Digital Commons Network^™

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

Research outputs pre 2011

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

Proceedings Of The Sixth International Women In Leadership Conference: Vision In Leadership: Women Redefining Power, Adrianne Kinnear (Ed.)

Research outputs pre 2011

The International Women in Leadership conference attracts internationally renowned speakers as well as a wide audience from across the nation. The Conference is at the forefront of organisational and leadership research and provides a means of personal interaction with preeminent female researchers and leaders in Australia and overseas. Such interaction deepens the understanding of the leadership capacities of women and of leadership in organisations, knowledge which is central to the intellectual work of the Women in Leadership Project.

Salinity Action Plan : Wetland Vegetation Monitoring, 1998/1999, R. Gurner, G. Ogden, R. H. Froend

Research outputs pre 2011

This report represents the vegetation component of a project designed to provide on-going monitoring of wetland salinity and biological resources in wetlands of the agricultural zone of south-west Western Australia. Maintenance of wetland biological diversity in the agricultural zone is one of the major objectives of the Salinity Action Plan. Due to their low position in the landscape, wetlands are the habitat most affected by salinisation...

Learning And Teaching Mathematics K-7: Book 3, Jack Bana, Brian Farrell, Ron Gleeson, Kevin Jones, Alistair Mcintosh, Paul Swan

Research outputs pre 2011

No abstract provided.

Isbs '99 : Xvii International Symposium On Biomechanics In Sports, June 30-July 6, 1999, Edith Cowan University, Perth, Western Australia: Swimming, Ross Sanders (Ed.)

Research outputs pre 2011

No abstract provided.

International Review Of Women And Leadership: Special Issue 1999, Jane Long (Ed.)

Research outputs pre 2011

The centenary of women's suffrage in Western Australia in 1899 has presented many moments to reflect upon and evaluate women's experiences, to recognise and respond to the diversity of women's lives and concerns. This special issue of the International Review of Women and Leadership is one contribution to a year's activities marking that centenary.

Millicent Poole's preface discusses the genesis of these papers in a successful series of seminars in 1998 hosted by the Centre for Research for Women which attested, each fortnight, to the energy, intellectual rigour and vibrancy of participants. Poole contextualises the seminar series by pointing out …

Towards More User-Friendly Education For Speakers Of Aboriginal English, Ian G. Malcolm, Yvonne Haig, Patricia Konsignberg, Judith Rochecouste, Glenys Collard, Alison Hill, Rosemary Cahill

Research outputs pre 2011

The project reported on here set out, on a basis of cooperation between Aboriginal and non-Aboriginal investigators working in university, educational system and classroom contexts, to lead to understandings which would enable a more accessible ("userfriendly") education to be provided for students in primary and secondary schools who are speakers of Aboriginal English.

Specifically, in the context of schools of the Education Department of Western Australia, the project sought to:

1. extend knowledge and understanding of Aboriginal English and its areas of contrast with standard Australian English;

2. provide clarification in the following under-researched areas of Aboriginal English:

a) semantic …

Proceedings Of The 24th Annual Conference Of The Western Australian Science Education Association, Mark W. Hacking (Ed.)

Research outputs pre 2011

The Western Australian Science Education Association (WASEA) is an informal group of science educators that meets annually for a conference at one of the Perth universities. The conference is organised by a committee of representatives from the universities and has contributed greatly to collegiality amongst the community of science educators in Perth.

International Environmental Law : Consumer Environmentalism Versus Environmental Consumerism, Rajendra Kumar Nayak

Research outputs pre 2011

No abstract provided.

Xvii International Symposium On Biomechanics In Sports, June 30-July 6, 1999, Edith Cowan University, Perth, Western Australia: Fundamental Skills, Ross Sanders (Ed.)

Research outputs pre 2011

No abstract provided.

Isbs '99 : Xvii International Symposium On Biomechanics In Sports, June 30-July 6, 1999, Edith Cowan University, Perth, Western Australia: Acrobatics, Spiros Prassas (Ed.)

Research outputs pre 2011

No abstract provided.

Isbs '99 : Xvii International Symposium On Biomechanics In Sports, June 30-July 6, 1999, Edith Cowan University, Perth, Western Australia: Tennis, Elliot Bruce (Ed.)

Research outputs pre 2011

No abstract provided.