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Navigating Nil In Collegiate Athletics: Athletes, Institutional, And Market Perspectives, Don Lee, Hoyeol Yu, Myungwoo Lee, Minseok Cho Sep 2026

Navigating Nil In Collegiate Athletics: Athletes, Institutional, And Market Perspectives, Don Lee, Hoyeol Yu, Myungwoo Lee, Minseok Cho

Journal of Issues in Intercollegiate Athletics

This study examines the post-2021 NCAA Name, Image, and Likeness (NIL) era by synthesizing scholarship on how NIL policies have transformed collegiate athletics. Specifically, it explores the regulatory, economic, governance, and equity dynamics emerging from a decentralized policy environment and the rapid expansion of athlete commercialization. An AI-assisted scoping review and content analysis were conducted on NIL-related studies published in leading sport management and sport law journals since July 1, 2021. Using large language model–supported searches, thematic coding, and reliability and validity procedures, the selected studies were systematically analyzed across legal, governance, commercialization, athlete experience, and equity dimensions. Findings identified …


“Playing Mental Gymnastics”: Exploring Black Women College Athletes' Mental Health Experiences At Historically White Division I Universities, Ezinne D. Ofoegbu Sep 2026

“Playing Mental Gymnastics”: Exploring Black Women College Athletes' Mental Health Experiences At Historically White Division I Universities, Ezinne D. Ofoegbu

Journal of Issues in Intercollegiate Athletics

Between 2002 and 2022, over 125 college athletes died by suicide, and Division I athletes represented 45% of these deaths. In 2023, Black women college athletes at Division I universities identified racism as a mental health stressor at a higher rate than their non-Black peers. The intersectional nature of social identities and athlete status may create gendered and racialized stressors that are uniquely experienced by Black women athletes. Given the underrepresentation of Black students (i.e., athletes and nonathletes), coaches, faculty, and staff at historically white institutions (HWIs), Black women athletes are likely navigating campus relationships and environments that are shaped …


The Impact Of Toxic Leadership On Intercollegiate Athletics: Gender-Differentiated Perceptions, Tara Tietjen-Smith, Haley Blount Sep 2026

The Impact Of Toxic Leadership On Intercollegiate Athletics: Gender-Differentiated Perceptions, Tara Tietjen-Smith, Haley Blount

Journal of Issues in Intercollegiate Athletics

While some investigative research has been conducted to examine the impact of toxic, or destructive, leadership in sport, few studies have focused on intercollegiate athletics departments. The purpose of this study was to examine how common toxic leadership is in intercollegiate athletics departments as well as its impact. A quantitative cross-sectional survey study was designed to examine NCAA Division I and II athletics employee experiences using the Toxic Triangle of Sport Management (TToSM) as a theoretical framework. Respondents (N = 2,051) were asked questions concerning their perceptions of work environments, leadership, and organizational culture procured from three distinct and well-established …


Servingness On The Sidelines: Latina/O/X Athletic Administrators At Division I Hispanic-Serving Institutions, Guillermo Ortega Sep 2026

Servingness On The Sidelines: Latina/O/X Athletic Administrators At Division I Hispanic-Serving Institutions, Guillermo Ortega

Journal of Issues in Intercollegiate Athletics

This qualitative study examines how servingness is understood and enacted within NCAA Division I athletic departments at Hispanic-Serving Institutions (HSIs). Guided by Garcia et al.’s multidimensional servingness framework, the study draws on interviews with ten NCAA Division I Latina/o/x athletic administrators. Findings reveal that athletics is frequently disconnected from institutional HSI missions, with servingness often reduced to symbolic or performative practices. Limited Latina/o/x representation in athletic departments further constrains institutional capacity to serve. Despite structural exclusion, participants cultivate servingness through cultural affirmation and community building. Implications highlight the need to structurally integrate athletics into HSI missions and redistribute cultural labor.


