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Revising The Kogan Scale: A Test Of Local Television News Producers' Attitudes Toward Older Adults, Michael L. Hilt, Jeremy Harris Lipschultz

Communication Faculty Publications

The Kogan Attitudes Toward Old People Scale (1961) was revised and used to measure local television news producer attitudes toward elderly people. The importance of local television news in the lives of older people makes the study of producers’ attitudes relevant. A national mail survey of producers found that, whereas there were few older news producers, as a group they had positive attitudes toward older people. The study successfully reduced the Kogan scale from 34 to 22 items without altering the overall response pattern.