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Whistle Past The Church No More, Tony Kiely
Whistle Past The Church No More, Perceptions On Added Value To Industrial Tourism In Dublin's Liberties, Tony Kiely
Whistle Past The Church No More, Perceptions On Added Value To Industrial Tourism In Dublin's Liberties, Tony Kiely
Conference papers
Situated in the Liberties area of Dublin, and within a short walk of Trinity College, the Guinness Storehouse serves as an iconic key attractor for up to one million visitors annually. The success of this visitor attraction can be directly attributed to a “brand immersion” strategy, which emotionally links the visitor with the brand through cultural identification alignment. Yet many tourists, in accessing Ireland’s premier tourist attraction, often pass within the shadows of a cluster of lesser known, but nonetheless significant church heritage sites. While acknowledging that at the extreme ends of an experience continuum “brand visitation” and “church visitation” …