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Full-Text Articles in Entire DC Network
“Learning To Ask The Deeper Questions Behind The Image That Most People Don’T See:” Teaching Critical Visual Literacy To History Teacher Candidates Through Interdisciplinary Collaboration, Heather Koopmans, Richard Hughes
“Learning To Ask The Deeper Questions Behind The Image That Most People Don’T See:” Teaching Critical Visual Literacy To History Teacher Candidates Through Interdisciplinary Collaboration, Heather Koopmans, Richard Hughes
The Councilor: A National Journal of the Social Studies
Despite the ubiquitous role of images in teaching history, few teachers have formal training in how to help students critically read photographs, paintings, and other images. The essay centers on research on how Critical Visual Literacy, which focuses on how images reflect complex issues of power in society, can assist emerging teachers in helping students think historically and better engage visual evidence associated with curriculum mandates to broaden historical narratives
Youth Participation In Kediri, Indonesia: An Urban Communication Perspective, Nissa C. Adinia, Budi Guntoro, Roso Witjaksono
Youth Participation In Kediri, Indonesia: An Urban Communication Perspective, Nissa C. Adinia, Budi Guntoro, Roso Witjaksono
JURNAL KOMUNIKASI INDONESIA
This article examines how young people in a mid-sized Indonesian city participate in producing the meaning of urban space, and how far a participatory communication intervention succeeds in opening dialogue with city stakeholders. Urban communication scholarship has developed primarily around metropolitan cities in the Global North, while participatory communication research often assumes that facilitated dialogue leads to empowerment. This article addresses both gaps through a Photovoice study conducted in Kediri, East Java, involving 37 young people from three social typologies: pelajar (students), santri (Islamic boarding school-affiliated youth), and pekerja/wirausaha (young workers and entrepreneurs). Drawing on Lefebvre’s spatial triad and Couldry’s …
Political Communication Strategy In The Victory Of Newcomer Candidates In The 2024 Election, Subhan Agung, Riska Sarofah, Alex Abdu Chalik, Rino Sundawa Putra, Akhmad Satori
Political Communication Strategy In The Victory Of Newcomer Candidates In The 2024 Election, Subhan Agung, Riska Sarofah, Alex Abdu Chalik, Rino Sundawa Putra, Akhmad Satori
Jurnal Wacana Politik
This study examines the political communication models behind the success of "newcomer" candidates from Partai Gerakan Indonesia Raya (Gerindra) and Partai Demokrasi Indonesia-Perjuangan (PDI-P) in the 2024 legislative election in Tasikmalaya Regency. The research addresses a gap in existing literature which tends to analyze political marketing, digital campaigns, candidate image, or incumbent efforts in isolation by highlighting how newcomers integrate various assets such as credibility, emotional connection, and rational approaches. It also offers findings that diverge from previous studies focused on campaign team strength, mass-oriented strategies, and economic capital (money politics); instead, it emphasizes the power of personal communication through …
Roblox-Related Protest And Political Opposition In Indonesia: Game-Native Repertoires And Discursive Resistance, Ruth Stany Melisa
Roblox-Related Protest And Political Opposition In Indonesia: Game-Native Repertoires And Discursive Resistance, Ruth Stany Melisa
JURNAL KOMUNIKASI INDONESIA
Digital games increasingly intersect with political communication as environments in which political grievances are reformulated through gaming cultures and vernaculars. This study examines Roblox-related protests associated with the Indonesia Gelap movement and the controversy surrounding the Indonesian Armed Forces Law (UU TNI) in March 2025. It asks how political opposition is constructed through game-native and symbolic repertoires and how these discourses invoke socially shared representations and relate to political power. Using a qualitative design, the study analyses six selected digital artefacts retrieved from X and TikTok. Visual and textual material constitute the primary data, while captured comments are …
Semiotic Breakdown In Disaster Evacuation Signage For International Tourists, Mario Christopher Fimbrez
Semiotic Breakdown In Disaster Evacuation Signage For International Tourists, Mario Christopher Fimbrez
Masters Theses
