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Producers’ Transition To Alternative Food Practices In Rural China: Social Mobilization And Cultural Reconstruction In The Formation Of Alternative Economies, Qian Forrest Zhang

Research Collection School of Social Sciences

The shift from the conventional agri-food system to alternative practices is a challenging transition for agricultural producers, yet surprisingly under-studied. Little research has examined the social and cultural processes in rural communities that mobilize producers and construct and sustain producer-driven alternative food networks (AFNs). For AFNs to go beyond just offering “alternative foods” or “alternative networks” and to be constructed as “alternative economies”, this transformation in the producer community is indispensable. This paper presents a case study of a rural cooperative in Shanxi, China. The discontent with both productivist agriculture and the social decay in communities motivated a group of …