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The Effect Of Emphasis In Telephone Survey Questions On Survey Measurement Quality, Kristen M. Olson, Jolene Smyth
The Effect Of Emphasis In Telephone Survey Questions On Survey Measurement Quality, Kristen M. Olson, Jolene Smyth
Department of Sociology: Faculty Publications
Questionnaire design texts commonly recommend emphasizing important words, including capitalization or underlining, to promote their processing by the respondent. In self-administered surveys, respondents can see the emphasis, but in an interviewer-administered survey, emphasis has to be communicated to respondents through audible signals. We report the results of experiments in two US telephone surveys in which telephone survey questions were presented to interviewers either with or without emphasis. We examine whether emphasis changes substantive answers to survey questions, whether interviewers actually engage in verbal emphasis behaviors, and whether emphasis changes the interviewer- respondent interaction. We find surprisingly little effect of the …
The Effect Of Question Characteristics On Question Reading Behaviors In Telephone Surveys, Kristen M. Olson, Jolene Smyth, Antje Kirchner
The Effect Of Question Characteristics On Question Reading Behaviors In Telephone Surveys, Kristen M. Olson, Jolene Smyth, Antje Kirchner
Department of Sociology: Faculty Publications
Asking questions fluently, exactly as worded, and at a reasonable pace is a fundamental part of a survey interviewer’s role. Doing so allows the question to be asked as intended by the researcher and may decrease the risk of measurement error and contribute to rapport. Despite the central importance placed on reading questions exactly as worded, interviewers commonly misread questions, and it is not always clear why. Thus, understanding the risk of measurement error requires understanding how different interviewers, respondents, and question features may trigger question reading problems. In this article, we evaluate the effects of question features on question …
Transitions From Telephone Surveys To Self-Administered And Mixed-Mode Surveys: Aapor Task Force Report, Kristen M. Olson, Jolene Smyth, Rachel Horwitz, Scott Keeter, Virginia Lesser, Stephanie Marken, Nancy A. Mathiowetz, Jaki S. Mccarthy, Eileen O'Brien, Jean D. Opsomer, Darby Steiger, David Sterrett, Jennifer Su, Z. Tuba Suzer-Gurtekin, Chintan Turakhia, James Wagner
Transitions From Telephone Surveys To Self-Administered And Mixed-Mode Surveys: Aapor Task Force Report, Kristen M. Olson, Jolene Smyth, Rachel Horwitz, Scott Keeter, Virginia Lesser, Stephanie Marken, Nancy A. Mathiowetz, Jaki S. Mccarthy, Eileen O'Brien, Jean D. Opsomer, Darby Steiger, David Sterrett, Jennifer Su, Z. Tuba Suzer-Gurtekin, Chintan Turakhia, James Wagner
Department of Sociology: Faculty Publications
Telephone surveys have been a ubiquitous method of collecting survey data, but the environment for telephone surveys is changing. Many surveys are transitioning from telephone to self-administration or combinations of modes for both recruitment and survey administration. Survey organizations are conducting these transitions from telephone to mixed modes with only limited guidance from existing empirical literature and best practices. This article summarizes findings by an AAPOR Task Force on how these transitions have occurred for surveys and research organizations in general. We find that transitions from a telephone to a selfadministered or mixed-mode survey are motivated by a desire to …