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Digital Australia 2016 (Da16), Jeffrey Brand, Stewart Todhunter Jul 2015

Digital Australia 2016 (Da16), Jeffrey Brand, Stewart Todhunter

Jeffrey Brand

Digital Australia 2016 is the sixth iteration of empirical studies about demographics, self-report behaviours and attitudes around digital games. The current research is based on 1,274 households and 3,398 individuals of all ages living in those households. Adult participants responded to 80 questions about themselves and on behalf of all members of their households. The result reveals that 68% of the Australian population plays, although the proportion varies by age group. Predictably, 91% of children aged 5-14 play. However, the proportion of older adults aged 65 and over who play is as great as young children between ages of one …


Connecting Diversity: Paradoxes Of Multicultural Australia, Ien Ang, Jeffrey E. Brand, Greg Noble, Jason Sternberg Feb 2009

Connecting Diversity: Paradoxes Of Multicultural Australia, Ien Ang, Jeffrey E. Brand, Greg Noble, Jason Sternberg

Jeffrey Brand

Commissioned by SBS, and published in March 2006, Connecting Diversity: Paradoxes of Multicultural Australia is a follow-up study to SBS’s 2002 report, Living Diversity: Australia’s Multicultural Future. The attitudes of many younger Australians from culturally diverse backgrounds reveal paradoxes about Australian multiculturalism today. This report sheds light on their views, experiences and expectations and the role of media in their lives. Younger, culturally and linguistically diverse Australians are often the subject of mediafanned controversy about disaffection, ‘ethnic gangs’ and cultural isolation. While these controversies tend to be localised – Cronulla, Inala or Bankstown – Connecting Diversity tells a national and …


Living Diversity: Australia’S Multicultural Future, Ien Ang, Jeffrey E. Brand, Greg Noble, Derek Wilding Feb 2009

Living Diversity: Australia’S Multicultural Future, Ien Ang, Jeffrey E. Brand, Greg Noble, Derek Wilding

Jeffrey Brand

In 2002, SBS commissioned research into trends in multicultural Australia. This study gives us a glimpse of the ‘diversity within diversity’of Australians’engagement with multiculturalism, their senses of identity and belonging, the ways in which they engage with others of different backgrounds, and their uses of media in a multicultural society. The overall picture is one of a fluid, plural and complex society, with a majority of the population positively accepting of the cultural diversity that is an increasingly routine part of Australian life, although a third is still uncertain or ambivalent about cultural diversity. In practice, most Australians, from whatever …