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Mal-Adjusted: Integration Of Selves In Joss Whedon's Firefly, Rose Buscemi
Mal-Adjusted: Integration Of Selves In Joss Whedon's Firefly, Rose Buscemi
Honors College Theses
Joss Whedon’s Firefly and Serenity offer a brand new take on the well established science fiction film genre, one that many authors and viewers believe needed Whedon’s fresh new ideas to prevent further stagnating of the genre. Whedon’s Firefly focuses on the lives of Malcolm Reynolds (Mal) and his crew aboard the Firefly-class space ship named Serenity. Mal is the most compelling of the characters on the show because he is, in a way, the most fragile one. In the series premiere, “Serenity,” Mal is a complete man, fighting as a volunteer in a civil war. After his army …
Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh
Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh
Honors College Theses
The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …