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Platform As Brands: The Inbuilt Potential And Perils, Jp Kuehlwein
Platform As Brands: The Inbuilt Potential And Perils, Jp Kuehlwein
Asian Management Insights
Rethink brand building through the concept of platform brands. Their key tenets—participation, personalisation and shared purpose—lay the foundation for transforming a brand.
Building Customer-Centric Brands In Asia: How To Compete Globally, Martin Roll
Building Customer-Centric Brands In Asia: How To Compete Globally, Martin Roll
Asian Management Insights
One crucial factor that would differentiate winning businesses from the others is the equity of a strong brand. They must learn to compete globally, sustain competitiveness, and master customer loyalty by building customer-centric brands.
From Rags To Riches: Following The East Asian Blueprint By Governments And Firms, Shantanu Bhattacharya
From Rags To Riches: Following The East Asian Blueprint By Governments And Firms, Shantanu Bhattacharya
Asian Management Insights
What governments and firms should know before following the East Asian blueprint.