Digital Commons Network^™

Navigating Nil In Collegiate Athletics: Athletes, Institutional, And Market Perspectives, Don Lee, Hoyeol Yu, Myungwoo Lee, Minseok Cho

Journal of Issues in Intercollegiate Athletics

This study examines the post-2021 NCAA Name, Image, and Likeness (NIL) era by synthesizing scholarship on how NIL policies have transformed collegiate athletics. Specifically, it explores the regulatory, economic, governance, and equity dynamics emerging from a decentralized policy environment and the rapid expansion of athlete commercialization. An AI-assisted scoping review and content analysis were conducted on NIL-related studies published in leading sport management and sport law journals since July 1, 2021. Using large language model–supported searches, thematic coding, and reliability and validity procedures, the selected studies were systematically analyzed across legal, governance, commercialization, athlete experience, and equity dimensions. Findings identified …

“Playing Mental Gymnastics”: Exploring Black Women College Athletes' Mental Health Experiences At Historically White Division I Universities, Ezinne D. Ofoegbu

Journal of Issues in Intercollegiate Athletics

Between 2002 and 2022, over 125 college athletes died by suicide, and Division I athletes represented 45% of these deaths. In 2023, Black women college athletes at Division I universities identified racism as a mental health stressor at a higher rate than their non-Black peers. The intersectional nature of social identities and athlete status may create gendered and racialized stressors that are uniquely experienced by Black women athletes. Given the underrepresentation of Black students (i.e., athletes and nonathletes), coaches, faculty, and staff at historically white institutions (HWIs), Black women athletes are likely navigating campus relationships and environments that are shaped …

The Impact Of Toxic Leadership On Intercollegiate Athletics: Gender-Differentiated Perceptions, Tara Tietjen-Smith, Haley Blount

Journal of Issues in Intercollegiate Athletics

While some investigative research has been conducted to examine the impact of toxic, or destructive, leadership in sport, few studies have focused on intercollegiate athletics departments. The purpose of this study was to examine how common toxic leadership is in intercollegiate athletics departments as well as its impact. A quantitative cross-sectional survey study was designed to examine NCAA Division I and II athletics employee experiences using the Toxic Triangle of Sport Management (TToSM) as a theoretical framework. Respondents (N = 2,051) were asked questions concerning their perceptions of work environments, leadership, and organizational culture procured from three distinct and well-established …

Elite Esports Players And Their Physical Health: A Systematic Review Of Injuries, Musculoskeletal Pain, And Fitness-Related Factors, Michal Steffl, Daniel Opelik, Vladimir Hlinka, Grzegorz Mikrut, Petra Hospodkova

Baltic Journal of Health and Physical Activity

Background: The rapid rise of competitive esports has sparked concerns over the physical health of elite players. Prolonged sedentary behaviour, repetitive movements, and poor ergonomic practices may predispose these athletes to injuries, musculoskeletal pain, and unfavourable body composition. Materials and methods: A systematic review following PRISMA guidelines was conducted by searching Pub-Med, Scopus, EBSCOhost, and Web of Science for cross-sectional studies on physical activity (PA), body composition, physical fitness, and musculoskeletal health in elite esports players. Data from 22 peer-reviewed studies involving 5,035 participants aged 16 to 35 were synthesized. Results: Findings consistently show that esports players engage in lower …

New Basketball Venues And Attendance In Men's College Basketball: Insights For Facility Planning And Athletic Department Strategy, Brad Stinnett

Global Sport Business Journal

As college athletic departments continue to put considerable resources into basketball facilities, understanding the impact these venues can have on attendance has become increasingly vital. The purpose of this study is to examine the impact of new basketball facilities on attendance among NCAA Division I men's basketball programs. Using a longitudinal pre-post comparative research design, 20 programs that opened new venues since the 2015-16 season served as the sample. A dataset was created using publicly available secondary archival data sources. Findings highlight attendance patterns after the opening of the new venue, facility capacity utilization, and changes in program winning percentage. …

Factors Shaping The Graduate Assistantship Experience In Ncaa Division I Athletic Departments, Kelly P. Elliott, Kate Labate, Josh Tennant, Chris Espinosa

