Digital Commons Network^™

Developing Best Practices For Successful University Fundraising Events, Ravyn Ladenburger

MPA/MPP/MPFM Capstone Projects

This research study addresses the crucial role of fundraising in sustaining universities in the United States, particularly public institutions facing funding challenges. For this paper, fundraising refers to the seeking of financial support from individuals to support initiatives at a nonprofit entity, such as a public university. It identifies a gap in research and professionalization within higher education philanthropy, emphasizing the need for standardized training and empirical research. The focus is on studying the effectiveness of fundraising events, especially in public universities like the University of Kentucky, amidst declining government support and rising operational costs. The research problem to be …

The Psychological Motivations Of Attendees To Engage And Share Their Event Experiences, Denise Matoushek

Theses

Social media usage, content creation and consumption has increased steadily throughout the years. This facet has impacted the event industry and their audiences’ expectations of immersive and high-end digital opportunities with the goal of memory capturing and user generated content. In addition to providing digital event opportunities, meeting audiences on their psychological level when in attendance at events heightens the likelihood of revisits, word-of-mouth, and social media sharing. The two main psychological aspects to study are that of belonging and internal motivation. In the event field, belonging is the feeling or association to a community of peers and internal motivation …

Student Engagement Through Programming At Four-Year Institutions, Sydney Hartman

Theses and Dissertations

The purpose of this study is to quantitatively examine the ways in which student engagement is utilized on the Glassboro campus at Rowan University and how it has impacted the overall development of undergraduate students enrolled in the Fall of 2022 and Spring of 2023. Utilizing Qualtrics, a 14-question survey was distributed to all enrolled students starting in December of 2022 and ending in February of 2023. This survey contained questions that surveyed the population demographically and asked how frequent they attend various programs on-campus. The survey data was then analyzed to better understand students’ perceptions of the current programming …

Cezzartt: Building Community Through The Arts, Cesar Aguiar

Electronic Theses, Projects, and Dissertations

In this project, I propose Building Community through the Arts in San Bernardino California. In the recent decade, the city of San Bernardino has lost so much of its motivation and dedication to care for the art community. The local art community has always been present, however, overseen by the lack of resources and efforts in bringing the art community back to life through events, art shows, gatherings, or awareness within the city. The purpose of this project was to educate and bring awareness to the city and its people regarding the forgotten art community in the city of San …

A Close Look At The Connections Between Mental-State Talk, Theory Of Mind, And Source Monitoring During Parent-Child Reminiscing Of Emotional Events, Mallory Earnshaw

Theses and Dissertations (Comprehensive)

Autobiographical memories play a critical role in shaping personal identity, regulating emotions, and guiding future behaviour. Reminiscing about these memories can be particularly beneficial for coping with negative experiences. This study investigated the connections between mental-state talk, theory of mind, and source monitoring in parent-child reminiscing, and how it can be influenced by remembering enjoyable versus frustrating events. This study involved children ages 3-8 (N = 50) and consisted of two sessions. In the first session, the child reminisced with their parent about an enjoyable and frustrating event and completed two source-monitoring tasks. In the second session, the child …

Let It Burn: A Case Study On The Risk Management Practices Of Burning Man Project, Ethan S. De La Torre

Experience Industry Management

Risk management can be defined as a decision-making process of planning, identifying, analyzing, developing a response for, and controlling potential risks with the goal of minimizing the negative impacts of those risks. Risk management is an essential practice for all events, especially large-scale, live entertainment events. The purpose of this study was to examine the risk management practices for Burning Man. The instrument utilized in this study was a best practices guide developed by the researcher. Data were collected prior to, during, and following Burning Man 2022: Waking Dreams. Sources of data include printed material and online sources published by …

Event-Based Obstacle Detection With Commercial Lidar, Chaz Cornwall

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Computerized obstacle detection for moving vehicles is becoming more important as vehicle manufacturers make their systems more autonomous and safe. However, obstacle detection must operate quickly in dynamic environments such as driving at highway speeds. A unique obstacle detection system using 3D changes in the environment is proposed. Furthermore, these 3D changes are shown to contain sufficient information for avoiding obstacles. To make the system easy to integrate onto a vehicle, additional processing is implemented to remove unnecessary dependencies. This system provides a method for obstacle detection that breaks away from typical systems to be more efficient.

