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America, The Beautiful: How American Cosmetics Companies Advertised Femininity In The 1950s, Bridget Beavin Jan 2023

America, The Beautiful: How American Cosmetics Companies Advertised Femininity In The 1950s, Bridget Beavin

Mahurin Honors College Capstone Experience/Thesis Projects

The 1950s were an influential decade for cosmetics in terms of sales and social impact yet have received little consideration from historians. This paper explores how cosmetics companies reflected and directed ideas about American women, femininity, beauty, consumerism, and race in the 1950s. Using cosmetics advertisements in magazines, business newspapers, cosmetics packaging, employee manuals, and secondary literature, this paper analyzes tone and content of messaging published by cosmetics companies and reactions to the sale and use of cosmetics by public commentators. Analysis shows cosmetics were marketed as a necessity for achieving ideal femininity, yet women were largely criticized or belittled …


Hannum Family (Sc 746), Manuscripts & Folklife Archives Oct 2012

Hannum Family (Sc 746), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 746. Ciphering book containing problems using the British pound system, which also contains accounts of John Hannum, Jr., and Richard Hannum, and writings of Penelope Hannum, Logan County, Kentucky. Also clippings, chiefly from newspapers of Russellville, Kentucky, 1820-1860.


Parel-Sewell, Amethel (Fa 280), Manuscripts & Folklife Archives Jun 2010

Parel-Sewell, Amethel (Fa 280), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 280. Paper: "Genres of Children's Folklore Found in Advertisements of Three Popular Magazines..." written by Amethel Parel-Sewell for a Western Kentucky University folk studies class.


Spears, Angela (Fa 344), Manuscripts & Folklife Archives Dec 2009

Spears, Angela (Fa 344), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 344. Paper: "Folklore and Media Project on Folklore in Advertisements," written by Angela Spears for a Western Kentucky University folk studies class.


Good, Epha (Fa 392), Manuscripts & Folklife Archives Apr 2009

Good, Epha (Fa 392), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 392. Paper: "Coverage of the Fourth of July Celebration in the Belton Journal" written by Epha Good for a Western Kentucky University folk studies class.


Harbolt, Tami (Fa 394), Manuscripts & Folklife Archives Apr 2009

Harbolt, Tami (Fa 394), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 394. Paper: "'I'm Not a Real Doctor, But I Play One on T.V...'": The Use of Folklore in Representations of Occupational Stereotypes in Television Advertising" written by Tami Harbolt for a Western Kentucky University folk studies class.


Cary, Mik (Fa 375), Manuscripts & Folklife Archives Mar 2009

Cary, Mik (Fa 375), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 375. Paper: "Local Traditions and Customs Spotlighted in the 'Park City Daily News'" written by Mik Cary for a Western Kentucky University folk studies class.


Zimmerman, Eric M. (Fa 366), Manuscripts & Folklife Archives Jan 2009

Zimmerman, Eric M. (Fa 366), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 366. Paper: "Proverbs in 'Computer Shopper,' January-April 1994" written by Eric M. Zimmerman for a Western Kentucky University folk studies class.


Jarvis, Pat (Fa 333), Manuscripts & Folklife Archives Dec 2008

Jarvis, Pat (Fa 333), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 333. Paper: "Collection of Advertisements from 'Rolling Stone' for Folklore and Media," written by Pat Jarvis for a Western Kentucky University folk studies class.


Miles, Claude D. (Fa 338), Manuscripts & Folklife Archives Dec 2008

Miles, Claude D. (Fa 338), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 338. Paper: "[Folklore in 'Rolling Stone']," written by Claude D. Miles for a Western Kentucky University folk studies class.


Clayton, Chad (Fa 294), Manuscripts & Folklife Archives Oct 2008

Clayton, Chad (Fa 294), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 294. Paper: "The Use of Advertising and the Kentucky State Fair" written by Chad Clayton for a Western Kentucky University folk studies class.


Amaro, Maria E. (Fa 302), Manuscripts & Folklife Archives Sep 2008

Amaro, Maria E. (Fa 302), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 302. Paper: "Valentine Day: A Piece of American Fakelore" written by Maria Amaro for a Western Kentucky University folk studies class.


Beck, Barbara (Fa 301), Manuscripts & Folklife Archives Aug 2008

Beck, Barbara (Fa 301), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 301. Paper: "Images of Nurses in Print Media: 'RN Magazine', January 1995-June 1995" written by Barbara Beck for a Western Kentucky University folk studies class.


