from the furniture, bedding, and wooden industries in Jamaica. From the analysis of the data collected, two themes emerge: (1) affordability and (2) market trends. The findings obtained from this research suggest that consumer job losses contributed to outsourcing …


Characteristics Of Effectively Farmer Groups To Manage Agricultural Machinery Rental Business: A Multi-Case Study Approach, Sri Hanggana, Suwarto Suwarto, Bandi Bandi, Sapja Anantanyu Apr 2022

Characteristics Of Effectively Farmer Groups To Manage Agricultural Machinery Rental Business: A Multi-Case Study Approach, Sri Hanggana, Suwarto Suwarto, Bandi Bandi, Sapja Anantanyu

The Qualitative Report

The Ministry of Agriculture provides machinery grants to farmer groups to accelerate agricultural mechanization and rental business capital. Therefore, this study aims to identify the characteristics of farmer groups that were effective in managing agricultural machinery rental businesses. This study used qualitative methods, a multi-case approach, and thematic analysis. The locations were the farmer groups in Kebakkramat District. The Informants from agricultural extension civil servants were selected according to their place of duty. Informants from the chairpersons and members were determined using the snowball sampling method. The data collection techniques used in-depth interviews and focus group discussions. There were two …


Microfinance And The Role Of Accounting In Supporting Family-Resilience-Based Women’S Empowerment, Desi Adhariani Feb 2022

Microfinance And The Role Of Accounting In Supporting Family-Resilience-Based Women’S Empowerment, Desi Adhariani

The Qualitative Report

This action research aims to explore the issues of microfinance and women’s empowerment in urban Indonesia, and the role of accounting on the issues. Drawing on critical accounting theory, this study employs feminism and empowerment theory based on Foucault’s work to investigate the activities of female micro-entrepreneurs who are members of a Sharia cooperative. The study was conducted using an action research method for eight months with observation and interviews with 40 female micro-entrepreneurs. It is found that the lending scheme applied in the cooperative follows the principle of family resilience. In this context, the empowerment is not aimed at …


Transforming Problematic Into Positive: Practice-Based Recommendations For Resolving Paradigmatic And Methodological Conflicts In Appreciative Inquiry, Bryan D. Jennewein Phd Dec 2021

Transforming Problematic Into Positive: Practice-Based Recommendations For Resolving Paradigmatic And Methodological Conflicts In Appreciative Inquiry, Bryan D. Jennewein Phd

The Qualitative Report

Researchers have employed Appreciative Inquiry (AI) in a variety of methodological contexts, in a variety of settings, and toward a variety of outcomes. For practitioners seeking to both identity and amplify the best of what is, AI has been a sort of multi-functional toolset, improving outcomes both small and grand. Amidst this successful history of the application of Appreciative Inquiry (AI), little attention has been given to some of the limitations or even risks of applying its practices to whatever extent and toward whichever outcomes. The models supplied by AI may prove problematic in several ways, among them: ontological realism, …


Quality Management Development Through Gender Equality Based Leadership In Nahdlatul Ulama Universities, Rohmatun Lukluk Isnaini, Farida Hanum, Lantip Diat Prasojo Nov 2021

Quality Management Development Through Gender Equality Based Leadership In Nahdlatul Ulama Universities, Rohmatun Lukluk Isnaini, Farida Hanum, Lantip Diat Prasojo

The Qualitative Report

There is still a wide quality gap between State Universities (SU) and Private Universities (PU) in Indonesia. This research aims to find the strategy pattern of Nahdlatul Ulama University (NUU) in the development of quality management through gender equality-based leadership. The pattern can be seen by using qualitative phenomenological research through interviews with the informants. Data analysis is done in five stages, namely writing all transcripts of interview results, finding statements about research focus, grouping these statements into meaningful units, and constructing all explanations about the meaning and essence of the informant's experience. The results showed that NUU implemented four …


Emotional Turmoil Or Peaceful Agreements? A Phenomenological Study On Coping With Reforms In Higher Education Institution, Merilyn Meristo Jun 2021

Emotional Turmoil Or Peaceful Agreements? A Phenomenological Study On Coping With Reforms In Higher Education Institution, Merilyn Meristo

The Qualitative Report

Promoting changes in an organisation is never an easy task. Coping with changes is an individual process and affects our individual physical and psychological well-being. This study attempted to analyse how university reforms were experienced by academic staff. It is framed by Self-Determination Theory, according to which there are three basic psychological needs that affect all people: autonomy, competence, and relatedness. I conducted Interpretative Phenomenological Analysis (IPA; Smith et al., 2009) to gain insight into participants’ experiences during the period of 4 years, 2014-2018. The participants came from two academic staff communities of the same institution. The data collection methods …


