Digital Commons Network^™

“Every Beat You Make Has A Time Of Day Or Color”: How Producers And Rappers Changed The Course Of Sampling Music, Elvin M. Castellanos

Theses

This thesis demonstrates the importance of the producer and artist relationship in hip hop songwriting and sampling, focusing on producers The Alchemist, Madlib, Sounwave, and Terrace Martin, and artists Freddie Gibbs, MF DOOM, Prodigy, and Kendrick Lamar. Topics covered range from sampling lawsuits and their impact on producers and artists in songwriting; what a producer and artist relationship looks like and how they benefit from their relationship; and the quality of music that comes from a close relationship between a producer and artist. I build upon research about the effects of sampling on hip hop by musicologist Amanda Sewell; sampling …

The “New Normal”: A Virtual Insight From Industry Professionals On Pivoting Within The Digital Ecosystem During A Global Pandemic., Delina Corcione

Theses

This project is over industry professionals within a relative field of Digital Content Strategy, and their professional experiences as it relates to the global pandemic that hit the United States in 2020. This virus (COVID-19) has boosted us into a predominantly digital world, with little analysis on how society is to handle or adapt. The final deliverable is short documentary offering insight on industry professionals within the field of study. The “New Normal” takes a unique approach on analyzing the state of the field as it relates to the pandemic, focusing on the personal experiences these industry professionals went through …

Churches Can Increase Membership Among Millennials And Generation Z By Using Social Media, Deja Erin Mcghaw

Theses

This project examines how churches can increase membership among Millennials and Generation Z on social media. The final deliverable is a 45-minute webinar offering tips for churches to create effective and relevant content online. This webinar will be housed on a website created called Social Media for Churches. It features many videos and resources to help churches with social media such as trends, recommendations, practical tips, and free tools for content creation. Doc

Shutdown University: Comparing Video Content Performance Against Non-Video In Digital Crisis Communications At Institutions Of Higher Learning During The Covid-19 Pandemic, Brian Patrick Vorce

Theses

This thesis project examines best practices in crisis communications at institutions of higher learning during the beginning stages of the COVID-19 pandemic. With a large amount of literature stating the importance of video content in the digital realm, video communications were closely examined and compared with non-video communications in terms of efficacy and successful engagement on social media platforms. The final deliverable for the project is a website where communications professionals can access resources, data, and research on these crisis communications, all delivered through accessible blogs and videos.

Cracking The Social Media Code Of Post-Millennials, Bailey Elizabeth Kinney

Theses

This project will investigate the way that generation z/post millennials interact and respond to digital marketing and social media. The final deliverable is a 30-minute webinar offering a wide assessment of this up and coming generation. The video will include a comparison between how advertising is currently conducted for millennials and how it will need to change their successors. The webinar will also include research, examples of successful marketing to this generation, and practical application tips.

Type Of Facebook User And Correlational Relationship With Social Comparison And Self-Esteem Along With The Moderating Variable Of The Big Five Model, Amanda Lilly

Theses

This thesis examines different types of Facebook users and how different types of participation on Facebook are associated with social comparison orientation scale and self-esteem level of the users, and how personality variables moderate the relationship between social comparison scale and types of Facebook use. Previous research has investigated the relationship between Facebook use, self-esteem, and social comparison; however, the results have been mixed, and research on how personality traits are related to different types of active use of Facebook is needed. Study 1 of this thesis examines how social comparison orientation and self-esteem relate to how individuals actively use …

Social Media: On Tech-Caves, Virtual Panopticism, And The Science Fiction-Like State In Which We Unwittingly Find Ourselves, Michael Major

Theses

Making use of three historic philosophical thought experiments, this paper blends psychological perspectives with philosophical reasoning to show how social media is corrupting our perception of reality, the result of which is ultimately detrimental to society as a whole. This is accomplished by first using Plato’s “Allegory of the Cave” to analyze and discuss the ways in which social media is limiting humanity’s access to real knowledge. Next, Michel Foucault’s analysis of punishment in its social context, Discipline and Punish, is used to discuss the ways in which social media is adversely affecting our behavior. Finally, Robert Nozick’s “Experience …

Facebook And Relationships: A Study Of How Social Media Use Is Affecting Long-Term Relationships, Rianne C. Farrugia

Theses

An online survey was conducted where 255 respondents provided information about their significant other. Respondents answered questions dealing with elements of relationship satisfaction, Facebook usage, surveillance, and jealousy. Results indicate a correlation between Facebook usage and relationship satisfaction. Individuals with varying levels of Facebook usage were shown to have a positive correlation with jealousy levels in their relationship, meaning as Facebook use increased, jealousy also increased. Altman and Taylor's theory of social penetration (1973) was used to describe the stages in a relationship from orientation into a relationship of stable exchange. This developmental theory illustrated the growth in relationship phases. …

Diy Pr: How Independent Music Artists Use Online Social Networks For Public Relations Purposes, Martina Lawless

