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Revisiting The Categorical Imperative: Assessing The Categorization Of Taken-For-Granted Products, Dajuan Ferrell
Revisiting The Categorical Imperative: Assessing The Categorization Of Taken-For-Granted Products, Dajuan Ferrell
Theses and Dissertations
This dissertation uses two articles to examine the outcomes that occur when the taken-for-granted status of products like ice cream is disrupted. In chapter one, I conduct an overview of the categorical imperative, which asserts that products must possess category typical features to receive rewards, and how taken-for-grantedness mitigates this process. In chapter two, I discuss how products come to be taken-for-granted and how this status can lead to penalties or rewards. In chapter three, I present my first empirical chapter, where I assess the outcomes of two cases involving ice cream products losing their taken-for-granted status. For the first …
How Self-Sentiments And Personal Networks Impact Political Polarization, Matthew Facciani
How Self-Sentiments And Personal Networks Impact Political Polarization, Matthew Facciani
Theses and Dissertations
This project investigates how identities, self-sentiments, and personal network composition impact political polarization. I apply the framework of Affect Control Theory to capture how Democrats and Republicans feel about their political ingroup and outgroups (through evaluation, potency and activity ratings) and evaluate the likelihood of events involving these groups. In my first experiment, I study if self-uncertainty and self-affirmation primes impact political bias. I also apply Affect Control Theory-Self to measure self-sentiment change (self-evaluation, self-potency, and self-activity) from these primes as well. I predict that priming self-uncertainty should increase political bias (due to inflated self-sentiments) and that priming self-affirmation should …