Durham, Tracy L. (Fa 281), Manuscripts & Folklife Archives Jun 2008

Durham, Tracy L. (Fa 281), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 281. Paper: "[Ads in 'Cosmo' Magazines]" written by Tracy L. Durham for a Western Kentucky University folk studies class.


Beck, Jackie (Fa 300), Manuscripts & Folklife Archives Jun 2008

Beck, Jackie (Fa 300), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 300. Paper: "Proverbial Sayings in Advertising" written by Jackie Beck for a Western Kentucky University folk studies class.


Cecil, Jill T. (Fa 296), Manuscripts & Folklife Archives Jun 2008

Cecil, Jill T. (Fa 296), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 296. Paper: "The Number 'Three' in the Media" written by Jill T. Cecil for a Western Kentucky University folk studies class.


Baker, Elizabeth (Fa 284), Manuscripts & Folklife Archives Jun 2008

Baker, Elizabeth (Fa 284), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 284. Paper: "Folklore in American Women's Magazines" written by Elizabeth Baker for a Western Kentucky University folk studies class.


Adams, Marigold (Fa 297), Manuscripts & Folklife Archives Jun 2008

Adams, Marigold (Fa 297), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 297. Paper: "[Proverbs Found in Magazine Advertisements]" written by Marigold Adams for a Western Kentucky University folk studies class.


Elrod, Scott (Fa 309), Manuscripts & Folklife Archives Jun 2008

Elrod, Scott (Fa 309), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 309. Paper: "[Ten Examples of Folklore and Media Project Items on Proverbs in Print Advertising]" written by Scott Elrod for a Western Kentucky University folk studies class.


Fritz, Craig (Fa 287), Manuscripts & Folklife Archives Jun 2008

Fritz, Craig (Fa 287), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 287. Paper: "Proverbial Statements in Mountain Bike Magazines" written by Craig Fritz for a Western Kentucky University folk studies class.


Webb, Andra R. (Fa 263), Manuscripts & Folklife Archives May 2008

Webb, Andra R. (Fa 263), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 263. Paper: "Folklore in Its Everyday Life" written by Andra R. Webb for a Western Kentucky University folk studies class.


Schroeder, Rachel L. (Fa 257), Manuscripts & Folklife Archives May 2008

Schroeder, Rachel L. (Fa 257), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 257. Paper: "Ads, Ads, Ads: A Look at the Number Three in Magazine Advertisements" written by Rachel L. Schroeder for a Western Kentucky University folk studies class.


Ua42/2 Clipping File, Wku Independent Learning Jan 2008

Ua42/2 Clipping File, Wku Independent Learning

WKU Archives Records

Newspaper clippings and advertisements regarding WKU Independent Learning program 1920-2008.


Ua12/2/19 Earth Week, Energy For Student Awareness Apr 1976

Ua12/2/19 Earth Week, Energy For Student Awareness

WKU Archives Records

Newspaper created by the Energy for Student Awareness group regarding Earth Week and environmental issues.


Ua99/6/2 T 'N' T May, Bowling Green Business University May 1951

Ua99/6/2 T 'N' T May, Bowling Green Business University

WKU Archives Records

Monthly student publication of the Bowling Green Business University featuring news, short stories and jokes by and about students, faculty, staff and alumni.


Ua99/6/2 T 'N' T April, Bowling Green Business University Apr 1950

Ua99/6/2 T 'N' T April, Bowling Green Business University

WKU Archives Records

Monthly student publication of the Bowling Green Business University featuring news, short stories and jokes by and about students, faculty, staff and alumni.


Ua99/6/2 T 'N' T February, Bowling Green Business University Feb 1950

Ua99/6/2 T 'N' T February, Bowling Green Business University

WKU Archives Records

Monthly student publication of the Bowling Green Business University featuring news, short stories and jokes by and about students, faculty, staff and alumni.


Ua99/6/2 T 'N' T January, Bowling Green Business University Jan 1950

Ua99/6/2 T 'N' T January, Bowling Green Business University

WKU Archives Records

Monthly student publication of the Bowling Green Business University featuring news, short stories and jokes by and about students, faculty, staff and alumni.


Ua99/6/2 T 'N' T November, Bowling Green Business University Nov 1949

Ua99/6/2 T 'N' T November, Bowling Green Business University

WKU Archives Records

Monthly student publication of the Bowling Green Business University featuring news, short stories and jokes by and about students, faculty, staff and students.


Ua99/6/2 T 'N' T March, Bowling Green Business University Mar 1949

Ua99/6/2 T 'N' T March, Bowling Green Business University

WKU Archives Records

Monthly student publication of the Bowling Green Business University featuring news, short stories and jokes by and about students, faculty, staff and students.