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University of Wisconsin Milwaukee

2012

Alcohol Expectancies

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Exploring Alcohol Expectancies In Korea And America Using The Holism Theory, Seokhoon Ahn Dec 2012

Exploring Alcohol Expectancies In Korea And America Using The Holism Theory, Seokhoon Ahn

Theses and Dissertations

The present study examines what alcohol expectancies people in holistic and analytic cultures have, and how they affect alcohol consumption patterns. The past research on comparative studies of alcohol expectancies has lacked theoretical backgrounds that could identify the underlying factors that form different alcohol expectancies. The Holism theory was employed in order to investigate this research topic.

A survey was conducted in two large universities located in Korea and the United States. A total of 144 Korean students and 141 American students, ages 18-30, participated in the research. Results indicated that Koreans had higher social alcohol expectancies than Americans did, …