The COSMA Journal

Graduate Assistantships (GA) are a critical component of career preparation in sport management, yet little is known about how the GA experiences vary across institutions, and intercollegiate athletic departments. This exploratory study examined differences in intercollegiate athletic department GAs based on NCAA Division I subdivision, length of time the GA served in the position, and how the GA found the opportunity. Survey data were collected from GAs listed on athletic department staff directories. The instrument assessed functional areas, supervision, compensation, satisfaction, and perceived career impact. Chi-square analyses compared GA experiences across institutional and student-level variables. Overall, the findings suggest that …

Rethinking Road Racing Standards: Comparing New York Road Runners Race Results To Running Industry Standards, Jennie Coughlin

Dissertations, Theses, and Capstone Projects

Running has undergone a third boom in participation since 2020, driven largely by people seeking fitness options that were outside and socially distanced during the COVID-19 pandemic. Social media has also allowed runners from groups that did not traditionally participate to find community. As the road racing population has expanded to include more people, some road racing industry standards have not kept up. This project assesses what the road racing community looks like and measures industry standards against the community of participants to see what changes in those standards would be needed to make them inclusive for all participants.

To …

The Pickleball Opportunity: A Case Study To Evaluate The Market Demand And Feasibility Of Opening A Private Pickleball Facility, Dene Williamson, Janet Jones

Global Sport Business Journal

This case study explores the market demand and financial feasibility of opening a privately owned, indoor pickleball facility in Warrensburg, Missouri. The central character, Mr. Dink, returns to his rural hometown with the goal of building a community-centric recreational space centered around America’s fastest-growing sport—pickleball. Students are asked to evaluate the business opportunity through comprehensive market research, financial forecasting, and risk assessment. Drawing from comparative data provided by an established facility in Florida, the case challenges students to adapt proven strategies to a smaller, lower-cost market. The case provides a platform to practice feasibility analysis, pricing strategy, break-even modeling, marketing, …

The Intersection Of Sport Betting And Consumer Behavior: A Systematic Review, Jackson Sears, Beth Cianfrone

UNLV Gaming Research & Review Journal

Sport betting is a popular and lucrative entertainment segment of the sport industry. As such, understanding consumer behavior across the betting experiences is critical for the many stakeholders involved. The current study is a systematic quantitative literature review which assesses the current state of literature that intersects sport betting and consumer behavior literature, specifically cognitive, affective, conative, and consumption behavior of the sport bettors. The purpose of the systematic review is to (1) identify the most recent sport betting consumer behavior research, (2) compile and examine theoretical frameworks guiding sport gambling consumer research, (3) provide a descriptive summary of findings …

Growth, Governance, And Organizational Crisis In Nonprofit Rowing Club: Failures In Leadership In A Growing Organization, Noah Legendre, Ehren R. Green

The COSMA Journal

This case explores governance and leadership challenges within a growing nonprofit sport organization governed by a volunteer board of directors. Within this case, the Litchberg Valley Rowing Club (LVRC), a rowing organization in a small community, experienced rapid growth in membership, financial resources, and competitive success. Despite this growth, the organization maintained informal governance structures and policies to guide its decision-making. In this case, the board of directors elected to terminate the head coach because of difficult contract negotiations and other issues at hand. This decision was met with public backlash, raising concerns about club leadership and the future of …

Exploring The Motivations Of Undergraduate Sport Management Students, Kyle J. Brannigan, Tyler J. Hajek

The COSMA Journal

This study explored the motivations of undergraduate sport management in four university programs. Convergent mixed-methods research through the theoretical framework of Self-Determination Theory was incorporated with an adapted questionnaire of the Academic Motivation Scale and semi-structured interviews through Thematic Analysis. Ninety-six surveys with nine interviews were deemed usable across four regionally focused, vocationally minded, and accessible universities. Overall, students reported higher levels of extrinsic motivation than intrinsic motivation. The findings suggested intrinsic motivation to know and extrinsic motivation through regulation for identification scored highest with the participants. No significant differences were found between classes and ethnicities. However, male students experienced …

Revisiting The Flutie Effect: The Impact Of Collegiate Athletics On College Choice, Robin Hardin, Michelle L. Childs, Win G-Y Koo

The COSMA Journal

This study revisits the Flutie Effect by examining factors that influence a student’s college choice which includes the role of athletics and its brand. The study assessed items related to academics, interpersonal influences, campus culture, and athletics through a survey of first-year students. An exploratory factor analysis produced a seven-factor model explaining 71.51% of the variance. The strongest factor was emotional and behavioral identification with university athletics, reflecting fandom, affiliation, and pride in athletic success. Athletics significantly influenced college choice, but their impact extends beyond athletic success to include broader dimensions of branding, fandom, and affiliation. For institutions seeking to …

