Gone With The Wind: The Evolving Influence Of Social Movements And Counter Movements On Entrepreneurial Activity In The U.S. Wind Industry, Chad Carlos, Wesley Sine, Brandon Lee, Heather Haveman
Dec 2017
Gone With The Wind: The Evolving Influence Of Social Movements And Counter Movements On Entrepreneurial Activity In The U.S. Wind Industry, Chad Carlos, Wesley Sine, Brandon Lee, Heather Haveman
Brandon Lee
Social movements can disrupt existing industries and inspire the emergence of new markets by drawing attention to problems with the status quo and promoting alternatives. We examine how the influence of social movements on entrepreneurial activity evolves as the markets they foster mature. Theoretically, we argue that the success of social movements in furthering market expansion leads to three related outcomes. First, the movement-encouraged development of market infrastructure reduces the need for continued social movement support. Second, social movements’ efforts on behalf of new markets increase the importance of resource availability for market entry. Third, market growth motivates countermovements that …
Collective Action And Market Formation: An Integrative Framework, Brandon Lee, Jeroen Struben, Christopher B. Bingham
Dec 2017
Collective Action And Market Formation: An Integrative Framework, Brandon Lee, Jeroen Struben, Christopher B. Bingham
Brandon Lee
While extant research places collective action at the heart of market formation, it provides little understanding about when and to what extent collective action is important. In this paper, we develop a novel theoretical framework detailing what collective action problems and solutions arise in market formation and under what conditions. Our framework centers on the development of market infrastructure with three key factors that influence the nature and extent of collective action problems: perceived returns to contributions, excludability, and contribution substitutability. We apply our framework to diverse market formation contexts and derive a fresh set of attendant propositions. Finally, we …
Market Mediators And The Tradeoffs Of Legitimacy-Seeking Behaviors In A Nascent Category, Brandon Lee, Shon Hiatt, Michael Lounsbury
Dec 2016
Market Mediators And The Tradeoffs Of Legitimacy-Seeking Behaviors In A Nascent Category, Brandon Lee, Shon Hiatt, Michael Lounsbury
Brandon Lee
Although existing research has demonstrated the importance of attaining legitimacy for new market categories, few scholars have considered the tradeoffs associated with such actions. Using the U.S. organic food product category as a context, we explore how one standards-based certification organization—the California Certified Organic Farmers (CCOF)—sought to balance efforts to legitimate a nascent market category with retaining a shared, distinctive identity among its members. Our findings suggest that legitimacy-seeking behaviors undertaken by the standards organization diluted the initial collective identity and founding ethos of its membership. However, by shifting the meaning of organic from the producer to the product, CCOF …
The Infrastructure Of Collective Action And Policy Content Diffusion In The Organic Food Industry, Brandon Lee
Dec 2008
The Infrastructure Of Collective Action And Policy Content Diffusion In The Organic Food Industry, Brandon Lee
Brandon Lee
Little is known about the relationship between industry self-regulation organizations and the diffusion of policy content. Using the organic food industry as a context, this study examines the relationship between local and federated standards-based certification organizations and specific changes in U.S. state laws. The study’s findings indicate that local structures correspond to greater legal innovation and elaboration, but less variation. Conversely, federated structures correspond to less legal innovation and elaboration, and greater content variation. These findings both challenge extant theories regarding organizational capacities of local and federated organizations and extend contemporary conceptions of diffusion.
