Digital Commons Network^™

Development Of A Prototype Shirt For Post Double Mastectomy Women Without Breast Reconstruction, Hannah Lane

Apparel Merchandising and Product Development Undergraduate Honors Theses

Breast cancer is a common cancer among women in the United States, with thousands of fatalities and hundreds of thousands of diagnoses every year. A common course of treatment for breast cancer is the surgical removal of all or some of the breast tissue; this is known as mastectomy. Mastectomy is invasive in nature and results in noticeable physical changes to the body and psychological effects in regard to self-image. However, it is becoming more common for breast cancer survivors to embrace their now flat chests following mastectomy, instead of opting for reconstructive surgery. This has become a lifestyle choice …

Consumers' Awareness And Perceptions Of Luxury Counterfeits, Murphy Aycock

Apparel Merchandising and Product Development Undergraduate Honors Theses

Counterfeiting is a global phenomenon. Because counterfeiting has drastically increased over the past several decades, it is easier for consumers to obtain counterfeited merchandise without any penalties. As the seriousness of the issue increases, companies and scholars suggest that consumer education and awareness may reduce the impact of counterfeit manufacturing.

Recently, the luxury goods industry has become one market that is highly affected by counterfeiting, due to their popularity with consumers (Phau, Teah, & Lee 2009). Based on a thorough analysis of literature, many factors have been examined that influence consumers’ attitudes and purchasing intentions towards luxury counterfeits. Results show …

Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams

Apparel Merchandising and Product Development Undergraduate Honors Theses

The global luxury market continued to grow to $313-318 billion in 2018 and the market is estimated to reach about $442 billion in sales by 2025 (Arienti, Levato, Kamel, & Montgolfier, 2018). Despite the rapid growth of the luxury market, factors influencing consumers’ perceptions and purchase intentions toward luxury brands remain under investigated. Researchers found consumers rely on extrinsic attributes such as country of origin (CoO) when purchasing luxury products. The mixed results of CoO effect in prior studies yield a need for further research. Therefore, the purpose of this study is to examine the effects of CoO and the …