Connection, Involvement, And Modeling: Co-Constructing A Story Of Resilience Despite Early Parental Loss, Erin E. Silcox Mar 2021

Connection, Involvement, And Modeling: Co-Constructing A Story Of Resilience Despite Early Parental Loss, Erin E. Silcox

The Qualitative Report

The use of oral history and narrative inquiry to investigate factors of resilience in the face of parental death is absent from the literature. Also, researchers have not linked factors that support resilience against trauma and that lead to positive change in residential treatment with the role of educators. In this study, my father-in-law, Norman, and I answered the research question: What factors in Norman’s adolescent life supported his resilience in the face of an early parental loss? I analyzed Norman’s oral history using narrative analysis methods. Findings include factors that led to Norman’s resilience including his connection to a …


Exploring Authentic Leadership Through Leadership Journey Of Gandhi, Beena Prakash Nair Ms., Prasad T Dr., Shreekumar K. Nair Dr. Mar 2021

Exploring Authentic Leadership Through Leadership Journey Of Gandhi, Beena Prakash Nair Ms., Prasad T Dr., Shreekumar K. Nair Dr.

The Qualitative Report

Leadership research will benefit from bringing in the subjective realities of becoming a leader by considering the leadership journey. Generating an understanding of how leaders turn episodes in time into meaningful subjective narratives helps shed light on the meaning-making process. We seek in this inquiry to understand self-awareness with a narrative meaning-making process. In this study, we adopt a narrative research approach for analyzing the autobiography of Mahatma Gandhi, who is widely acknowledged as an authentic leader. The study explores individual experiences of becoming a leader and factors leading to the manifestation of authentic leadership behaviour as well as followers’ …


Using Drawings In Qualitative Interviews: An Introduction To The Practice, Alexios Brailas Dec 2020

Using Drawings In Qualitative Interviews: An Introduction To The Practice, Alexios Brailas

The Qualitative Report

Drawings are employed by qualitative researchers in many creative ways, and in many different contexts, and a variety of different terms are used to describe similar techniques. I present here a concise description of two basic approaches to integrating participants’ produced drawings into verbal qualitative research interviews, along with characteristic cases of empirical research demonstrating how these approaches have been applied. I also provide a list of best practices and I discuss ethical issues. It is common for qualitative researchers to mix techniques in order to creatively address real-world research challenges. The proposed categorization, augmented by the list of best …


A Near Miss: The Lived Experiences Of Telecommunication Technicians’ Injurious Accidents And Near Misses, Bridgette M. Hester, Patricia I. Fusch Nov 2020

A Near Miss: The Lived Experiences Of Telecommunication Technicians’ Injurious Accidents And Near Misses, Bridgette M. Hester, Patricia I. Fusch

The Qualitative Report

Due to a dearth in the literature, this study was conducted to explore the lived experiences of telecommunication field technicians who have experienced near miss and injurious accidents. Using protection motivation theory (PMT), we sought to explore if, after an accident, a technician would alter behaviors and insights regarding safety practices while executing their job duties. Participants for this qualitative phenomenological study included six telecommunication technicians with an average of 19 years’ experience and who had experienced an injurious or near miss accident at work. Findings suggested that after experiencing such an event, technicians demonstrated PMT characteristics including a heightened …


Innovative Methods For Researching Leadership Emergence, Leanne Gibbs, Frances Press, Sandie Wong, Tamara Cumming Aug 2020

Innovative Methods For Researching Leadership Emergence, Leanne Gibbs, Frances Press, Sandie Wong, Tamara Cumming

The Qualitative Report

There is a growing understanding, internationally, that effective leadership has an influence on the quality of early childhood education programs. The leadership research agenda has expanded accordingly but despite this expansion there is little empirical research on the emergence and development of leadership in early childhood education. The article focuses primarily on the methodological challenge of studying the phenomena of emerging and developing leadership. We describe the innovative methods for data generation that were used to address these challenges for an Australian study of leading within early childhood education sites. We explain in detail two of the methods—a field observation …


Embodying Change At Work: An Autoethnography In The Indian Public Sector, Saikat Chakraborty May 2020

Embodying Change At Work: An Autoethnography In The Indian Public Sector, Saikat Chakraborty

The Qualitative Report

Beyond the macro picture of change in the Indian public sector triggered by economic deregulation and restructuration, the variegated experiences of employees exposed to organizational changes remain hidden and masked. Through a reflexive inquiry about my experience of participating in a managerial implementation of a performance management system in an Indian public sector organization, I write this autoethnography to bring forward a personal narrative of embodying change at work. I do this by revealing how my cultural, social, and political experiences during that episode of change were manifestations of being and constituting organizationally intended as well as non-intended changes. The …


Examining Factors Facilitating Career-Changing Teachers’ Adaptation To Change And The Challenges They Encounter, Abdullah Çeti̇n, Fatma Sadik May 2020

