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University of Nebraska - Lincoln
College of Journalism and Mass Communications: Professional Projects
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A Checklist For Mortals: Preparing For Death’S Arrival, Becky Daniel
A Checklist For Mortals: Preparing For Death’S Arrival, Becky Daniel
College of Journalism and Mass Communications: Professional Projects
We learn everything from our parents—how to walk, talk and treat potential life partners. Yet our culture in the United States makes it difficult to talk to our parents about death and those consequences have a real impact. Closing a loved one’s estate can stretch from months to years without proper planning. While death is constant, the death industry is not. It is ever changing. And while all lives have equal value, there are many preparations that one person may need (veteran, parent, lotto winner) while another does not. The best way to prepare for death is to know its …
The Effects Of Culture On International Advertising Appeals: A Cross-Cultural Content Analysis Of U.S. And Japanese Global Brands, Dan Zhao
College of Journalism and Mass Communications: Professional Projects
An international advertising campaign can be standardized in creative strategy, but localized in execution. As an integral part of the execution, advertising appeals should be tailored to local culture to maximize the effectiveness of international advertising campaigns while minimizing cost. The purpose of this study is to investigate whether advertising appeals mirror predicable differences in cultural values.
This study is based on the influential Hofstede model (Hofstede, 2001; Hofstede & Mooij, 2010), which distinguishes cultures according to six dimensions. While individualism and collectivism have been widely discussed in published studies, other dimensions that are also important indicators of advertising appeals …
Scholastic Journalism Adviser's Guide, Mark Hilburn
Scholastic Journalism Adviser's Guide, Mark Hilburn
College of Journalism and Mass Communications: Professional Projects
With a passion for scholastic (high school) journalism, I want my professional project to tailor to that. I hold multiple degrees and certifications in journalism, which have no doubt helped me in the classroom, but not all high school journalism teachers do. Instead, many are taking teaching positions and are told at the time of their interview, or later, that journalism classes (mainly yearbook and newspaper) are part of their teaching schedule. Wanting a job in such a competitive market, these teachers are agreeing and then left scrambling to teach themselves the curriculum before they can teach it to students. …