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Let It Burn: A Case Study On The Risk Management Practices Of Burning Man Project, Ethan S. De La Torre
Let It Burn: A Case Study On The Risk Management Practices Of Burning Man Project, Ethan S. De La Torre
Experience Industry Management
Risk management can be defined as a decision-making process of planning, identifying, analyzing, developing a response for, and controlling potential risks with the goal of minimizing the negative impacts of those risks. Risk management is an essential practice for all events, especially large-scale, live entertainment events. The purpose of this study was to examine the risk management practices for Burning Man. The instrument utilized in this study was a best practices guide developed by the researcher. Data were collected prior to, during, and following Burning Man 2022: Waking Dreams. Sources of data include printed material and online sources published by …
Representing Your Destination: A Comparative Analysis Between The Destination Marketing Organizations Discover Los Angeles And I Amsterdam, Alli Mihalka
Experience Industry Management
Destination Marketing Organizations (DMOs) are the backbone of tourism. There are many strategies to encourage this, especially in large cities such as Los Angeles and Amsterdam. The purpose of this study was to compare and contrast the marketing strategies used byDiscover Los Angeles and I amsterdam. The following marketing strategies were analyzed: video advertisements, websites, posts on social media, and events. I amsterdam accurately displays the culture of the city through their media and events. While Discover LA does this successfully in event marketing, they struggle to do this through their media. DMOs do not currently use their social media …
Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat
Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat
Experience Industry Management
As the experiential marketing industry has begun to take precedent over prior marketing methods, organizations are learning to capitalize on customer immersion and relationship development, done so through sensory marketing. This review works to evaluate and measure multiple large experiential conferences within their respective industries. The purpose of this study is to examine the sensory-activating marketing practices, also known as sensory-marketing activations, present within the emerging experiential marketing industry, with a highlight on the best practices within major organizational conferences. Within this study there is a detailed instrument that is used as a guideline to evaluate key experiential marketing tactics. …
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Communication Studies
No abstract provided.
Environmental Sustainability Practices In The Hospitality Industry Of Orange County, California, Lauren Doherty
Environmental Sustainability Practices In The Hospitality Industry Of Orange County, California, Lauren Doherty
Recreation, Parks, and Tourism Administration
The hospitality industry is growing rapidly in its practice and implementation of green initiatives in order to preserve the natural environment and successfully meet the needs and desires of green-minded consumers. The purpose of this study was to assess the environmental sustainability practices in the hotel and special events industries of Orange County. Data was collected from participants representing seven different hotel and event venues in Orange County. The instrument used consisted of semi-structured, with some forced-choice interview questions pertaining to the sustainability practices of each property. The results indicated that the seven properties are actively establishing and practicing environmental …