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When Do We Stop Caring About The Brands That Define Us?, Nathan Holic

UCF Forum

During the decade leading up to the birth of my son, I averaged 44 ounces of Diet Coke every single day, an amount equal to the volume of the original 7-Eleven Super Big Gulp cup. Forty-four ounces a day, though some days I went with BP or Mobil, anywhere with a soda fountain. Forty-four ounces a day, and that includes those days when I visited restaurants where only Pepsi was served, and sick days when I couldn’t leave bed or even swallow. In fact, when factoring in the number of “free-fills” scored at various eateries, 44 ounces is probably low-balling …