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The Yellow Figment Of East Asian American Women: A Case Study Of The 2021 Atlanta Spa Shootings, Lily Z. Stewart Sep 2022

The Yellow Figment Of East Asian American Women: A Case Study Of The 2021 Atlanta Spa Shootings, Lily Z. Stewart

The Cardinal Edge

This paper explores how mainstream media frames the racial gendering of Asian women through a case study of the 2021 Atlanta Spa Shootings. Fifteen articles sourced from the top ten national newspaper entities published between March 16th, 2021 and October 2021 analyze how Asian American women are subjected to at least a double feminized social location on account of their race and gender within a U.S. contemporary context. I explore how themes of race, gender, and hyper-sexualization intersect to produce the archetype of Asian women as exotic, docile temptresses. This analysis centers around the dynamic between Asian women …


The Yellow Figment Of East Asian American Women: A Case Study Of The 2021 Atlanta Spa Shootings., Lily Zhen-Ling Stewart May 2022

The Yellow Figment Of East Asian American Women: A Case Study Of The 2021 Atlanta Spa Shootings., Lily Zhen-Ling Stewart

College of Arts & Sciences Senior Honors Theses

This paper explores how mainstream media frames the racial gendering of Asian women through a case study of the 2021 Atlanta Spa Shootings. Fifteen articles sourced from the top ten national newspaper entities published between March 16th, 2021 and October 2021 analyze how Asian American women are subjected to at least a double feminized social location on account of their race and gender within a U.S. contemporary context. I explore how themes of race, gender, and hyper-sexualization intersect to produce the archetype of Asian women as exotic, docile temptresses. This analysis centers around the dynamic between Asian women and White …


Black Ads Matter: An Analysis Of Black Representation In Advertising., Elyssa Quinn Smith May 2022

Black Ads Matter: An Analysis Of Black Representation In Advertising., Elyssa Quinn Smith

Electronic Theses and Dissertations

During the summer of 2020 Black Lives Matter (BLM) became a rallying cry throughout the United States and the world. At that time, many individuals and organizations reflected on how they could better support the movement for equality, equity, and inclusion, but some of the results were ingenuine, perceived as virtue signaling or woke washing. In this thesis I explore the Black representation in advertising from three prominent car brands from both pre- and post-summer 2020. I analyze ads from Acura, Buick, and Lincoln to determine if they are synergistic and include multi-dimensional Black representation, criteria Burgess et al.’s (2020) …