Consumer Prioritization Of Revenue Generation Strategies In College Football Programs, Nels Popp, Chris Greenwell Jul 2026

Consumer Prioritization Of Revenue Generation Strategies In College Football Programs, Nels Popp, Chris Greenwell

Journal of Issues in Intercollegiate Athletics

Collegiate athletic departments face increasing financial pressures, making it vital to identify revenue generation strategies that align with fan preferences for sustainable growth. This study explores how various methods, including corporate logos on uniforms, increasing game-day costs, and accepting loans from private investors, are ranked by consumers in terms of their acceptability and potential impact on fan experience. Guided by prospect theory, we hypothesize fans prefer strategies seen as gains rather than losses and fan identification influences these preferences. Results from rank-ordered surveys of 7,110 respondents reveal that strategies enhancing program visibility without direct financial impact, such as corporate logos, …


“It’S Its Own Toxic”: Occupational Opportunities And Barriers For Lgbq+ Collegiate Athletic Administrators, Colleen S. O'Connell, Michelle E. Moosbrugger, Jill Kochanek, Elizabeth M. Mullin Jul 2026

“It’S Its Own Toxic”: Occupational Opportunities And Barriers For Lgbq+ Collegiate Athletic Administrators, Colleen S. O'Connell, Michelle E. Moosbrugger, Jill Kochanek, Elizabeth M. Mullin

Journal of Issues in Intercollegiate Athletics

Athletic administrators hold positions of influence within intercollegiate sport, yet their experiences, especially in relation to sexual identity, remain underexamined. The purpose of this study was to explore the occupational experiences and environments of LGBQ+ intercollegiate athletic administrators using a narrative inquiry qualitative design. Sixteen administrators, who occupied various positions across all NCAA levels, were interviewed. Guided by Sexual Stigma and Prejudice Theory and Poststructuralism Theory, collected data were analyzed at the semantic and latent levels using reflexive thematic analysis. Two distinct themes were generated: LGBQ+ administrators described both positive and negative aspects of their workplaces. Inclusive environments were committed …


Winning Economically: A Statistical Analysis Of Payroll Allocation Within Major League Baseball, Ryan St.Clair Jul 2026

Winning Economically: A Statistical Analysis Of Payroll Allocation Within Major League Baseball, Ryan St.Clair

Senior Theses

This thesis analyzes payroll trends within Major League Baseball (MLB) across the last ten seasons (2015-2024). By examining spending habits across teams, several strategies have been identified, bucketing teams into profiles that allow for easier comparison and insight into optimizing roster construction.

Team success is measured through two statistics: Winning Percentage and Wins Above Replacement (WAR). Winning Percentage determines which teams succeeded each year, while WAR adds color to each team's record. WAR measures a player's value holistically. Essentially, it shows how many more wins he provides compared to a replacement level player. A replacement level player is a minor …


Narrative, Identity, And Liminality Of Player Development Personnel In Ncaa Power 4 Conferences: Supporting Athlete Identity Development And Navigating Role Evolution In The Nil Implementation Era, Joseph L. Herman Ii Jun 2026

Narrative, Identity, And Liminality Of Player Development Personnel In Ncaa Power 4 Conferences: Supporting Athlete Identity Development And Navigating Role Evolution In The Nil Implementation Era, Joseph L. Herman Ii

Journal of Issues in Intercollegiate Athletics

Derived from a larger study, this article examines Player Development Personnel (PDPs) in NCAA Power 4 (P4) conferences as they support athlete identity development and navigate role evolution during the NIL implementation era. Although academic advisors and support staff have long contributed to athlete development, limited scholarship has examined how PDPs understand their professional identities, responsibilities, and institutional constraints in NIL-era athletics. Guided by the Narrative, Identity, and Liminality Model (NILM), MNF, and institutional logics, this study situates PDP work within an ecosystem shaped by commercialization, racialized narratives, and organizational expectations (McLean & Syed, 2015; Southall et al., 2008). Semi-structured …


Educating Ncaa Student-Athletes To Mitigate Social Media Risks: Results From An Intervention Pilot Program, Ksenia Power, Nataliya Bredikhina, Bomin Paek Jun 2026

Educating Ncaa Student-Athletes To Mitigate Social Media Risks: Results From An Intervention Pilot Program, Ksenia Power, Nataliya Bredikhina, Bomin Paek

Journal of Issues in Intercollegiate Athletics

With the introduction of the NCAA’s Name, Image, and Likeness (NIL) policy in July 2021, student-athletes have become increasingly reliant on social media for personal branding and monetization. However, prior research suggests that excessive social media use can negatively impact student-athletes’ well-being, highlighting the need for targeted digital literacy education. Addressing these concerns, this study designed and evaluated an online intervention, “Student-Athlete Training for Online Resilience Management” (STORM), aimed at improving student-athletes’ perceived knowledge and confidence in navigating social media-related risks. Using two waves of survey data (N = 117), the study assessed changes in perceived knowledge of social …


Big Fish Or Little Pond? National Evidence On The Relationship Between Transferring And Athletic Performance Within Division I Men's College Basketball, Kendall Cole, Francis A. Pearman Ii, Saurabh Khanna Jun 2026

