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The Birth Of A Fempreneur: A Neoliberal Guide To Going Viral And Making Millions, Liana S. Forsyth Sep 2022

The Birth Of A Fempreneur: A Neoliberal Guide To Going Viral And Making Millions, Liana S. Forsyth

Undergraduate Student Research Internships Conference

Social media has created a new way of feminist activism in the world, including a rapid rise in 'fempreneurs' feminist entrepreneurs. With many fempreneurs turning to social media apps such as Tik Tok and Instagram as a platform to post their activism, and turn it into a profitable career for personal financial gains.

I analyzed a popular Tik Tok influencer who is famous for being a feminist advocate on the platform calling out men, and analyze her posts in order to observe the types of feminism that goes viral on social media. Overall, it is evident from my research that …


# Activism: Feminist Activism In A Digital World, Liana S. Forsyth Ba, Katie Chovanec Bsc, Elizabeth Lewis Ba, Christine Taylhardat Ba, Chesta Yadav Ba, Xynyi Yang Ba Aug 2022

# Activism: Feminist Activism In A Digital World, Liana S. Forsyth Ba, Katie Chovanec Bsc, Elizabeth Lewis Ba, Christine Taylhardat Ba, Chesta Yadav Ba, Xynyi Yang Ba

Undergraduate Student Research Internships Conference

Feminist campaigns such as #MeToo, #BeenRapedNeverReported, and #YesAllWomen represent only a fraction of the numerous digital campaigns that feminists have created to challenge rape culture and to call out other forms of oppression, provide public and easily accessible spaces that can contribute to learning about, challenging, and dismantling misogyny and rape culture. Digital technologies and social media platforms have had a significant influence on feminists’ ability to organize and advocate across various platforms while simultaneously reaching a large audience to fight against misogyny, patriarchy, and sexism.

However, there are significant gaps in this research such as the challenges that correspond …