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Unspoken Barriers: An Autoethnographic Study Of Frustration, Resistance And Resilience, Rose M. Wake
Unspoken Barriers: An Autoethnographic Study Of Frustration, Resistance And Resilience, Rose M. Wake
The Qualitative Report
Immigration, cultural capital, cultural hybridity are the contributing players within my autoethnographic research as a second-generation daughter of southern Italian migrants from the post war era. This autobiography of my lived experience identifies contributing influences of arrested development within my educational and life trajectory and explores theoretical frameworks as key comparative indicators for my thwarted stages of psychosocial development. My identity and role as a female is further explored within the construct of a determined and culturally hybrid adolescence in an effort to answer research questions of identity and role confusion. My narratives situate my life as a daughter, student, …
Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee
Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee
The Qualitative Report
The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influences? (b) How is culture along with an economic indicator such as infrastructure/superstructure relevant in the context of CBBE for medical tourism? and (c) To what extent does the content analysis …