Big Fish Or Little Pond? National Evidence On The Relationship Between Transferring And Athletic Performance Within Division I Men's College Basketball, Kendall Cole, Francis A. Pearman Ii, Saurabh Khanna

Journal of Issues in Intercollegiate Athletics

Beginning with the introduction of the transfer portal in 2018, the National Collegiate Athletic Association (NCAA) has made several policy changes that have made transferring both easier and more desirable among student athletes, particularly in Division I (DI) revenue-generating sports. Yet, little is known about the relationship between transferring and student athletes’ athletic performance. Using individual- and team-level data on all DI men’s college basketball student athletes from the 2018-19 season through the 2023-24 season, we examine the relationship between transferring and athletic performance, specifically one’s points per game, minutes per game, and number of games started per season. Results …


Online Harassment And Mental Health Among Collegiate Student-Athletes: Findings From An Ncaa Division I Conference Survey, M. Courtney Hughes, Michelle K. Demaray, Emily A. Skiba, Sarah E. Warriner Jun 2026

Online Harassment And Mental Health Among Collegiate Student-Athletes: Findings From An Ncaa Division I Conference Survey, M. Courtney Hughes, Michelle K. Demaray, Emily A. Skiba, Sarah E. Warriner

Journal of Issues in Intercollegiate Athletics

Social media is central to college athletics, yet public visibility can expose collegiate student-athletes to online harassment, a risk the NCAA has recently highlighted by documenting sizable volumes of abusive, discriminatory, and betting-related content directed at athletes and officials. This study surveyed 85 NCAA Division I student-athletes from ten universities across the Mid-American Conference and assessed social-media behaviors, online harassment exposure, depression, and anxiety. Most athletes used social media 1–3 hours/day, 78% enabled name-mention alerts, and platforms commonly used included Instagram (98.8%) and X (65.9%). Online harassment was reported via social posts (9.4%), direct messages (4.7%), and texts (3.5%), with …


“Where’S This Energy When They’Re Killing Us!?”: Black Sport Media, Disruptions Of Linked Fate, And The Plantation Politics Of Protection, Sayvon Jl Foster Jun 2026

“Where’S This Energy When They’Re Killing Us!?”: Black Sport Media, Disruptions Of Linked Fate, And The Plantation Politics Of Protection, Sayvon Jl Foster

Journal of Issues in Intercollegiate Athletics

Following the viral interaction between Nyck Harbor and the Texas State Trooper, Black sport media figures dominated the discourse surrounding the incident. By centering Black sport media figures as sources of discursive authority, this study illuminates the role of (Black) sport media in shaping the understanding and response to experiences of Black college athletes. Using Thompson’s (2022) abductive thematic content analysis, commentary from eight prominent Black sport media voices - Bomani Jones, Stephen A. Smith, Ryan Clark, Cam Newton, Von Miller, Marcellus Wiley, Jason Whitlock, and Etan Thomas - was analyzed. With Dawson's (1994) Linked Fate Theory (LFT) as the …


Understanding Parents Perceptions Concerning Division I Student-Athlete Mental Health, Jonathan M. Casper, Jason Bocarro, Marie Amidon Jun 2026

Understanding Parents Perceptions Concerning Division I Student-Athlete Mental Health, Jonathan M. Casper, Jason Bocarro, Marie Amidon

Journal of Issues in Intercollegiate Athletics

Collegiate student-athletes (SAs) frequently underreport mental health concerns and are less likely to seek professional support compared to their non-athlete peers. Given the substantial emotional and academic support parents provide, this study examined NCAA Division I parents’ perceptions of their student-athletes’ mental health and overall well-being, as well as their awareness and perceptions of available mental health services. An online survey (N = 178) was administered across two Division I universities. Parents reported considerable concern regarding mental exhaustion, anxiety, academic pressures, and future planning. They also identified sport-specific stressors, including relationships with coaches, playing time, team dynamics, and injuries. Although …


Environmental, Social, And Governance (Esg) Research: A Systematic Review Of Recent Trends (2020–2024), Jiyeon Kim Ph.D., Wooyoung Yang Jun 2026

Environmental, Social, And Governance (Esg) Research: A Systematic Review Of Recent Trends (2020–2024), Jiyeon Kim Ph.D., Wooyoung Yang

Faculty Publications

The 2020–2024 period marks a pivotal era in sustainable development, characterized by significant regulatory developments, including the EU Corporate Sustainability Reporting Directive (CSRD), the International Sustainability Standards Board standards, and the introduction of mandatory ESG reporting requirements worldwide. This review examines how recent policy changes have reshaped the linkages between ESG and sustainability. Following the PRISMA 2020 guidelines, we conducted a systematic review examining empirical studies of ESG–sustainability performance relationships published between 2020 and 2024. Studies examined the quantitative relationships between ESG sustainability performance and publicly traded corporations. Quality assessment employed the adapted Newcastle–Ottawa Scale with sustainability-specific criteria. From 2847 …


May 6, 2026 Faculty Senate Minutes, University Of South Carolina May 2026

May 6, 2026 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.