Japan’s disaster evacuation signage systems are highly standardized and widely regarded as effective for the domestic population, who operate within a shared cultural framework shaped by years of earthquake drills, formal disaster education, and a common visual vocabulary for risk and evacuation. In coastal cities like Kamakura, however, the audience composition has changed significantly, with millions of international visitors now navigating these spaces each year without the disaster literacy or cultural familiarity that the existing signage was designed to assume. When those shared assumptions about urgency, symbolism, and environmental threat are absent, the communicative force of the system can be …
Analysis Of Tiktok Content Marketing Strategy In Building Brand Awarness For Sana Tour Trekking Tour, Sechan Shamic
Analysis Of Tiktok Content Marketing Strategy In Building Brand Awarness For Sana Tour Trekking Tour, Sechan Shamic
Journal of Indonesian Tourism and Policy Studies
The paradigm shift in tourist behavior post-COVID-19 has altered market preferences from mass tourism toward a more personalized and quality-oriented special interest tourism, such as outdoor trekking. This phenomenon compels micro-enterprises like Sana Tour to transition their marketing strategies into the digital ecosystem to build brand awareness. This study aims to analyze the organic content packaging formulas on the @sanatourtrekkingbogor TikTok account, map the customer journey path using the 5A Customer Journey framework, and identify the supporting and inhibiting factors of content effectiveness. The research approach employed is qualitative descriptive utilizing Robert Kozinets' Netnography model. Data were gathered through in-depth …
From Visual Forms To Character Values: A Conceptual Model Of Visual Meaning-Making For Character Education, Muhammad Gufran, Irsan Kadir, Lukman Ismail, Meisar Ashari
From Visual Forms To Character Values: A Conceptual Model Of Visual Meaning-Making For Character Education, Muhammad Gufran, Irsan Kadir, Lukman Ismail, Meisar Ashari
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
Illustrated children's storybooks play a significant role in character education by communicating moral messages through visual narratives. Although previous studies have examined visual literacy, multimodal storytelling, and character education, limited attention has been devoted to explaining how visual forms construct visual meanings that support moral interpretation and represent character values within an integrated framework. Addressing this gap, this study investigates how visual forms in the Indonesian children's storybook Aku Bisa Lebih Baik construct visual meanings, inform moral interpretation, and represent character values. A qualitative visual content analysis was conducted on seven purposively selected illustrations using Wong's (1993) Visual Form Theory …
A Visual Analysis Of The Color Variety In Pekalongan Hand-Drawn Batik From 1910 To 2015, Christophera Ratnasari Lucius, Yanuar Ramadhan, Ahmad Fuad
A Visual Analysis Of The Color Variety In Pekalongan Hand-Drawn Batik From 1910 To 2015, Christophera Ratnasari Lucius, Yanuar Ramadhan, Ahmad Fuad
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
UNESCO has recognized Indonesian Batik's variety of designs and colors as an intangible cultural asset. Pekalongan batik, which is categorized as batik pesisir and is distinguished by its varied and expressive color combination, is one prominent example. Cultural acculturation influenced by China, Japan, India, and the Netherlands has created its visual identity. In order to create a culture-based color reference, this study will map the color variations of sixty hand-drawn Pekalongan batik pieces created between 1910 and 2015. Contemporary batik from current workshops and museum collections are among the research subjects. Digital photography was used for visual documentation, and Adobe …
Visual Aesthetic Structure In East Java Temple Reliefs: A Study Of Line, Plane, Proportion, And Rhythm, Marina Wardaya
Visual Aesthetic Structure In East Java Temple Reliefs: A Study Of Line, Plane, Proportion, And Rhythm, Marina Wardaya
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
The temple reliefs of East Java constitute one of the main categories of the material tradition that reflects not only the aesthetic taste of Javanese culture, but also its spiritual viewpoint and the socio-cultural milieu that characterized early Javanese society. In addition to being abstract visual texts, these reliefs also embody and represent cultural identity and values. The proposed research will analyze the visual structure of temple reliefs using a visual language (Bahasa Rupa) approach and visual design theory by examining the four principal visual components (line, plane, proportion, and visual rhythm) that together form the formal structure of these …
