Digital Commons Network^™

Digitods, Statistical Machine Learning Algorithms, And Internet Cognition: Sociocultural Learning Through Familial Modeling And Mediated Exchanges, Sina Foley

UNLV Theses, Dissertations, Professional Papers, and Capstones

With ever-advancing technology and the ubiquity of smart devices, younger generations of children are growing up with access to smart mobile technology from birth. These digitally acculturated children ages 0-5, or digitods, are learning to make sense of the world in large part through sociocultural exchanges in the home. As these digital natives are habituated to mobile media, prevalent and accessible, they are also opened to data-mining and target-marketing as their online engagement signals algorithmic function. This study adds to our understanding of how digitods may be susceptible to algorithmic culture and strategic digital marketing, as familial modeling and mediated …