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University of Central Florida

Electronic Theses and Dissertations

2013

Communication

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Hidden In Plain Sight: Development And Testing Of A Model To Evaluate Political Leadership Tactics, Albert Citron Jan 2013

Hidden In Plain Sight: Development And Testing Of A Model To Evaluate Political Leadership Tactics, Albert Citron

Electronic Theses and Dissertations

This thesis analyzes the kinds of verbal and nonverbal signals elites manifest to show leadership qualities. Launching from Max Weber’s conceptual framework of charisma as a power term and Harold Lasswell’s study of propaganda, this study takes a multidisciplinary approach to studying political leadership with elements of communication methodology and an ontological basis in evolutionary psychology. The study’s goal is to offer a framework for defining and evaluating the diverse signal patterns employed by political elites in three real-life situations. These are the Malta Summit, the 1992 Virginia Presidential Debate, and the 2012 South Carolina Republican Presidential Primary. The cases …


How Emoticons Affect Leader-Member Exchange, Jennifer Loglia Jan 2013

How Emoticons Affect Leader-Member Exchange, Jennifer Loglia

Electronic Theses and Dissertations

Emoticons have been shown to be the nonverbal cues of computer-mediated communication and could therefore be a rich source of information, but they are not used in the workplace because they are considered unprofessional. This study aimed to look at the effects of emoticons on relationships, specifically between a leader and member. Participants were asked to read a fake email from a fake boss and answer several questions in regard to leader-member exchange, affective presence, perceived message positivity, perceived masculinity/femininity of the fake boss, and perceived professionalism. This study found that the use of a positive emoticon in an email …