Early Childhood Access To Language Acquisition Services In Arizona, Kendra Benedict, Wendy Steuerwald, Najwa Ghattas, Cheryl Johnson
Early Childhood Access To Language Acquisition Services In Arizona, Kendra Benedict, Wendy Steuerwald, Najwa Ghattas, Cheryl Johnson
Journal of Early Hearing Detection and Intervention
This investigation reviewed existing services and gaps for young children who are deaf or hard of hearing (DHH) in Arizona and explored community-based approaches to improve access to language development resources. The study was conducted in two phases, each focusing on different approaches for language acquisition based on surveys of parents and providers. Phase I, completed in 2024, addressed listening and spoken language (LSL) as a methodology for language acquisition while Phase II, completed in 2025, focused on the use of American Sign Language (ASL). Findings from Phase I surveys found that 63% of parents reported using LSL as the …
Unmaking Crane Hall: Institutional Change And The Politics Of Exhibit Closures At The Denver Museum Of Nature And Science, Abigail Genene Duff
Unmaking Crane Hall: Institutional Change And The Politics Of Exhibit Closures At The Denver Museum Of Nature And Science, Abigail Genene Duff
Electronic Theses and Dissertations
This thesis examines the June 2023 closure of the North American Indian Cultures Hall (NAICH) at the Denver Museum of Nature and Science (DMNS) as a critical moment of institutional transformation. Through a case study approach grounded in archival research, interviews, surveys, and discourse analysis of social media posts and public commentary, this project investigates how exhibit closures reflect shifting dynamics of curatorial authority, Indigenous representation, and settler colonial structures. Guided by theoretical frameworks of settler colonial theory, desire-based research, institutional critique, and museum anthropology, this study explores how internal museum politics, community opinion, and public narratives reshape accountability and …
“Now Serving… Not Quite Yet”: Improving Waiting Room Experience Through Consistent Communication In The Emergency Department, Juan Carlos Serrato
“Now Serving… Not Quite Yet”: Improving Waiting Room Experience Through Consistent Communication In The Emergency Department, Juan Carlos Serrato
Master's Projects and Capstones
Context: The quality improvement project was implemented in the front-end microsystem of a 36-bed emergency department (ED) in a non-profit, Magnet-designated California hospital. Problem: Communication with non-roomed patients at Hospital X was inconsistent, contributing to dissatisfaction. In June 2026, Press Ganey reported that 61.4% of patients felt they were informed about delays. Baseline observation identified gaps in staff explanations of estimated wait times, next steps in care, and opportunities to ask questions. Intervention: A 30-day pilot provided staff education on the AIDET communication framework through formal in-service education and daily huddles. Patient-facing materials explained the ED process …
Plan Of Day | Plan Of Stay: How Inter-Disciplinary Communication Improved Patient Experience And Hospital Throughput, Theresa Jean Dionne, Felicia Hurst, Danna Qunibi, Lauren Lazar, Sydney Mccurdy, Ashlyn Coenraad, Brittney Ward, Whitney Black, Ashley Nelson, Judd Salem, Luisa Restrepo
Plan Of Day | Plan Of Stay: How Inter-Disciplinary Communication Improved Patient Experience And Hospital Throughput, Theresa Jean Dionne, Felicia Hurst, Danna Qunibi, Lauren Lazar, Sydney Mccurdy, Ashlyn Coenraad, Brittney Ward, Whitney Black, Ashley Nelson, Judd Salem, Luisa Restrepo
Patient Experience Journal
Background: Effective communication among healthcare team members is critical for delivering high-quality, patient- and family-centered care while optimizing hospital operations. This case study examines the implementation of a structured ``Plan of Day | Plan of Stay'' model, leveraging bedside whiteboards to enhance inter-disciplinary communication in a pediatric hospital setting. By providing a clear, visual summary of daily care plans, care team members, and discharge goals, whiteboards foster transparency, empower patients and families, and facilitate coordinated clinical decision-making. Purpose: This quality improvement initiative evaluated the implementation of a standardized Plan of Day | Plan of Stay communication model on a pediatric …
