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Sociology

Dissertations

2013

Audience Studies

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Just Like Everyone Else? Locating South Asians In 21st Century American Popular Media, Bhoomi K. Thakore Jan 2013

Just Like Everyone Else? Locating South Asians In 21st Century American Popular Media, Bhoomi K. Thakore

Dissertations

In the 21st century, representations of South Asians in American popular media have grown exponentially. This is a particularly interesting phenomenon when considering the status that South Asians occupy in the American racial hierarchy. In Just Like Everyone Else? Locating South Asians in 21st Century American Popular Media, I examine audience perceptions of South Asian/Indian characters and actors in American popular media. My research is guided by the following question: to what extent do audience perceptions of South Asians in U.S. popular media reflect pre-existing ideologies of race, gender, ethnicity, and immigration? Using data from 155 open-ended online questionnaires and …