Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 3 of 3

Full-Text Articles in Entire DC Network

Caring And Gender (Book Review), Linda Treiber Jun 2000

Caring And Gender (Book Review), Linda Treiber

Linda A. Treiber

Review of the book "Caring and Gender," by Francesca M. Cancian and Stacey M. Oliker.


Race, Gender, And Status: A Content Analysis Of Print Advertisements In Four Popular Magazines, Melvin E. Thomas, Linda A. Treiber Jun 2000

Race, Gender, And Status: A Content Analysis Of Print Advertisements In Four Popular Magazines, Melvin E. Thomas, Linda A. Treiber

Linda A. Treiber

In this article, we consider the continuation of race gender stereotypes in advertising images by way of the product's suggestive messages, specifically, connotations of higher or lower social status and promises of intangible social rewards (e.g., friendship, appearance, romance). We examined 1, 709 advertisements in magazines whose primary reading audiences differ by race and/or gender: Life, Cosmopolitan, Ebony, and Essence (1988-1990). For the analysis, we created and then compared three dimensions of status (affluent, trendy, and everyday) and five product promises (celebrity identification, sex romance, appearance, marriage family, and good times) as they are modeled by and presented to male, …


Community Health Nurses Bring Health Care To The People, Linda Treiber May 2000

Community Health Nurses Bring Health Care To The People, Linda Treiber

Linda A. Treiber

No abstract provided.