Representing Your Destination: A Comparative Analysis Between The Destination Marketing Organizations Discover Los Angeles And I Amsterdam, Alli Mihalka

Experience Industry Management

Destination Marketing Organizations (DMOs) are the backbone of tourism. There are many strategies to encourage this, especially in large cities such as Los Angeles and Amsterdam. The purpose of this study was to compare and contrast the marketing strategies used byDiscover Los Angeles and I amsterdam. The following marketing strategies were analyzed: video advertisements, websites, posts on social media, and events. I amsterdam accurately displays the culture of the city through their media and events. While Discover LA does this successfully in event marketing, they struggle to do this through their media. DMOs do not currently use their social media …

Event Planning: Understanding The Process Through Gained Experience And Research, Taylor M. Ansuini

Creativity and Change Leadership Graduate Student Master's Projects

Event Planning: Understanding the Process Through Gained Experience and Research

Event planning is a complex and challenging job as it requires a creative, driven individual who excels as a multitasker and problem solver. The focus of this master’s project is to engage in a deeper understanding and gain volunteer experience as part of an event planner’s team in preparation for a desired future career in the field. Both communication with and opportunities to work with local event planners assisted with accelerating experience and insight into the field of event planning. The outcomes of the project include insights into various volunteer …

Likelihood And Familiarity In The Simulation Of Future Events, Claudia Morales Valiente

Electronic Thesis and Dissertation Repository

Episodic future thinking is the ability to project the self forward in time to pre-experience an event (Atance & O’Neill, 2001). Understanding how people think about potential future events is an important component of human memory research. We investigated whether and how episodic future thinking is influenced by a person's belief of the likelihood of its future occurrence in their lives, as well as a person's familiarity with that type of event based on their past experience. The combined and individual effects of these variables have been minimally studied, particularly likelihood. We used three norming studies to develop participant-specific sets …

Assessment Of Cardiorespiratory Interactions During Life Threatening Events In Preterm Infants Using Point Process And Bivariate Algorithms, Mohammed T. Alenazi

Electrical Engineering Theses

Cardiorespiratory interactions considered as an important indicator of neurodevelopment of preterm infants. The strength of cardiorespiratory interactions are presumed to be weak and rapidly fluctuating. The current signal processing algorithms are insufficient to capture such time varying weak interactions. In addition, detection of these interactions becomes difficult during life threatening events due to lack of information available due to apnea (absence of output from respiratory system) and the transient temporal destabilization of cardiac system due to bradycardia. To detect the cardiorespiratory interactions, a point process algorithm of cardiac system with respiration as covariates is proposed. The bivariate model is embedded …

Memory For Episodic Details Of Naturalistic Events Remains Stable Over The Course Of One Week, Kennedy E. Stomberg

Dissertations, Theses, and Capstone Projects

We have many experiences every day, and we tend to parse them into individual events. While many studies have been conducted to understand the nature of event segmentation, less is known how event memories change over time. In the present study, participants watched a movie clip, and then were asked to immediately retell what they had seen. They performed the same free recall task a week later. We found that the passage of time did not significantly affect the number of recalled events or the detailedness of event memories. We discuss potential explanations for our findings, including our small sample …

Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat

Experience Industry Management

As the experiential marketing industry has begun to take precedent over prior marketing methods, organizations are learning to capitalize on customer immersion and relationship development, done so through sensory marketing. This review works to evaluate and measure multiple large experiential conferences within their respective industries. The purpose of this study is to examine the sensory-activating marketing practices, also known as sensory-marketing activations, present within the emerging experiential marketing industry, with a highlight on the best practices within major organizational conferences. Within this study there is a detailed instrument that is used as a guideline to evaluate key experiential marketing tactics. …

An Inside Look Into Event Planning, Anastasia Goebel

Undergraduate Honors Theses

This paper will summarize the planning process, methods, and results of a local Ellensburg, Washington event and student project, “Mickey’s Countdown to Christmas.” This event was a fundraiser taking place during the holiday season, where the goal was to raise money for the Ellensburg High School Band (EHS). The EHS Band takes a biannual educational trip to The Disneyland Resort, and as over 100 kids want to go in the year 2020, it has become an expensive endeavor. The hope for the fundraiser was to raise some extra money that could be deposited directly into student accounts, so that more …

The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary

Honors Projects

This PR proposal is a guideline that can be successfully implemented into the BGSU Dance Program’s promotional efforts, specifically publicizing the annual Winter Dance Concert. Through inventive social and multi-media efforts, innovative collaboration with community and campus partners, and interactive updates to the Dance Program promotional efforts, this campaign will target and reach BGSU students, faculty and staff, Wood County community members, prospective BGSU students, local media and K-12 students in Wood and Lucas County. This proposal will mold a declining program into a thriving and engaging dance environment at BGSU. The implications for the field of dance and PR …

