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The Effects Of New Media On Alumni Engagement Among Millennials: A Case Study Of The University Of Kentucky College Of Health Sciences Alumni, Allison M. Horseman
The Effects Of New Media On Alumni Engagement Among Millennials: A Case Study Of The University Of Kentucky College Of Health Sciences Alumni, Allison M. Horseman
University of Kentucky Master's Theses
This thesis explores the effects of new media, specifically the Internet and the popular social networking site Facebook, on alumni engagement among Millennials in the University of Kentucky College of Health Sciences. Millennials are defined as those born in or after 1982. Alumni engagement is defined as part of the larger social science term of social capital and is defined here as consisting of volunteerism and financial giving. To explore this topic, a survey was constructed and sent electronically to all Millennial alumni from the UK College of Health Sciences. Data reveal Millennial alumni from the College of Health Sciences …