Theses

Significance of the study: Independent musicians are a huge part of the Irish music industry and yet they are the part that do not have the backing of a record label. This means independent musicians need to look at cheap or even free ways to promote themselves to existing fans and potential new fans. With the emergence of social networks musicians both signed and independent have the tools necessary to engage in a new form DIY PR. The purpose of this study is to look at the different ways that social networks have helped musicians in recent years, but also …

The Use Of Public Relations Tactics In Two Nationwide Fundraising Campaigns In Nonprofit Organisations In Ireland. A Case Study Analysis, Arlene Hogan

Theses

This study aims to analysis the use of public relations in two of Ireland’s nonprofit organisations and their national fundraising campaigns. The two charities chosen were The Mater Foundation and its national fundraising campaign called The Heart Appeal and the second charity is The Irish Heart Foundation and its national campaign called Happy Heart Weekend. The questions that the author will be looking to find are the importance of having PR as part of a nonprofit nationwide fundraising campaign, what PR tactics do these charities use to publicise their national fundraising campaigns in question and does communication play a strategic …

Assessing The Impact Of Social Media On The Museum And Cultural Sector : A Public Relations Perspective, Ciara Murray

Theses

Public relations strategies and tactics have helped Irish business and Irish organisations to effectively meet their goals for decades. However, museums are now also benefiting from public relations practices .Effective public relations strategies have become important to museums in order to utilise social media and to open up access to their collections.

Many museums are non-profits and they have a unique set of communication concerns that force them to engage with multiple publics in order to operate efficiently and achieve success. A fter conducting with PR professionals working in the museum around Ireland this paper analyzes how public relations is …

A Comparative Study Of How Social Media And Web 2.0 Tools, Such As Facebook, Twitter And Viral Marketing, Can Be Used By Small Businesses, To Integrate A Business Strategy Of Augmenting The Company Profile And Awareness With Their Publics, Robyn Foley

Theses

The object of this dissertation was to explore the public relations techniques implemented by small businesses located in Cork.

Exploring The Impact Of Social Media On Regional Festivals In Ireland: A Public Relations Perspective, Niamh Mccarthy

Theses

This study looks into the area of social media use in Irish festivals from a public relations perspective. The aim of the study is to provide an understanding of the effect social media is having on the regional festival industry in Ireland.

The study also accesses how social media has affected the public relations industry and reveals the predicted future of social media in Ireland. I’he study used a qualitative method of research through use of semi-structured interviews. Interviews were carried out face-to-face, online and on the telephone. All interviewees in the study had relevant experience in the social media …

Fundraising In Changing Times: The Pr And Media Relations Tactics That Non Profit Organisations Use In Their Fundraising Campaigns - A Case Study Analysis, Sharon Louise Noonan

Theses

This study aims to explore the public relations (PR) tactics that non-profit organisations (NPO’s) are using in their fundraising campaigns. The two case studies that were researched were the Cork Simon Community and the Irish Guide Dogs for the Blind. (IGDB) The lack of current research into this topic as well as the changing nature of NPO’s and the PR industry was of great interest to the author, thus prompting the idea for this study.

The literature review defines PR, media relations and fundraising whilst providing the opinions and perspectives of professionals on the topic in question.

A qualitative research …

How Independent Irish Music Artists Are Practising Online Pr Techniques By Utilising Social Media Tools., Áine Cullen

Theses

This Dissertation explores how the evolution of social media is enabling Irish Independent music artists to publicise their music. It aims to explore the online public relations techniques that Independent Irish music artists are using and determine whether they are embracing it.

A qualitative research design was chosen and the primary method used to gather the data were in-depth interviews with PR professionals in the music industry, PR directors, major record labels. Independent record labels and Irish music artists that practice social media.

The research findings reveal how beneficial social media are for Independent music artists and show how social …

Assessing The Impact Of Social Media On The Celebrity Industry: A Public Relations Perspective, Jessica O'Sullivan

Theses

There has been an increased interest from academics, public relations professionals and industry professionals in the importance of social media in the role of public relations. This study aims to contribute to the understanding of the effect social media has on the celebrity industry, from a public relations perspective.

A qualitative research design was chosen, and the primary methods used to gather the data were semi-structured interviews with online communication professionals from the public relations industry and an online music producer who uses various forms of social media to distribute and promote his music. All interviewees were chosen due to …

A Study Of How Social Media Is Being Integrated Into The Irish Pr Industry And The Effects Of This On The Profession., Denise Haran

Theses

This thesis explores the effects that social media is having on the Public Relations (PR) profession in Ireland it also looks at the characteristics of PR 2.0. In this it aims to look at particular aspects of the industry to see how they are being affected by social media including monitoring, reputation management, communication models and traditional media usage as well as looking at which social media platforms are used. The study will also look at PR professionals opinions on social media in Ireland.

A qualitative research design was chosen for this study and the primary method of data collection …