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Comparative Analysis Of Advertising Value Appeals Reflected In U.S. And Chinese Women's Fashion Print Advertisements., Yi Lin
Electronic Theses and Dissertations
Analyzing 549 advertisements in Chinese and U.S. women's fashion magazines, this research studies the role of western culture in reshaping Chinese cultural values in terms of modernity, tradition, individualism, and collectivism as well as in the use of western fashion models and language. Results indicate that there is no statistical difference in individualistic and modernity values between U.S. and Chinese print ads in women's fashion magazines. In 1 of the product characteristics, shared products, collectivism values in Chinese ads are not found more than those in U.S. ads as it is assumed. In addition, almost half of the Chinese ads …
The Myth Of Cyberdemocracy In China's Information Society, Yun Wen
The Myth Of Cyberdemocracy In China's Information Society, Yun Wen
Electronic Theses and Dissertations
The explosive development of the Internet in China has catalyzed the emergence of the information society. It is a commonly held view that the Internet provides an online public sphere which provides citizens real opportunities for the democratization of public life. This common sense creates a "myth" of cyberdemocracy. My thesis tests whether this "myth" can be justified with respect to China's information society. First, the nature of the "myth" is analyzed. I examine how the Chinese people understand and interpret the "myth". Second, I focus on whether the "myth" of cyberdemocracy can be justified, especially in the context of …
The Contradictory Chinese Media In The Name Of “Socialism With Chinese Characteristics”, Weimin Yu
The Contradictory Chinese Media In The Name Of “Socialism With Chinese Characteristics”, Weimin Yu
Electronic Theses and Dissertations
For the past 30 years, the Chinese communication system has experienced tremendous changes, which have brought it from the ultimate "propaganda machine" to a striking contradictory mix of capitalist neoliberalism and socialist authoritarian ideological indoctrination. Since the central hypothesis of my research focuses on the fact that socialist Chinese media are undergoing capitalist neoliberal operations, the American communication system, a very typical capitalist neoliberal corporate media system, is contextualized. The thesis intends to explore the current Chinese communication system, media phenomena, and media practices that have manifested contradictions. I also attempt to find out the underlying drive to propel the …