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Effects Of Social Cues On Biosecurity Compliance In Livestock Facilities: Evidence From Experimental Simulations, Luke Trinity, Scott C. Merrill, Eric M. Clark, Christopher J. Koliba, Asim Zia, Gabriela Bucini, Julia M. Smith
Effects Of Social Cues On Biosecurity Compliance In Livestock Facilities: Evidence From Experimental Simulations, Luke Trinity, Scott C. Merrill, Eric M. Clark, Christopher J. Koliba, Asim Zia, Gabriela Bucini, Julia M. Smith
College of Agriculture and Life Sciences Faculty Publications
Disease outbreaks in U.S. animal livestock industries have economic impacts measured in hundreds of millions of dollars per year. Biosecurity, or procedures intended to protect animals against disease, is known to be effective at reducing infection risk at facilities. Yet, to the detriment of animal health, humans do not always follow biosecurity protocols. Human behavioral factors have been shown to influence willingness to follow biosecurity protocols. Here we show how social cues may affect cooperation with a biosecurity practice. Participants were immersed in a simulated swine production facility through a graphical user interface and prompted to make a decision that …
Agricultural Biosecurity: Reducing Risks And Impacts Of Livestock Diseases, Stephen Posner, Scott Merrill, Julie Smith
Agricultural Biosecurity: Reducing Risks And Impacts Of Livestock Diseases, Stephen Posner, Scott Merrill, Julie Smith
Reports and Policy Briefs
Gund Fellows co-developed timely, innovative research to reduce the risk of animal diseases like coronaviruses spreading among farms. This policy brief helped to inform decision makers at the US Department of Agriculture Foreign Agricultural Service, Department of State Biosecurity Engagement Program, and private sector stakeholders.