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An Examination Of Sms-Related Nonresponse Bias, Matthew Hastings
An Examination Of Sms-Related Nonresponse Bias, Matthew Hastings
Survey Research and Methodology (SRAM) Program: Dissertations and Theses
With the proliferation of mobile information and communications technologies, researchers face new opportunities for data collection and challenges to data quality. Short message service (SMS) or “text messaging” is a flexible mobile data service that can be incorporated into survey designs in a variety of ways. Given the many uses of SMS, I provide a framework for the use of SMS in the survey process which outlines the temporal location of three types of SMS-related nonresponse: SMS nonconsent, SMS nondelivery, and SMS noncooperation.
To better understand when SMS-related nonresponse might pose a risk of producing bias in survey estimates, I …
The Impact Of Working Memory On Response Order Effects And Question Order Effects In Telephone And Web Surveys, Beth Cochran
The Impact Of Working Memory On Response Order Effects And Question Order Effects In Telephone And Web Surveys, Beth Cochran
Survey Research and Methodology (SRAM) Program: Dissertations and Theses
It has been theorized that working memory plays a role in survey methodology contributing to response order and question order effects; however, there is little empirical evidence linking working memory and survey context effects. This dissertation examines whether respondents’ working memory influences response order and question order effects through incorporating working memory measures into the survey questionnaire. The subjects were randomly assigned to complete the survey via telephone or web, and respondents completed a series of working memory measures and attitudinal questions.
It was hypothesized that as working memory capacity improved there would be a decrease in the likelihood of …