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[Review Of] Marilyn Halter, Shopping For Identity: The Marketing Of Ethnicity, Sarah Shillinger

Ethnic Studies Review

Marilyn Halter has written an informative book on the interaction between the marketplace and ethnic identity in the United States. Her book fills an important gap in ethnic studies literature. While research abounds on the role the marketplace has played in the Americanization of immigrants, few scholars have researched its role in the maintenance of ethnic identity.