Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 11 of 11
Full-Text Articles in Entire DC Network
Revamping The Eagle Empire: An Initiative For Improving Services And Social Media Content Of A Collegiate Athletic Program, Steve Chen, Anna Gdovak, Adrienne Hall
Revamping The Eagle Empire: An Initiative For Improving Services And Social Media Content Of A Collegiate Athletic Program, Steve Chen, Anna Gdovak, Adrienne Hall
Atlantic Marketing Association Proceedings
No abstract provided.
Comparison Of Millennials, Generation X, And Baby Boomers Attitudes Toward Preventive Health Information: A Social Media Emphasis, Joe Cangelosi
Comparison Of Millennials, Generation X, And Baby Boomers Attitudes Toward Preventive Health Information: A Social Media Emphasis, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson
Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Sales Force Automation: Crm, Dashboards, And Empowering Mobile Technology Used By Millennial Salespeople, George Gannage
Sales Force Automation: Crm, Dashboards, And Empowering Mobile Technology Used By Millennial Salespeople, George Gannage
Atlantic Marketing Association Proceedings
No abstract provided.
Native And Non-Native Advertising On Facebook: A Content Analysis, Cynthia B. Hanson
Native And Non-Native Advertising On Facebook: A Content Analysis, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Who Are The Centennials: Marketing Implications Of Social Media Use And Preferences, Sue Y. Mcgorry, Meghan R. Mcgorry
Who Are The Centennials: Marketing Implications Of Social Media Use And Preferences, Sue Y. Mcgorry, Meghan R. Mcgorry
Atlantic Marketing Association Proceedings
No abstract provided.
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joseph D. Cangelosi, David Kim, Ken Griffin, Edward Ranelli
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joseph D. Cangelosi, David Kim, Ken Griffin, Edward Ranelli
Atlantic Marketing Association Proceedings
No abstract provided.
‘Yelp’ Gives It Four Stars: Consumer Attitudes Towards Ratings And Reviewers, Cheryl Ward, Raj Srivastava, Vince Smith, Donald P. Roy, Lucy Matthews, Tim Graeff, Diane R. Edmondson
‘Yelp’ Gives It Four Stars: Consumer Attitudes Towards Ratings And Reviewers, Cheryl Ward, Raj Srivastava, Vince Smith, Donald P. Roy, Lucy Matthews, Tim Graeff, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
A Needs Assessment Study Of What Health Care Consumers Want From Social Media & Social Networking, Joseph D. Cangelosi, Edward Ranelli, Ken Griffin, David Kim
A Needs Assessment Study Of What Health Care Consumers Want From Social Media & Social Networking, Joseph D. Cangelosi, Edward Ranelli, Ken Griffin, David Kim
Atlantic Marketing Association Proceedings
No abstract provided.
Targeting Young Adults: The Effectiveness Of Social Media Use For Local Businesses, Amy L. Bitner, Pia A. Albinsson
Targeting Young Adults: The Effectiveness Of Social Media Use For Local Businesses, Amy L. Bitner, Pia A. Albinsson
Atlantic Marketing Association Proceedings
No abstract provided.
An Application Of Social Media Marketing For Community Sustainable Development, Lei Huang, Amelia Clarke, Wen Tian, Natalie Heldsinger
An Application Of Social Media Marketing For Community Sustainable Development, Lei Huang, Amelia Clarke, Wen Tian, Natalie Heldsinger
Atlantic Marketing Association Proceedings
Though the social marketing approach has been developed from commercial marketing, it is a holistic approach from various social sciences disciplines like marketing, psychology, sociology, mass communication and economics. It is basically an art to explore new ways of analyzing problems and solving them effectively. For instance, social marketing influences sustainability through the use of marketing principles to increase awareness, understanding, change attitudes, and motivate the society to change, adopt, or sustain a particular behavior. This paper attempts to explore a framework of social media in light of disseminating the knowledge of a community-wide sustainability plan among various stakeholders. Policy …