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Sociology

Portland State University

PSU McNair Scholars Online Journal

2020

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White ‘Alliahs:’ The Creation & Perpetuation Of The ‘Wise Indian’ Trope, Jessica Mehta Jun 2020

White ‘Alliahs:’ The Creation & Perpetuation Of The ‘Wise Indian’ Trope, Jessica Mehta

PSU McNair Scholars Online Journal

Search engine optimization (SEO) and search engine auto-fill features allows us to see how people search online, and the words they use, in real-time. Anonymous querying equates to anonymity, and by nature when we input key words or key phrases in search engines like Google we use succinct, brief, and to-the-point queries. What does this mean for how we search for Native American or “Indian” results? A 2019 SEO and keyword/phrase analysis revealed that the notorious “wise Indian trope” (similar to the “magical negro” trope) is still very prevalent today, particularly when comparing the keyword “wise” paired with non-Native races. …