A Brand With A Brand: Constructing Lived-In Identity In Kylie Cosmetics And Khy, Nicole Obiukwu
A Brand With A Brand: Constructing Lived-In Identity In Kylie Cosmetics And Khy, Nicole Obiukwu
Communications and Digital Media Theses
Celebrity-owned brands benefit from the visibility and recognition of their founders, but celebrity ownership alone does not necessarily establish authenticity. This study examines how celebrity-owned brands communicate authenticity through a comparative case study of Kylie Jenner’s Kylie Cosmetics and KHY. Using directed content analysis, 75 Instagram posts from Kylie Cosmetics, KHY, and Jenner’s personal account were analyzed alongside relevant contextual materials. The analysis focused on four dimensions identified through existing literature: Consistency of Self, Evidence of Use, Environmental Alignment, and Evolution Over Time. Findings showed that Kylie Cosmetics demonstrated greater accumulated continuity with Jenner’s established public identity, drawing on shared …
Kindergarten Teachers’ Perceptions, Experiences, And Challenges Using Visual Supports For Children With Autism, Jasmine M. Mcnair
Kindergarten Teachers’ Perceptions, Experiences, And Challenges Using Visual Supports For Children With Autism, Jasmine M. Mcnair
Electronic Theses and Dissertations
This qualitative case study examined kindergarten teachers’ perceptions, experiences, and challenges related to the use of visual supports for students with autism spectrum disorder in East Texas. Grounded in cognitive load theory, the study explored whether visual supports enhance learning outcomes by reducing cognitive overload. Four research questions addressed teachers’ perceptions of effectiveness, implementation challenges, the influence of teacher attitudes, and differences based on teaching experience. The researcher collected data through semistructured interviews with 10 kindergarten inclusion teachers and supplemented by classroom observations. Thematic analysis revealed five primary themes: emotional impact and student growth, visual supports as essential instructional tools, …
Full Issue: The International Undergraduate Journal Of Health Sciences, Volume 6, Issue 1, July 2026
Full Issue: The International Undergraduate Journal Of Health Sciences, Volume 6, Issue 1, July 2026
International Undergraduate Journal of Health Sciences
Full Issue: The International Undergraduate Journal of Health Sciences, Volume 6, Issue 1, July 2026.
Contested Borders And National Identity In Southeast Asia: An Analysis Of Thailand– Cambodia Dispute Through Nontawat Numbenchapol’S Documentary Film, Boundary, Mirwan Andan
International Review of Humanities Studies
Southeast Asia remains a region marked by numerous interstate border disputes. Among these, the Thailand–Cambodia border dispute surrounding the Preah Vihear Temple, located between Sisaket Province in Thailand and Preah Vihear Province in Cambodia, represents one of the conflicts with the greatest potential to affect regional stability and harmony in the region. This dispute extends beyond questions of territorial sovereignty, encompassing the construction of national identity, historical memory, and the domestic political dynamics of both countries. This article examines the representation of nationalism in Boundary (2013), a documentary film directed by Thai independent filmmaker Nontawat Numbenchapol. Drawing on perspectives interdisciplinary …
Criteria For Determining The Level Of Media Literacy Development Of Students In The Summative Assessment System, Bakhtiyor Kadirov, Dilnoza Kadirova, Rashid Omanov, Anvar Allamurodov, Asqar Kholturayev
Criteria For Determining The Level Of Media Literacy Development Of Students In The Summative Assessment System, Bakhtiyor Kadirov, Dilnoza Kadirova, Rashid Omanov, Anvar Allamurodov, Asqar Kholturayev
Journal of Media Literacy Education Pre-Prints
The integration of digital technologies into education necessitates how students’ media literacy is developed and assessed. High school students require skills in critical thinking, digital content evaluation, and the identification of manipulative information.This study examines the effectiveness of summative assessment in measuring media literacy skills and explores the impact of an artificial intelligence-based digital platform enriched with augmented and virtual reality modules. An empirical design was employed involving 120 students from five schools assigned to control and experimental groups. The experimental group engaged with AI-supported media literacy platform over a ten-week period. Data were collected through pre- , post-tests, summative …
