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"Courage Drives Us": Narrative Construction Of Organizational Identity In A Cancer-Specific Health Non-Profit Organization, Katie J. Hilderbrand
"Courage Drives Us": Narrative Construction Of Organizational Identity In A Cancer-Specific Health Non-Profit Organization, Katie J. Hilderbrand
USF Tampa Graduate Theses and Dissertations
Health care organization’s functioning and operating within the complex and shifting landscape of the U.S. health care system develop and publicize narratives that inform audience members about the organization, such as who is being served (clients/patients), what problems the clients are facing, what the clients need, and how they should be morally evaluated. For this study, I am focusing on the research questions: (1) What kinds of images of organizational work are promoted by publicly broadcasted stories of “typical clients”? (2) What types of work do these narratives do? I employ a narrative perspective to analyze publicly broadcasted stories featured …