Institutional Silence And The Governance Of Women College Athletes’ Reproductive Autonomy In The United States, Tarlan Chahardovali, Molly Harry Ph.D., Emily S. Mann Ph.D. May 2026

Institutional Silence And The Governance Of Women College Athletes’ Reproductive Autonomy In The United States, Tarlan Chahardovali, Molly Harry Ph.D., Emily S. Mann Ph.D.

Faculty Publications

This study examines how women college athletes understand their pregnancy-related rights and protections and how institutional communication – or its absence – shapes reproductive autonomy within college sport. Guided by a reproductive justice framework, it conceptualizes pregnancy as a site of reproductive governance shaped by institutional policies, norms, and silences within performance-oriented sport organizations. The analysis draws on semi-structured interviews with 25 women college athletes from various NCAA Division I institutions in the United States, conducted between September 2023 and July 2024 in the post-Dobbs legal context, and uses reflexive thematic analysis to examine athletes’ knowledge of Title IX and …


Family Perspectives: A Qualitative Examination Of College Athlete Suicide During The Spring 2022 Semester, Elaine M. Anton-Lotruglio, Sophia M. Burke, Kimberly H. Mcmanama O'Brien Apr 2026

Family Perspectives: A Qualitative Examination Of College Athlete Suicide During The Spring 2022 Semester, Elaine M. Anton-Lotruglio, Sophia M. Burke, Kimberly H. Mcmanama O'Brien

Journal of Issues in Intercollegiate Athletics

Objective: Suicide among college athletes remains largely underexplored despite rising rates. This qualitative study aimed to explore family members' perspectives on why their loved ones died by suicide. Participants: The study included family members (N=10) of three college athletes who died by suicide in the spring 2022 semester. Methods: Semi-structured interviews were conducted between March and July 2024. ATLAS.ti and Braun and Clarke's thematic analysis were employed to analyze the data and identify themes. Results: The data revealed three primary themes: factors contributing to the suicide crisis, presence of a suicide crisis, and university crisis response. The themes suggested a …


Beyond The Playing Field: Athletic Identity, Academic Performance, And Career Readiness Among Student-Athletes, Lucy Mcafee, Alexander Traugutt, Caroline J. Ketcham, Eric E. Hall Apr 2026

Beyond The Playing Field: Athletic Identity, Academic Performance, And Career Readiness Among Student-Athletes, Lucy Mcafee, Alexander Traugutt, Caroline J. Ketcham, Eric E. Hall

Journal of Issues in Intercollegiate Athletics

This mixed-methods study examined how athletic participation relates to perceived career readiness development and explored relationships between athletic identity, academic performance, and post-graduation plans among 124 Division I student-athletes (varsity and club) at a private university. Participants completed surveys measuring athletic identity (AIMS), perceived development of NACE Career Readiness competencies, and open-ended questions about how athletics prepared them for future careers. Varsity athletes reported significantly higher perceived development than club athletes across five competencies: professionalism, critical thinking, communication, technology, and career and self-development. Male athletes reported higher perceived development in professionalism, critical thinking, and technology. Athletic identity demonstrated significant positive …


Sowing Imbalance From The Start: Power, Role Socialization, And Graduate Assistants In Ncaa Division I Power Four Athletic Departments, Kaitlin Pericak, Daniel Springer, Brittany Washington, Rachel Silva Apr 2026

Sowing Imbalance From The Start: Power, Role Socialization, And Graduate Assistants In Ncaa Division I Power Four Athletic Departments, Kaitlin Pericak, Daniel Springer, Brittany Washington, Rachel Silva

Journal of Issues in Intercollegiate Athletics

Graduate assistantships represent early entry points into intercollegiate athletics and serve as critical sites of professional socialization. Guided by Mead’s (1934) role theory and Foucault’s (1975/1977) concept of power, this study examined how graduate assistants (GAs) negotiated their dual roles as students and employees within Division I Power Four athletic departments. Semi-structured interviews with 10 current GAs revealed how organizational expectations normalized overwork, positioned the master’s degree as a compulsory credential, and sowed imbalance that shaped participants’ identities and well-being. Findings demonstrate how GAs internalized structured constraints and reproduced organizational norms, framing overwork as a necessary rite of passage. These …


April 15, 2026 Faculty Senate Minutes, University Of South Carolina Apr 2026

April 15, 2026 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.


