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Examining The Effect Of Direct Mail On Casino Customer Visitation And Value, Sharon Stroburg, Chris Roberts
Examining The Effect Of Direct Mail On Casino Customer Visitation And Value, Sharon Stroburg, Chris Roberts
Perspectives in Asian Leisure and Tourism
Customer relationship management in the form of direct mail is widely used by regional and local U.S. casinos for the purposes of building customer loyalty. Casinos can spend hundreds of thousands to millions of dollars each year sending direct mail, both with or without offers, often experiencing low response rates. As a result, managers need a better understanding of the impact of direct mail on customer loyalty. This paper investigates the impact on customer loyalty, defined for purposes of this study as frequency of visitation and customer monetary value, when a customer receives a mailing piece from a casino and …
An Investigation Of Factors Affecting Financial Performance Of Taiwanese International Tourist Hotels, Hwai-Shuh Shieh, Jin-Li Hu, Yen-Chiao Chang
An Investigation Of Factors Affecting Financial Performance Of Taiwanese International Tourist Hotels, Hwai-Shuh Shieh, Jin-Li Hu, Yen-Chiao Chang
Journal of Hospitality Financial Management
This study adopts moving average regression and panel data regression to explore the factors affecting the financial performance of international tourist hotels in Taiwan. First, we use the unit root test to examine the data in moving average regression and in panel data regression and then use the Hausman test to examine whether the fixed-effects or random-effects model is suitable for panel data regression. Second, we employ the Lagrangian multiplier (LM) test to confirm that panel data regression is better. The findings show that domestic visitors, occupancy rate, operation year, and joining a chain system are the four key factors …
Optimized Site Selection For A Health Themed Recreational City, Zahra Nadim, Amir Gandomkar, Chris Roberts Ph.D.
Optimized Site Selection For A Health Themed Recreational City, Zahra Nadim, Amir Gandomkar, Chris Roberts Ph.D.
Perspectives in Asian Leisure and Tourism
Industrial cities have many issues including people working long hours, environmental pollution, the aging of the population, and consumers demanding to have leisure, recreation and outdoor recreation opportunities. Constructing a place for healthy outdoor recreation can address some of those needs. The primary objective of this study is to test this concept by identifying and prioritizing the potential health recreational sites using Geographic Information System (GIS) and Analytical Hierarchy Process (AHP) in Isfahan City, Iran. This study identifies the following factors as indicators of suitability within a health recreational city: land prices, road system, capitation, distance from industrial areas, the …