How To Incorporate Media Literacy Into General Education Curricula, Dennis O. Frohlich, David Magolis
How To Incorporate Media Literacy Into General Education Curricula, Dennis O. Frohlich, David Magolis
Journal of Media Literacy Education
Media literacy scholars have long championed the inclusion of media literacy courses in all levels of education, from K-12 to collegiate levels. Universities’ general education curricula are one possible site for inclusion of a media literacy course. However, with each discipline vying for a spot in a university’s general education system, a course in media literacy can easily be overlooked or excluded. In this paper, we detail our efforts to successfully incorporate several media literacy courses into our university’s general education curriculum. This is a process we went through twice under two different general education systems. This paper will detail …
Stakeholder Perceptions Of Artificial Intelligence In The Indonesian Film Industry, Louisa Christine Hartanto, Patrisia Amanda Pascarina, Cosmas Gatot Haryono
Stakeholder Perceptions Of Artificial Intelligence In The Indonesian Film Industry, Louisa Christine Hartanto, Patrisia Amanda Pascarina, Cosmas Gatot Haryono
JURNAL KOMUNIKASI INDONESIA
This study explores how stakeholders in the Indonesian film industry perceive the emergence and use of artificial intelligence (AI). Framed by Roger's Diffusion of Innovation theory, this study explores how artificial intelligence (AI) is positioned as an emergent technological innovation, spreading via communication channels across the film industry's social ecosystem. This approach illuminates how distinct categories of adopters collectively construct the meaning of AI and shape their varied responses to its encroachment on creative labour. Employing a qualitative descriptive approach, the study draws on data from two Focus Group Discussions involving directors, actors, government experts, academics, emerging filmmakers, students, and …
Conservation Education And The Cultivation Of Environmental Responsibility: Case Studies From Sri Lanka, Jody Miller, Pasindu Dilshan Abegunawardhana
Conservation Education And The Cultivation Of Environmental Responsibility: Case Studies From Sri Lanka, Jody Miller, Pasindu Dilshan Abegunawardhana
International Journal on Responsibility
Conservation education encompasses effective pedagogical practices that enhance knowledge of the environment and foster responsible environmental actions. In addition to building an informed citizenry, conservation education is shaped by theoretical stances about the components necessary to cultivate environmental responsibility among participants and their communities. Highlighting three of our own conservation education projects in Sri Lanka as case studies, we draw from research and debates about environmental responsibility to illustrate the incorporation of environmental engagement and responsibility into these efforts, and the difficulties that arise in doing so. Sri Lanka is one of eight global biodiversity hotspots prioritized for conservation intervention. …
Unpacking Architectural Drawing Literacy: A Critical Pedagogy Approach To Architecture Collections, Shima Hosseininasab, Virginia Ferris, Burak Erdim
Unpacking Architectural Drawing Literacy: A Critical Pedagogy Approach To Architecture Collections, Shima Hosseininasab, Virginia Ferris, Burak Erdim
Journal of Contemporary Archival Studies
This paper explores using architectural drawings as primary sources in instruction sessions at the North Carolina State University Libraries’ Special Collections Research Center (SCRC) with a critical pedagogy approach. Architectural collections are among the SCRC’s most frequently used materials, yet effective engagement with these unique resources requires specialized knowledge that is often lacking among teaching librarians and faculty, who excel in artifactual literacy and archival practices. The research addresses this gap by arguing that additional guidance in architectural history and technical details is necessary to improve teaching methods and enhance student interpretation of architectural drawings. Using a 200-level architecture class …
Front Matter, Information Literacy Collab
Front Matter, Information Literacy Collab
Information Literacy Collab
No abstract provided.
Full Issue, Information Literacy Collab
Full Issue, Information Literacy Collab
Information Literacy Collab
No abstract provided.