Book Review - Innovative Pedagogical Practices In Sport Management Education, Mitchell Mcsweeney

Global Sport Business Journal

This review examines Innovative Pedagogical Practices in Sport Management Education, an edited collection that provides a comprehensive resource for enhancing teaching, curriculum design, and student learning in sport management. Organized across seven thematic sections, the book integrates theory with practical classroom applications, covering topics such as active learning, experiential education, diversity and inclusion, critical pedagogy, digital technologies, leadership, and emerging trends. The review highlights the collection's emphasis on actionable teaching strategies, reflective practice, and future-oriented innovation. 

The Co-Development Of Espn+ And College Sports: A Case Study, Eric Bohannon

Communication & Theatre Arts Theses

In 2018 ESPN debuted its national streaming service ESPN+. This profoundly changed the way sports fans watch college sports as well as other professional sporting events. Prior to ESPN+, a limited number of college sports games appeared on linear channels such as ESPN, ESPN2 and ESPNU, and occasionally a few other channels. Since 2018, ESPN+ streamed thousands of events per year ranging from college soccer to college softball and everything in between, including the qualifying and early rounds of professional tennis and golf tournaments from around the country. This case study describes the impact of ESPN+ on a college conference, …

Consumer Prioritization Of Revenue Generation Strategies In College Football Programs, Nels Popp, Chris Greenwell

Journal of Issues in Intercollegiate Athletics

Collegiate athletic departments face increasing financial pressures, making it vital to identify revenue generation strategies that align with fan preferences for sustainable growth. This study explores how various methods, including corporate logos on uniforms, increasing game-day costs, and accepting loans from private investors, are ranked by consumers in terms of their acceptability and potential impact on fan experience. Guided by prospect theory, we hypothesize fans prefer strategies seen as gains rather than losses and fan identification influences these preferences. Results from rank-ordered surveys of 7,110 respondents reveal that strategies enhancing program visibility without direct financial impact, such as corporate logos, …

“It’S Its Own Toxic”: Occupational Opportunities And Barriers For Lgbq+ Collegiate Athletic Administrators, Colleen S. O'Connell, Michelle E. Moosbrugger, Jill Kochanek, Elizabeth M. Mullin

Journal of Issues in Intercollegiate Athletics

Athletic administrators hold positions of influence within intercollegiate sport, yet their experiences, especially in relation to sexual identity, remain underexamined. The purpose of this study was to explore the occupational experiences and environments of LGBQ+ intercollegiate athletic administrators using a narrative inquiry qualitative design. Sixteen administrators, who occupied various positions across all NCAA levels, were interviewed. Guided by Sexual Stigma and Prejudice Theory and Poststructuralism Theory, collected data were analyzed at the semantic and latent levels using reflexive thematic analysis. Two distinct themes were generated: LGBQ+ administrators described both positive and negative aspects of their workplaces. Inclusive environments were committed …

International Student Athletes And The Covid-19 Global Pandemic: Disruption, Uncertainty, And Coping, Isabella M. Franks, Trent A. Petrie, Whitney G. Moore, Carmyn Hayes

Journal of Athlete Development and Experience

COVID-19 and its ripple effects (e.g., social distancing, sport cancellations, quarantining) negatively affected the careers of collegiate student-athletes. The disruption to university systems and collegiate athletics and the stress and uncertainty felt globally likely increased international student-athletes' (ISAs) risk for distress. Yet, ISAs also possessed unique characteristics and were immersed within supportive sport environments, which may have shaped their psychological responses in distinct ways. The COVID-19 pandemic created an opportunity to understand how ISAs, as individuals navigating both athletic and international identities, responded and coped. To date, no study has examined the initial coping experiences of international collegiate athletes, even …

Perceived Safety For Collegiate Student-Athletes: Race, Gender, And Mental Health Outcomes, Macey L. Arnold, Hunter P. Williams, Justin Harker, Heather Kiefer, Julian Yoon, Trent A. Petrie

Journal of Athlete Development and Experience

Inadequate levels of perceived safety on campuses have been reported by college students (e.g., Maffini & Dillard, 2021) and connected to college students' mental health concerns (e.g., sleep disturbances; Etopio et al., 2019). Little is known about student-athletes’ (SA) perceptions of safety, particularly related to their racial and gender identities, and how their perception of safety is related to their mental health. We surveyed 213 SAs regarding their safety perceptions on campus, athletic department, and teams, along with anxiety (GAD-2), depression (PHQ-2), and sleep disturbances (PROMIS-SD). White SAs reported higher levels of safety than Black SAs for all three environments …

