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“It’S Not Easy Being Green”: Predictors Of Pro-Environmental Behaviors Among College Students, Morgan Laner

Honors Program Theses

This study looks at the different predictors of the pro-environmental behaviors of undergraduate college students at a small, urban, private liberal arts college in Florida. A total of 437 students reported their environmental attitudes, subjective norms, intentions, perceived behavioral control, and pro-environmental behaviors. Results shows that the sample population replicates the relationships of the theory of planned behavior framework. Attitudes were the strongest predictors of intentions, which in turn had a positive, moderately strong relationship with pro-environmental behavior. Men were found to have higher means for intentions and attitudes than women. Understanding the perceptions and behaviors of students can help …