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Sociology

Virginia Commonwealth University

2020

Racism

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From The Margins To The Center: Legitimation Strategies From An Alt-Right Case Study, Lauren C. Garcia Jan 2020

From The Margins To The Center: Legitimation Strategies From An Alt-Right Case Study, Lauren C. Garcia

Theses and Dissertations

Despite a growing interest in understanding Donald Trump’s election in 2016 as part of the historical trajectory of white racial identity politics, we do not know much about how ideas deemed “radical right” become mainstreamed. My study builds on extant research that implicates the emergence of the think tank industry by viewing one such right wing think tank as a racialized organization. My analysis focuses on the organizational strategies of the National Policy Institute (NPI). Google searches for NPI spiked in 2016 with their vocal support of Trump and visible organizing in D.C. Using Williams’ (2018) theoretical framework of organizational …


It’S Funny Because It’S True: The Transmission Of Explicit And Implicit Racism In Internet Memes, Tabitha Fairchild Jan 2020

It’S Funny Because It’S True: The Transmission Of Explicit And Implicit Racism In Internet Memes, Tabitha Fairchild

Theses and Dissertations

Video games are traditionally seen as the domain of heteronormative white males. The purpose of this study is to explore how racism is transmitted and reproduced within digital communities, and how humor is being used to frame racist discourse in virtual spaces. Digitally, internet memes are widely used rhetorical vehicles, reaching large and broad audiences. The roles these artifacts play in the reproduction and transmission of racist ideology is often obfuscated by the perception that internet memes are "just jokes." This study analyzes internet memes collected from 16 months of communication between members of Discord servers that self-identify as communities …