Performance, Pressure, And Prescription: A Qualitative Investigation Of Maladaptive Coping In Collegiate Cheerleading, Chris Corr, Taylor Behl

Journal of Athlete Development and Experience

While cheerleading is a staple among athletics competition in the United States, cheerleading has perennially struggled to achieve legitimacy as a competitive and rigorous sport. However, cheerleaders experience similar stressors to those of their athlete peers. In addition, cheerleaders occupy unique and distinct stressors pertaining to expectations for appearance and behavior. While extant research has examined maladaptive coping mechanisms among competing athletes, the distinct pressures and stressors associated with cheerleading may be associated with unique engagement in maladaptive coping. Accordingly, the present study sought to examine the prevalence and propensity of maladaptive coping behaviors among a sample of current and …

'It's Going To Be Colder Than San Diego': Pre-Transition Experiences Of American Postgraduate Athletes At One British University, Lara Killick, Pete Schroeder

Journal of Athlete Development and Experience

Athlete migration is a visible element of the sport-globalization nexus. At the intercollegiate level, a new migration pattern has recently emerged. Numerous British universities are recruiting American postgraduate athletes for a variety of sports. International athlete migration has been examined using the cultural transition model (CTM) (Ryba et al., 2016). CTM features three phases that profile the developmental tracks migrant athletes experience in a new culture. This study used CTM to qualitatively explore the pre-transition experiences of American postgraduate athletes. Nineteen Americans playing at one British university were interviewed prior to the 2022-23 academic year. Data were recorded, transcribed, and …

Nil And Contract Law: Advising A Prospective College Athlete Through Competing Name, Image, And Likeness Agreements, Jason Kight, Marcy Faircloth, Lori Mikl, Rachel Silverman

The COSMA Journal

Name, Image, and Likeness (NIL) agreements have created significant financial opportunities for amateur and collegiate athletes while also introducing complex legal, ethical, and strategic decision-making challenges. This decision-focused teaching case places students in the role of trusted advisors to Archie Stafford, a highly recruited high school athlete who must evaluate and compare multiple NIL contract offers connected to his preferred college options. By analyzing NIL agreements, students assess contract enforceability, identify key legal and business risks, weigh legal, contractual, ethical, and reputational disclosure obligations, and formulate a reasoned recommendation aligned with Archie’s academic, athletic, financial, and long-term career goals. The …

Can Ungrading Make Sport Management Education More Practical And Engaging?, Michael A. Odio

The COSMA Journal

In this essay I take on the subject of grades in sport management education. While grades are used as a measure of success across higher education, they are an imperfect measure of achievement and learning and have major limitations in terms of student employability. The ungrading movement brings attention to the ways grades can harm learning by shifting attention away from students’ development, and instructor or peer feedback, and intrinsic motivation, while incentivizing compliance and risk-aversion. These harms directly affect what are arguably some of the most important aspects of sport management education, as when grades are the main incentive, …

On- And Off-Field Impacts Of Foreign Players On Peruvian Liga 1 Football Teams, Juan Victor Aranibar, Claudio Rocha

Global Sport Business Journal

Despite the growing globalisation of football, little research has examined how foreign players create competitive advantage in non-traditional leagues. Using the Resource-Based View (RBV), this study explores the on- and off-field impact of foreign players in Peruvian Liga 1 clubs. Semi-structured interviews with 12 sporting directors, commercial managers, scouts, and coaches were analysed thematically, revealing five themes: physical characteristics, leadership and mental strength, cultural barriers, competitive salaries, and commercial blindness. Findings suggest that although foreign players provide valuable physical and psychological attributes, these are rarely sufficient to create sustained competitive advantage. More notably, clubs fail to capitalize on foreign players' …

How Gyms Should Use Commitment Devices: The Role Of Deposit Contracts In Attracting Consumers, Zehua Hei, Alan Morse

Global Sport Business Journal

Amid growing health concerns, increased competition among fitness centers, and declining staff-to-customer ratios, gym operators are seeking effective ways to reduce customer attrition. Drawing on Prospect Theory, this study examines how commitment devices in gym promotions (e.g., deposit contracts and transformation challenges) influence consumers’ intentions to join a gym. Two experiments with 609 participants (Study 1 = 204; Study 2 = 405) investigated the mediating role of perceived attractiveness and the moderating role of contractual flexibility. Results indicate that membership options incorporating a commitment device were perceived as more attractive, leading to stronger registration intentions. However, this effect was observed …