Examining Factors Facilitating Career-Changing Teachers’ Adaptation To Change And The Challenges They Encounter, Abdullah Çeti̇n, Fatma Sadik

The Qualitative Report

The present case study was designed to examine factors that facilitate the adaptation process of science teachers who were appointed or transferred to state schools, the challenges they encountered, and how they coped with these challenges. It was carried out with the participation of six science teachers (three males, three females) working at state middle schools in Turkey. The data were gathered through interviews with the teachers and analyzed through content analysis using the NVivo program. The research results reveal that the prominent factors that facilitate teachers’ adaptation to school environments are their professional love, interest in students, effective communication, …


A Research Tapestry: Stories Woven Into Stories, Laura Colket Mar 2020

A Research Tapestry: Stories Woven Into Stories, Laura Colket

The Qualitative Report

This autoethnography highlights the subjective nature of narrative research and illustrates the ways in which both micro and macro forces impact the research process. Through this article, I present a research tapestry in which the experiences, perspectives and stories of the participants weave together with my own experiences, perspectives and stories. I draw from my dissertation research, a narrative inquiry focused on the experiences of Haitian educational leaders working to create systemic change after the 2010 earthquake.


Enhancing Trustworthiness Of Qualitative Findings: Using Leximancer For Qualitative Data Analysis Triangulation, Laura L. Lemon, Jameson Hayes Mar 2020

Enhancing Trustworthiness Of Qualitative Findings: Using Leximancer For Qualitative Data Analysis Triangulation, Laura L. Lemon, Jameson Hayes

The Qualitative Report

This paper offers an approach to enhancing trustworthiness of qualitative findings through data analysis triangulation using Leximancer, a text mining software that uses co-occurrence to conduct semantic and relational analyses of text corpuses to identify concepts, themes, and how they relate to one another. This study explores the usefulness of Leximancer for triangulation by examining 309 pages of previously analyzed interview data that resulted in a conceptual model. Findings show Leximancer to be an ideal tool for refining a priori conceptual models. The Leximancer analysis provided missing nuance from the a priori model, depicting the value of and connection between …


Workplace Ostracism And Employee Reactions Among University Teachers In Pakistan, Tehreem Fatima, Ahmad Raza Bilal, Muhammad Kashif Imran Nov 2019

Workplace Ostracism And Employee Reactions Among University Teachers In Pakistan, Tehreem Fatima, Ahmad Raza Bilal, Muhammad Kashif Imran

The Qualitative Report

This study investigated the positive and negative behavioral outcomes resulting from the pragmatic and psychological impacts of workplace ostracism experienced by university teachers in Pakistan. Using a qualitative and phenomenological approach, the data were gathered from 20 ostracized teachers working in public and private sector higher educational institutions in Pakistan. The results revealed that participants faced both the psychological and pragmatic impacts of workplace ostracism. Most of the ostracized teachers indicated positive behavioral outcomes due to being collectivist and placing a high value on social relations. Ostracized teachers used resource investment strategies by improving in-role and extra-role performance that …


Undoing Reform: How And Why One School Leader Cleared A Shifting Path To Goal Attainment, Jennifer R. Karnopp Nov 2019

Undoing Reform: How And Why One School Leader Cleared A Shifting Path To Goal Attainment, Jennifer R. Karnopp

The Qualitative Report

Research on school reform highlights challenges school leaders face in implementing and sustaining reforms. While some efforts fade away, others are intentionally dismantled, or “undone” as schools revert back to their traditional model of schooling. Considering how often reforms fail to sustain, there is value in understanding why school leaders decide undo reforms, and how leaders support staff through the undoing process. Utilizing path-goal theory as a framework, this paper I examined the case of one elementary school principal who planned in this undoing of a competency-based reform she had previously championed. Analysis reveals that the shift back to a …


Identification Of Instructional Design Strategies For An Effective E-Learning Experience, B S S Karthik, Brig Bhuvanagiri Chandrasekhar, Dr Rajasekhar David, Dr A Kranthi Kumar Jul 2019

Identification Of Instructional Design Strategies For An Effective E-Learning Experience, B S S Karthik, Brig Bhuvanagiri Chandrasekhar, Dr Rajasekhar David, Dr A Kranthi Kumar

The Qualitative Report

The objective of the study is to identify various instructional design strategies used by the instructional designers for effective the E-learning experience. Thematic analysis is used to generate the factors accountable for the successful implementation of E-learning process. To fulfill the purpose of the study, semi-structured in-depth interviews were conducted with the instructional designers, students, and corporate employees, who are associated with E-learning apps. Interviews conducted are broadly classified into three sections. The first section dealt with the personal profiles of the respondents; second part dealt with the discussion on successful instructional strategies adopted by the designers, and the third …