Perspectives Of Scholars, Families, And Advisors On 360-Degree Video Technology In Graduate Education, Oluwatobi A. Mogbojuri, Bridget A. Walsh, Matthew Aguirre
Perspectives Of Scholars, Families, And Advisors On 360-Degree Video Technology In Graduate Education, Oluwatobi A. Mogbojuri, Bridget A. Walsh, Matthew Aguirre
Journal of Human Sciences and Extension
This study explored the experiences of scholars in creating and sharing 360-degree videos, as well as the perspectives of families and advisors who viewed the videos. Focus groups and individual interviews were conducted online using a videoconferencing platform. Perspectives from 20 participants (15 scholars, three advisors, and two family members) were analyzed using thematic analysis. Three primary themes were identified: (1) barriers to 360-degree video use, (2) perspective shifts and limited change, and (3) storytelling and scholar visibility. Findings suggest that 360-degree video technology may be an innovative tool for enhancing recruitment and retention, especially for historically marginalized groups, through …
Da Mosang Tarsier Series: Developing Digital Bullying Prevention Materials For Filipino Parents Of Grade School Students, Rudy M. Danganan Jr., Ann Christine V. Braga, Maria Kristina S. Alfonso, Romelito Manuel D.S. Clorina, Ma. Regina Hechanova
Da Mosang Tarsier Series: Developing Digital Bullying Prevention Materials For Filipino Parents Of Grade School Students, Rudy M. Danganan Jr., Ann Christine V. Braga, Maria Kristina S. Alfonso, Romelito Manuel D.S. Clorina, Ma. Regina Hechanova
Children and Families
Bullying remains a significant public health and educational concern worldwide and is particularly prevalent in Philippine public schools, with Grade 7 students identified as a vulnerable group. Although the Anti-Bullying Act of 2013 (Republic Act No. 10627) mandates school-based policies and procedures, persistent implementation gaps underscore the need to strengthen home–school partnerships and equip parents with practical, culturally grounded response strategies. This paper describes the development of the Da Mosang Tarsier Series, a set of digital psychoeducational comic strips designed for Filipino parents of Grade 7 students. Guided by a user-centered design (UCD) framework, the project began with a Generative …
Deepfakes As Crisis Triggers: Experimental Evidence On Response Strategy Effectiveness, Responsibility Attributions, And Sharing Intentions, Alicia Mason, Mariah Laman, Tanner Glenn, Treyton Meyers
Deepfakes As Crisis Triggers: Experimental Evidence On Response Strategy Effectiveness, Responsibility Attributions, And Sharing Intentions, Alicia Mason, Mariah Laman, Tanner Glenn, Treyton Meyers
Faculty Submissions
The term deepfake refers to falsified media content created using artificial intelligence (AI) technologies to manipulate audio, video, or images. Deepfake news fabrications are designed to appear highly realistic, making it difficult for audiences to distinguish them from authentic content. Responding to deepfake-induced reputational threats therefore presents a unique challenge for organizations. Despite the growing prevalence of deepfake technology, little experimental research has examined how different crisis communication strategies perform in mitigating the reputational and relational harm posed by deepfake-induced crises. Accordingly, this study seeks to (1) examine how exposure to deepfake news relates to public perceptions and affect toward …
English Faculty Members’ Perception And Attitude Toward The Use Of Chatgpt By English Language Teaching In Higher Education In Saudi Arabia, Wjoud Hussain Almadani
English Faculty Members’ Perception And Attitude Toward The Use Of Chatgpt By English Language Teaching In Higher Education In Saudi Arabia, Wjoud Hussain Almadani
University of Tabuk Journal for Humanities and Social Sciences
Objectives: Artificial intelligence (AI) driven ChatGPT is an innovative transformation tool in the rapidly evolving educational landscape. This study aimed to understand faculty members' perspectives and attitudes toward using ChatGPT for English language teaching in Saudi Arabia, particularly in Najdi rural areas. Method: The study employed a survey-based quantitative research design involving English-language faculty members in Saudi Arabia, particularly at Shaqrah University. Result: Despite having a mixed opinion on the willingness to use ChatGPT in English language teaching, participants have identified several applications of ChatGPT, such as translation and vocabulary, creating presentations, preparing exam and quiz questions, and creating activity …
Enhancing Research Communication With Visual Tools, Sonya Fogg
Enhancing Research Communication With Visual Tools, Sonya Fogg
Library Class: Lunch & Learn
Understand the role of visual communication in medical research. Distinguish between data visualizations, infographics, and visual abstracts. Identify best practices and some resources and tools for creating effective visuals.
The Meme Event: Memefication, Memory-Making And Political Resistance In The Biafra Digital Discourse, Chimaobi Dick Onwukwe
The Meme Event: Memefication, Memory-Making And Political Resistance In The Biafra Digital Discourse, Chimaobi Dick Onwukwe
Theses - ALL
In this thesis, I examine the Biafran digital commemoration on May 30th every year—Biafra Commemoration Day. Specifically, I examine how the Biafran digital commemorative culture functions as memorialization and political action. Drawing on theoretical reserves from modern meme studies and performance studies, I propose a theory of “meme event”—a coordinated digital practice that encompasses not just memetic content but the larger ecology of its creation, circulation, strategic timing (May 30th), and strategic deployment. The rallying slogan “We don’t die, we multiply” serves as the anchor around which the meme event revolves, circulating both memetic content and non-meme posts. This theoretical …