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Threats In Adopting Financial Technologies: Unlocking The Role Of Technological Literacy, Shahbaz Tariq, Najabat Ali Dr., Muhammad Nauman Sadiq

Business Review

Financial technologies have been considered a transformative strategy in the contemporary world, paving the way for high-quality, time-convenient, and affordable financial services to individuals, businesses, and institutions. Despite the increasing security and financial risk, the perception of cyber threats remains unchanged. We conducted this study to analyze the perception of cyber threats, factors related to cybersecurity, and the behavior of customers adopting financial technologies through banking channels. To understand the behavior of individuals and business corporations, we developed a theoretical framework based on the Theory of Planned Behavior and the Technology Acceptance Model. A convenient sampling method was used, and …