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Sociology

University of Nebraska at Omaha

Public Administration Faculty Publications

2013

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Gastrophilanthropy: Utopian Aspiration And Aspirational Consumption As Political Retreat, Patricia Mooney Nickel, Angela M. Eikenberry Jan 2013

Gastrophilanthropy: Utopian Aspiration And Aspirational Consumption As Political Retreat, Patricia Mooney Nickel, Angela M. Eikenberry

Public Administration Faculty Publications

In this paper we inquire into the practice of gastrophilanthropy—the individualized consumption of food products under the aegis of philanthropic action. In particular, we examine the case of the philanthropic cupcake. By positioning gastrophilanthropy within the complex of consumption and social relations of power we attempt to shed light on why it has become so well accepted in society today and how the impulse to consume and the impulse to be philanthropic relate to each other and to the contemporary political moment. We question the transformative impact of gastrophilanthropy on those who practice it and on those for whom it …