The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary

Honors Projects

This PR proposal is a guideline that can be successfully implemented into the BGSU Dance Program’s promotional efforts, specifically publicizing the annual Winter Dance Concert. Through inventive social and multi-media efforts, innovative collaboration with community and campus partners, and interactive updates to the Dance Program promotional efforts, this campaign will target and reach BGSU students, faculty and staff, Wood County community members, prospective BGSU students, local media and K-12 students in Wood and Lucas County. This proposal will mold a declining program into a thriving and engaging dance environment at BGSU.The implications for the field of dance and PR are …

Organize Events Mobile Application, Thakshak Mani Chandra Reddy Gudimetla

Electronic Theses, Projects, and Dissertations

In a big organization there are many events organized every day. To know about the events, we typically need to check an events page, rely on flyers or on distributed pamphlets or through word of mouth. To register for an event a user now a days typically does this online which involves inputting user details. At the event, the user either signs a sheet of paper or enters credentials in a web page loaded on a tablet or other electronic device. Typically, this is a time-consuming process with many redundancies like entering user details every time the user wants to …

Social Media Influencer Endorsement And Events: An Integrated Framework Of Congruence, Jie Sun

UNLV Theses, Dissertations, Professional Papers, and Capstones

In today’s digital world, marketing practitioners have increasingly started to reach out to their audiences by integrating social media influencer (SMI) into their marketing plans. The purpose of this dissertation was to explore the factors influencing SMI endorsement effectiveness in the context of event. Based on relevant theories (congruity theory, match-up hypothesis model, self-congruity theory, and vicarious self-perception) and a thorough review of existing literature in the SMI endorsement, the present study developed an integrative research model which included follower’s prior attitude toward SMI, attitude toward the event, pass-on behavior intention, event participation intention, SMI-event congruence, event-follower congruence, and SMI-followers …

Communication Audit For Groundswell Startups, Abeer Janakat

Theses and Dissertations

This design project provides Groundswell Startups with a set of suggestions for its communication strategies based on a communication audit. The suggestions are based on marketing and communication literature, as well as, research conducted with internal and external members of Groundswell’s community. Qualitative research methods like a social media content analysis along with a focus groups and interviews were utilized to conduct the audit. The social media content analysis explores analytics features provided by Groundswell’s different platforms: Facebook, Twitter, and LinkedIn. The intent behind the communication audit and following suggestions is to support Groundswell in shaping a go-to high tech …

Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon

Communication Studies

No abstract provided.

An Evaluation Of The Impact Of Event Attendance On Perceptions Of The Host Organisation’S Reputation: A University Case Study, Katie Angliss

Other Faculty of Arts, Humanities and Business Theses

Reputation is an important asset for organisations worldwide. Many researchers have attempted to develop a measurement construct to assess an organisation’s reputation, with the RepTrak System being recognised to be the world’s first tool that assess reputation across multiple stakeholders and areas of the organisation. Nevertheless, the characteristics, methods and stakeholders to include within an assessment of this intangible asset continues to be widely debated. Organisations are under intense scrutiny by their stakeholders, with reputation being an organisational asset on which many opinions are formed. Universities in the UK are no different, as they compete for students from around the …

Reasoning Tradeoffs In Implicit Invocation And Aspect Oriented Languages, Jose Sanchez Salazar

Electronic Theses and Dissertations

To reason about a program means to state or conclude, by logical means, some properties the program exhibits; like its correctness according to certain expected behavior. The continuous need for more ambitious, more complex, and more dependable software systems demands for better mechanisms to modularize them and reason about their correctness. The reasoning process is affected by the design decisions made by the developer of the program and by the features supported by the programming language used. Beyond Object Orientation, Implicit Invocation and Aspect Oriented languages pose very hard reasoning challenges. Important tradeoffs must be considered while reasoning about a …

Functional Reactive Programming For Games, Peter Adewunmi Salu

Electronic Theses and Dissertations

We investigate the effectiveness of functional reactive programming for games. To accomplish this, we clone aa, an existing game, in Elm, a purely functional programming language. We find that functional reactive programming offers an excellent alternative to event driven programming in purely functional languages. Elm still needs more work if it aims to compete with JavaScript libraries. Games, which typically need several inputs at the same time, benefit from the first class status of Signals, which allow them to be combined.

