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Revising The Kogan Scale: A Test Of Local Television News Producers' Attitudes Toward Older Adults, Michael L. Hilt, Jeremy Harris Lipschultz
Revising The Kogan Scale: A Test Of Local Television News Producers' Attitudes Toward Older Adults, Michael L. Hilt, Jeremy Harris Lipschultz
Communication Faculty Publications
The Kogan Attitudes Toward Old People Scale (1961) was revised and used to measure local television news producer attitudes toward elderly people. The importance of local television news in the lives of older people makes the study of producers’ attitudes relevant. A national mail survey of producers found that, whereas there were few older news producers, as a group they had positive attitudes toward older people. The study successfully reduced the Kogan scale from 34 to 22 items without altering the overall response pattern.
Broadcast News And Elderly People: Attitudes Of Local Television Managers, Michael L. Hilt, Jeremy Harris Lipschultz
Broadcast News And Elderly People: Attitudes Of Local Television Managers, Michael L. Hilt, Jeremy Harris Lipschultz
Communication Faculty Publications
The Kogan Attitudes Toward Old People Scale was used to measure local television manager attitudes toward elderly people. Census projections have shown that the elderly population will increase dramatically in the next century. The importance of local television news in the lives of the elderly makes the study of two groups of television managers - general managers and news directors 0 found that younger news directors have a more positive attitude toward older people, while the older general managers had a less positive attitude.