National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love

Journal of Global South Sport Studies

This study examines how Indian Premier League (IPL) teams employed narrative storytelling on Instagram during the 2020 edition of the tournament, which was held in the United Arab Emirates rather than in India. Throughout the season, IPL teams used social media, especiallyInstagram, to foster online relationships and construct visual narratives reflecting transnational identity and other forms of cultural symbolism. Using Fisher’s (1985) narrative paradigm and Kress and van Leeuwen’s (2006) framework for visual narrative analysis, we investigate how Instagram posts from IPL team accounts articulated political and cultural identities. In doing so, the current study provides a novel contribution to …

Legacy Vs. Luxury: Generational Stadium Design And Fan Perceptions In Professional Sport, Joshua Greer, Tim Wilson

Global Sport Business Journal

This study examines whether generational differences in National Football League (NFL) stadium design influence fans' evaluations of venue quality, addressing a gap in the sport management literature on the relative importance of modernization versus heritage in shaping spectator satisfaction. Drawing on the sportscape framework and environmental psychology, the study analyzes 539,660 fan-generated online reviews from across 30 NFL stadiums. Composite satisfaction scores were calculated and used to assess relationships among stadium age, capacity, and perceived quality.

Results indicate no statistically significant difference in satisfaction between legacy stadiums (opened before 2000) and new-generation venues (opened in 2000 or later). Although legacy …

A Qualitative Analysis Of The Financial Issues Facing Division Ii And Division Iii Intercollegiate Athletics, Michael G. Fraina Iii, Tyler J. Ratts, Eric Forsyth, Lana Huberty, Madison Demaio

Global Sport Business Journal

With increasing costs and decreasing funding (Zvosec & Baer, 2022), the evolution of college athletics has altered the financial realities facing athletic departments (Elliott et al., 2026). To maintain operations, athletic directors are now tasked with identifying new revenue streams and becoming creative in how they manage their budgets. Research in intercollegiate sport has traditionally focused on Division I athletics. However, given the role of Division II and Division III programs, especially in driving enrollment at their institutions, further understanding of the current financial environment facing these schools is needed. The purpose of this qualitative study was to examine the …

Patterns In Emotional Labor Outcomes: Assessing Seasonal Cycles Of Burnout In Minor League Sport Employees, Mandy Barefoot, Mike Martinez

Global Sport Business Journal

Burnout, characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment (Kristensen et al., 2005), is a growing concern among sport employees, with research documenting high levels of emotional strain, role conflict, and turnover intentions in collegiate and professional sport settings (Taylor et al., 2019; Weight et al., 2021). Although burnout is often examined as a stable condition, little attention has been given to how the cyclical nature of the sport calendar may shape its development over time.

This study examines burnout among middle managers in minor league baseball and hockey through the lens of Affective Events Theory, exploring how seasonal …

Aligning Sport Management Programs With The Evolving Needs Of Hopeful Intercollegiate Athletic Administrators., Kelly P. Elliott, Don Rockey

The COSMA Journal

Pathways to becoming an Athletic Director (AD) vary considerably across intercollegiate athletics, highlighting the need for sport management programs to better align academic preparation with evolving professional expectations. While prior research has explored AD roles across NCAA divisions, limited attention has been given to how academic curricula and experiential learning opportunities support students pursuing these careers. This study examines differences in sport management curricula and experiential offerings across programs affiliated with Division I FBS, Division I FCS, Division II, Division III, and NAIA institutions. Two research questions guided the study: (1) What differences exist in required coursework across divisions? and …

Book Review - Violent Impacts: How Power And Inequality Shape The Concussion Crisis, Samuel M. Clevenger

Global Sport Business Journal

Kathryn Henne and Matt Ventresca’s Violent Impacts critically examines how narratives surrounding CTE, TBI, and the concussion crisis are constructed across sport, the military, law, media, and science. Drawing on intersectional feminism and science and technology studies, the authors show how dominant concussion discourses privilege the experiences of White male athletes while marginalizing other groups. Based on extensive fieldwork, the book makes an important contribution by exposing representational inequalities and highlighting the intersectional gender politics of concussion research and public debate.