Health Insurance Literacy Among College Students At The University Of South Carolina, Emma J. Smith, Lorie Donelle Phd, Rn, Fcan, Robin Dawson Apr 2026

Health Insurance Literacy Among College Students At The University Of South Carolina, Emma J. Smith, Lorie Donelle Phd, Rn, Fcan, Robin Dawson

Caroliniana Undergraduate Research Journal

Purpose: This study aims to investigate the health insurance literacy skills of graduate college students and undergraduate college students.

Methods: A cross-sectional research design incorporated a 20-item questionnaire to examine college students’ knowledge of common health insurance terms and definitions, as well as their perceived understanding of health insurance. Descriptive analyses were conducted of participant demographics, health insurance literacy scores were summarized, and common health insurance policies were tested through a readability checker.

Results: The majority of students were between the ages of 18-25 and undergraduate students. More than half of the participants were female, and more …


Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor Apr 2026

Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor

Journal of Issues in Intercollegiate Athletics

Leadership programming in NCAA Division I athletics is designed to support holistic athlete development, including career readiness, financial literacy, and personal growth. However, participation in selective initiatives like the Student-Athlete Advisory Committee (SAAC) is often limited, raising concerns about equality and access. Through the theory of social reproduction, our study examines how these programs reflet and reinforce structural inequalities. Interviews with athletic staff reveal selection procedures (or lack thereof) privilege athletes who already possess social and cultural capital and therefore reproduce existing hierarchies rather than serve as a developmental tool. The findings highlight the importance of transparent selection criteria, intentional …


Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black Apr 2026

Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black

Journal of Issues in Intercollegiate Athletics

The NCAA has recognized the growing mental health crisis among student-athletes over the last decade and responded by publishing best practices, passing related legislation, and conducting surveys with student-athletes and coaches regarding mental health. This qualitative study explored the perceptions and insights of 22 Division I student-athletes on current strategies and resources designed to provide the best mental health support to them, along with what they perceive as the barriers or resource deficiencies related to seeking help. This applied research was done in the context of the best practices outlined in the NCAA’s Interassociation Consensus Document: Mental Health Best Practices, …


Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions, Eric G. Kramer, Karina Jolly, Chris Corr, Sarah Stokowski Apr 2026

Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions, Eric G. Kramer, Karina Jolly, Chris Corr, Sarah Stokowski

Journal of Issues in Intercollegiate Athletics

This study examined decision-making by student-athlete advisory committee (SAAC) members within a hegemonic characterization of the National Collegiate Athletic Association (NCAA). Findings revealed that athletes prioritized decisions with tangible, immediate impact – such as mental and physical health and peer support – over broader systemic issues like NCAA legislation. While athletes actively participated in select areas, their perceived influence remained low, particularly within athletic department policy decisions, where findings indicated the greatest gap between participation and desired influence. Such findings reflect a systemic power imbalance that limits athlete agency, reinforced by fears of retribution and structural exclusion from meaningful governance. …


Profit Vs. Principle: How Formula 1 Navigates Their Global Brand Perception In The Middle East, James R. J. Celli Apr 2026

Profit Vs. Principle: How Formula 1 Navigates Their Global Brand Perception In The Middle East, James R. J. Celli

Senior Theses

This thesis explores how Formula 1 (F1) tries to balance its growing economic goals with the ethical questions that come with expanding into the Middle East. As F1 continues to host races in countries such as Bahrain, Saudi Arabia, the United Arab Emirates, and Qatar, concerns have grown about whether the sport is being used for “sportswashing,” where major sporting events are meant to improve the image of governments with poor human rights records. At the same time, F1 promotes values like sustainability, equality, and human rights, which makes this situation even more complex.

