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- Conversation (1)
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- Leadership communication (1)
- Leader–member exchange (1)
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- Organizational communication (1)
- Scale construction (1)
- Telepresence; STRT; telepresence measurement; immersion (1)
- Telepresence; adverts; attitude towards; HDTV; image processing; image quality; Imagery model; information & communication technologies; purchase intentions; television advertising; television advertising -- economic aspects; television cameras -- image quality; transportation (1)
Articles 1 - 3 of 3
Full-Text Articles in Entire DC Network
Revisiting The Use Of Secondary Task Reaction Time Measures In Telepresence Research: Exploring The Role Of Immersion And Attention, Cheryl C. Bracken, Gary Pettey, Mu Wu
Revisiting The Use Of Secondary Task Reaction Time Measures In Telepresence Research: Exploring The Role Of Immersion And Attention, Cheryl C. Bracken, Gary Pettey, Mu Wu
Communication Faculty Publications
In this experimental study, we use secondary task reaction time (STRT) to measure Attention to a media presentation and compare STRT to traditional self-report measures of Telepresence (immersion, social reality, spatial presence, and transportation) and enjoyment. Further, we compare the STRT measure with the composite items of Telepresence–Immersion. The results indicate that STRT may be useful for measuring some sub-dimensions of Telepresence. Implications are discussed.
Investigating The Impact Of Television Advertisement Image Quality On Telepresence, Attitude Towards Brands And Purchase Intentions, Cheryl C. Bracken
Investigating The Impact Of Television Advertisement Image Quality On Telepresence, Attitude Towards Brands And Purchase Intentions, Cheryl C. Bracken
Communication Faculty Publications
In an experiment manipulating the image quality of television ads, 127 participants watched television commercials in either high or low image quality. The participants rated each ad for their attitude towards the ad and purchase intentions. Additionally, sensations of telepresence and transportation were assessed. The participants who viewed the ads in higher image quality reported more positive attitudes towards the brands, and higher levels of telepresence. The implications are discussed.
Leader–Member Conversational Quality Scale Development And Validation Through Three Studies, Guowei Jian, Xiaowei Shi, Francis Dalisay
Leader–Member Conversational Quality Scale Development And Validation Through Three Studies, Guowei Jian, Xiaowei Shi, Francis Dalisay
Communication Faculty Publications
The continuing development of leadership research calls for measurement instruments that can tap into the communication process between leaders and members. The purpose of this present research is to develop and validate a Leader–Member Conversational Quality (LMCQ) scale—an instrument that measures the quality of conversations between leaders and members in the workplace. A series of three studies were conducted. Study I involved item generation and content validity assessment. Study II undertook the task of scale construction and reliability assessment. Study III tested the convergent, discriminant, and criterion-related validity of the scale. These studies resulted in a nine-item instrument with sufficient …