Visualizing Spatio-Temporal Data, Ayush Shrestha

Computer Science Dissertations

The amount of spatio-temporal data produced everyday has sky rocketed in the recent years due to the commercial GPS systems and smart devices. Together with this, the need for tools and techniques to analyze this kind of data have also increased. A major task of spatio-temporal data analysis is to discover relationships and patterns among spatially and temporally scattered events. However, most of the existing visualization techniques implement a top-down approach i.e, they require prior knowledge of existing patterns. In this dissertation, I present my novel visualization technique called Storygraph which supports bottom-up discovery of patterns. Since Storygraph presents and …

A Competency Model For Catering And Event Professionals Using A Modified Delphi Technique, Donnell G. Bayot

UNLV Theses, Dissertations, Professional Papers, and Capstones

As the market for face-to-face meetings and events has grown to one of the largest private sector industries, so has the market for catering, which is the largest budget line item for a meeting or event. Clients have become more demanding and at the same time more price-conscious. This has caused catering professionals and meeting and event planners' job responsibilities to change. Caterers and planners now have more crossover responsibilities and over more varied functional areas than ever before. In response, the National Association for Catering and Events (NACE), as the oldest and largest catering association in the world, formally …

The Beliefs, Events, And Values Inventory (Bevi): Implications And Applications For Therapeutic Assessment And Intervention, Jared Cozen

Dissertations, 2014-2019

Within the larger mental health field, practicing clinicians are faced with an overwhelming number of different therapeutic models and intervention techniques (Norcross, 2005). These approaches often employ different psychological constructs to guide clinical treatment and define therapeutic change (Henriques, 2011; Levitt, Stanley, & Frankel, 2005; Magnavita, 2010; Wachtel, 1997). However, there is a lack of current assessment measures that are both broad and flexible enough to operationally define and measure constructs from all three of the different psychotherapeutic traditions (Levitt, Stanley, Fankel, & Raina, 2005; Steele, Steele, & Murphy, 2009). Five potential common assessment factors and associated scales on the …

Environmental Sustainability Practices In The Hospitality Industry Of Orange County, California, Lauren Doherty

Recreation, Parks, and Tourism Administration

The hospitality industry is growing rapidly in its practice and implementation of green initiatives in order to preserve the natural environment and successfully meet the needs and desires of green-minded consumers. The purpose of this study was to assess the environmental sustainability practices in the hotel and special events industries of Orange County. Data was collected from participants representing seven different hotel and event venues in Orange County. The instrument used consisted of semi-structured, with some forced-choice interview questions pertaining to the sustainability practices of each property. The results indicated that the seven properties are actively establishing and practicing environmental …

Sociological Theories Of Career Choice: A Study Of Workers In The Special Events Industry, Kathleen Beard Nelson

UNLV Retrospective Theses & Dissertations

The purpose of this study was to develop a greater understanding of occupational/career choice of workers in the special events industry and explore which social science theory(ies) might best explain the entry of those in this particular occupation. In this study, the following dominant factor about workers in the special events industry emerged: occupation as a reflection of self.

The Change In Systematic Risk After The 9/11 Events: An Analysis Of Restaurant Industry, Kihun Kim

UNLV Retrospective Theses & Dissertations

The tragic events of September 11, 2001 (the 9/11 events) have had a dramatic impact on all aspects of American society. Although all facets of U.S. society have been affected by the September 11 attacks, it is hard to identify an industry that felt those effects more immediately than the hospitality industry. The aftermath of the events of 9/11 has forced the hospitality industry to face a disastrous fact in terms of decreased customer demand. The purpose of this study was to investigate whether the average systematic risk, or beta, of the restaurant industry changed significantly after 9/11. More specifically, …

Contemporary Pseudo-Events: An Analysis Of The Advertising In "Wired" Magazine, Guy Joseph Schackman

UNLV Retrospective Theses & Dissertations

The dot-corn and technology boom of the mid-to-late 1990s captured the imagination of the public in both the way they thought about and invested in the future. This study looks at the role the advertising of Wired magazine played in promoting the dot-com boom. Daniel Boorstin (1987) claims that pseudo-events, or events that are manufactured, set society's expectations to levels that cannot be attained. This study examines 75 advertisements taken from issues of Wired published in 1995 and uses criteria outlined by Boorstin to determine if these advertisements are pseudo-events. Traits of the design of Wired magazine framed by Stewart …