The goal of this research is …


College Football Free Agency: The Transactional Nature Of Big-Time College Football Recruiting, Chris Corr, Branden Johnson, Amanda L. Paule-Koba Mar 2026

College Football Free Agency: The Transactional Nature Of Big-Time College Football Recruiting, Chris Corr, Branden Johnson, Amanda L. Paule-Koba

Journal of Issues in Intercollegiate Athletics

This study explored how the transfer portal has transformed college football recruiting by disrupting traditional relationship-based practices and accelerating the shift toward a transactional performance-driven model. Drawing on Bourdieu’s concepts of habitus, field, and capital, the research examines how recruiting coordinators navigate evolving pressures around talent acquisition, NIL compensation, and compressed recruiting timelines. Findings from comprehensive interviews with five Power-4 recruiting personnel reveal that relationships are increasingly leveraged for short-term gain. The findings of this study indicate the transfer portal has created an opaque high-stakes marketplace where trust is limited, valuation is speculative, and institutional pedigree/resources heavily influence opportunities. The …


An Exploration Of College Athletes' Action To Change The Eyes Of Texas. A Chronological Case Study, Charles Macaulay, Jessica K. Brougham, Christopher M. Mcleod, Ajhanai C. Keaton Mar 2026

An Exploration Of College Athletes' Action To Change The Eyes Of Texas. A Chronological Case Study, Charles Macaulay, Jessica K. Brougham, Christopher M. Mcleod, Ajhanai C. Keaton

Journal of Issues in Intercollegiate Athletics

This study presents a chronological case study exploring the University of Texas Austin wherein a broad coalition of students, college athletes, marching band members and others from the UT community engaged in several forms of activism challenging the university to address racial inequities. Unlike other sport organizations that swiftly supported activist efforts, the University of Texas serves as a case where leadership attempted to uphold the status quo and stifle dissent. Thus, this manuscript explores the oscillating dynamic between sport activism and organizational responses when a broad coalition of actors, lacking status, influence, and power, engage in continued efforts to …


Marketing Collegiate Women’S Sports In A Shifting Landscape: Opportunities And Obstacles, Liz Sattler Dr., Eric Kramer, Micaela Bradley Mar 2026

Marketing Collegiate Women’S Sports In A Shifting Landscape: Opportunities And Obstacles, Liz Sattler Dr., Eric Kramer, Micaela Bradley

Journal of Issues in Intercollegiate Athletics

This research explores the promotion of women’s sports programs across Division I athletic departments by specifically looking at the strategies, barriers, and opportunities identified by practitioners. Interest in women’s sports is growing, in large part thanks to popular women athletes such as Caitlin Clark, Juju Watkins, and Olivia Dunne. Despite that growing interest and investment in women’s sports globally, women collegiate athletes still face significant disparities in funding, media coverage, and overall promotion compared to their counterparts who are men. The industry faces a unique pivot point with the introduction of Name, Image, and Likeness (NIL) and the pending implications …


From Field To Marketplace: Nil, Identity Dynamics, And Well-Being Among College Athletes, Kathryn Heinze, Landy D. Lu, Hairou Ren, Sara Soderstom Mar 2026

From Field To Marketplace: Nil, Identity Dynamics, And Well-Being Among College Athletes, Kathryn Heinze, Landy D. Lu, Hairou Ren, Sara Soderstom

Journal of Issues in Intercollegiate Athletics

The rapid expansion of name, image, and likeness (NIL) opportunities has reshaped the U.S. college sport landscape, yet limited research has examined how NIL engagement affects athlete identity and well-being. This study investigates the relationships among NIL engagement, identity salience, and stress. Survey data were collected from 351 Division I athletes across four major conferences. Regression analyses indicated that greater NIL commitment was associated with heightened athlete identity salience and increased NIL-related stress. NIL satisfaction emerged as a protective factor, predicting lower stress, whereas perceptions of fairness were not significantly related to stress. Brief open-ended survey responses provided explanatory context, …


Pull Factors Of College Selection: The Role Of Club Sports In Student Enrollment Decisions, Brett A. Anderson, Sean Seiler, Thomas Baker Mar 2026

Pull Factors Of College Selection: The Role Of Club Sports In Student Enrollment Decisions, Brett A. Anderson, Sean Seiler, Thomas Baker

Journal of Issues in Intercollegiate Athletics

The relationship between club sports in intercollegiate athletics and their influence on student recruitment and retention remains underexplored within the broader participatory sport ecosystem. Guided by push–pull models of college selection, this study examines whether the availability of club sports functions as a meaningful pull factor in students’ decisions to enroll in and remain at an institution. Survey data were collected from 151 current undergraduate and graduate club sport athletes across the United States. Exploratory factor analysis identified a distinct Club Sports factor, demonstrating strong construct validity and internal consistency. Multiple regression analyses revealed that club sport availability was a …