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Evaluating Language And Communication Surrounding Responsible Gambling, Marla B. Royne Stafford, Anastasia Hronis, Alan Feldman, William T. Hartwell
Evaluating Language And Communication Surrounding Responsible Gambling, Marla B. Royne Stafford, Anastasia Hronis, Alan Feldman, William T. Hartwell
UNLV Gaming Research & Review Journal
The topic of responsible gambling has been the focus of debate over recent years. Unfortunately the language surrounding responsible gambling has proven ineffective, due to varying definitions and debate over stigma related to responsibility. This paper discusses the importance of language in communicating about consumer protection and harm minimization to the public. Three key areas of discussion are highlighted: 1) decoupling responsible gambling and problem gambling to reduce the barrier of stigma; 2) redefining responsible gambling, and 3) the need for conversations amongst peers and parents, all with the view to proactively prevent gambling-related harms.
Measuring The Impact Of Reduced Free-Play Offers On Casino Loyalty Behavior, Anthony F. Lucas, Katherine A. Spilde
Measuring The Impact Of Reduced Free-Play Offers On Casino Loyalty Behavior, Anthony F. Lucas, Katherine A. Spilde
UNLV Gaming Research & Review Journal
Performance data from a tribal casino operating in the Western United States indicated a general insensitivity to free-play (FP) offer reductions. This finding addresses considerable industry-wide concerns regarding the potential for negative customer reactions to conspicuous offer reductions. Further, FP campaigns are costly annual investments representing the lion’s share of casino marketing budgets in many jurisdictions. A within-subjects design featured the random assignment of 100 loyalty program members from a common offer tier to each of four groups, with the experimental groups receiving different yet substantial reductions in FP during the post-demotion period. The results demonstrated a lack of significant …