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A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Atlantic Marketing Association Proceedings
No abstract provided.
‘Yelp’ Gives It Four Stars: Consumer Attitudes Towards Ratings And Reviewers, Cheryl Ward, Raj Srivastava, Vince Smith, Donald P. Roy, Lucy Matthews, Tim Graeff, Diane R. Edmondson
‘Yelp’ Gives It Four Stars: Consumer Attitudes Towards Ratings And Reviewers, Cheryl Ward, Raj Srivastava, Vince Smith, Donald P. Roy, Lucy Matthews, Tim Graeff, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca
Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca
Atlantic Marketing Association Proceedings
During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major components of consumer perceived risk (PR) and their normative implications in the e-commerce environment