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Case Study: Australia's Computer Games Audience And Restrictive Ratings System, Jeffrey Brand, Jill Borchard, Kym Holmes Aug 2010

Case Study: Australia's Computer Games Audience And Restrictive Ratings System, Jeffrey Brand, Jill Borchard, Kym Holmes

Jeffrey Brand

Computer and video games are big business in Australia, just as they are in many other developed economies. However, Australia is unique among developed states because there is no R18 or 'Adult' rating for computer game content in Australia. The present case study represents a snapshot of a larger national audience study of 1614 homes and 4852 individuals within those homes. The research presents demographic, behavioural and attitudinal data by which the largely functioning ratings system may be judged. The data show that the typical gamer is 30 years of age, often a parent and actively engaged in content selection …


Connecting Diversity: Paradoxes Of Multicultural Australia, Ien Ang, Jeffrey E. Brand, Greg Noble, Jason Sternberg Feb 2009

Connecting Diversity: Paradoxes Of Multicultural Australia, Ien Ang, Jeffrey E. Brand, Greg Noble, Jason Sternberg

Jeffrey Brand

Commissioned by SBS, and published in March 2006, Connecting Diversity: Paradoxes of Multicultural Australia is a follow-up study to SBS’s 2002 report, Living Diversity: Australia’s Multicultural Future. The attitudes of many younger Australians from culturally diverse backgrounds reveal paradoxes about Australian multiculturalism today. This report sheds light on their views, experiences and expectations and the role of media in their lives. Younger, culturally and linguistically diverse Australians are often the subject of mediafanned controversy about disaffection, ‘ethnic gangs’ and cultural isolation. While these controversies tend to be localised – Cronulla, Inala or Bankstown – Connecting Diversity tells a national and …


Living Diversity: Australia’S Multicultural Future, Ien Ang, Jeffrey E. Brand, Greg Noble, Derek Wilding Feb 2009

Living Diversity: Australia’S Multicultural Future, Ien Ang, Jeffrey E. Brand, Greg Noble, Derek Wilding

Jeffrey Brand

In 2002, SBS commissioned research into trends in multicultural Australia. This study gives us a glimpse of the ‘diversity within diversity’of Australians’engagement with multiculturalism, their senses of identity and belonging, the ways in which they engage with others of different backgrounds, and their uses of media in a multicultural society. The overall picture is one of a fluid, plural and complex society, with a majority of the population positively accepting of the cultural diversity that is an increasingly routine part of Australian life, although a third is still uncertain or ambivalent about cultural diversity. In practice, most Australians, from whatever …


The Newsroom Versus The Lounge Room: Journalists’ And Audiences’ Views On News, Jeffrey Brand, Mark Pearson Feb 2009

The Newsroom Versus The Lounge Room: Journalists’ And Audiences’ Views On News, Jeffrey Brand, Mark Pearson

Jeffrey Brand

In May 2001 the Australian Broadcasting Authority released the authors' report titled Sources of News and Current Affairs (ABA, 2001). The monograph consisted of reports from the Stage I study of journalists' views (Pearson & Brand, 2001) and the Stage 2 study of audiences' views (Brand, Archhold & Rane, 2001). These were independent publications focusing on the individual results from each stage of the larger study. Little comparison was made between the journalists' and audiences' views in the two reports. This paper provides a comparison and contrast of the views of news and current affairs producers and their audiences. The …