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Ua45 Registrar Updates, Wku Registrar

WKU Archives Records

Newsletter created by and about the WKU Registrar's office.

Social Media Influencers' Impact On Consumer Purchasing Decisions, Kennedi O. Kutz, Kiara Espinal, Erin Flynn, Julia Cheney

Proceedings of the New York State Communication Association

The study entails how social media usage and parasocial relationships with social media influencers impact the audience’s purchases as a consumer. The survey covers a wide range of questions discussing the different social media platforms, how often they engage on them, and how often they click and engage with advertisements and influencers. It also covered questions that collected the participants' demographics to better understand which groups are more likely to be influenced by advertisements and influencers. We have found that younger audiences are more likely to have their consumer purchases influenced by social media advertisements and influencers than older audiences. …

An Analysis: Interpersonal Conflict Resolution In Children's Television, Molly Griffith, Yared Alemu

Concordia Journal of Communication Research

Children in the United States today are consuming television at a vastly higher rate than we have seen before (Sigman, 2012). Due to this hands off approach, there has been an increase in parents' cognition of what television their children are consuming which includes both entertainment television or educational television. The researchers highlighted the importance of teaching proper interpersonal conflict resolution to children through the television they are consuming as they learn through all observations. We highlighted the types of conflicts that are depicted in the children's show Bluey which is an educational children's television series produced in Australia. Researchers …

An Extremely Important Document: Khea's Struggle For A Contract, 1974-1978, John L.S. Daley Dr

KNEA 50th Anniversary

In 1973, the Kansas State College, Pittsburg administration fired thirteen faculty members without cause. In order to improve administration-faculty relations, remaining faculty organized, petitioned for recognition, and drafted PSU/KNEA's first contract with PSU/KBOR, which went into effect five years later. The narrative covering this period draws on Axe Library's KNEA Collection and interviews of former faculty.

Green Advertising Effectiveness: Brand Image And Green Trust Among Generation Y And Z, Jessica Vanessa, Angga Ariestya

Jurnal Komunikasi Indonesia

Green advertising has grown exponentially over the past few decades. Although there are a lot of proenvironment attitudes, there are also signs of distrust by the public towards green advertising, which is often perceived as deceptive. For that reason, this research was done to find out the effects of green advertising on green trust mediated by brand image using the Selective Influence Theory. This research used a quantitative approach with an explanative research type, which was done using a survey with an online questionnaire. The questionnaire is distributed to 394 respondents, with quota sampling, consisting of 197 generation Z and …

Female Fandom In The Digital Era: ‘Alternative Universe’ For Promoting Thai Boys Love Drama, Monika Sri Yuliarti

Jurnal Komunikasi Indonesia

Digital era has changed human’s life, including in the practice of fandom. It results in a much broader dissemination of fans-related products produced by the fans, such as alternative universe (AU) as part of fan fiction. In addition, nowadays, Thailand popular culture is rising, especially with the boys’ love drama series (Thai BL drama) which caught foreign viewers’ interest, including Indonesians. This study explores how AU can be considered as a tool for promoting Thai BL drama which goes to fandom actively involvement in the promotion of a foreign country's cultural product with taboo value. It is a qualitative content …

Implementation Of Violations Of The Ite Law Article 27 Verse (2) Of 2016 Concerning Promotion Of Online Gambling By Influencers In Indonesia, Mohammad Fawaid Pradika, Lukman Taufik Tri Hidayat, Achmad Habib Dwi Prakoso, Aasim Ahmad Khan

Jurnal Komunikasi Indonesia

The 2016 Electronic Information and Transactions Law (UU ITE) which was created by the government to tackle cyber problems has generated a lot of controversy, one of which is the regulation governing online gambling and its promotion in Article 27 verse (2) of the ITE Law. A number of influencers violate these regulations by using social media to promote online gambling, which carries a moral burden of influence in promoting illegal products, to provide good universal service to the community. Furthermore, as someone who has many followers, one influencer also has high public interest which requires, as someone who is …

Measuring Agricultural Means Of Influence On Young Adults Via Instagram In The United States, Samantha Bennett, David S. Martin, Jason T. Sawyer, Soren P. Rodning, Don Mulvaney

Journal of Applied Communications

Notable differences have been observed in how society perceives and understands the agricultural industry. Consumers today are concerned with how their food is raised and produced, and drastic changes in how information is gathered regarding those subjects have occurred due to the rapid development of digital media. As a result, the agricultural industry has fallen behind in ensuring accurate information is shared about the daily work done to feed the world. A form of digital media that has infiltrated the daily lives of society is social media (SM). This study sought to evaluate the impact established agricultural social media influencers …

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

Pengaruh Konten Media Instagram Dan Tiktok Pada Akun Himprodia Dalam Menarik Minat Anak Muda Terhadap Jurusan Produksi Media, Ngurah Rangga Wiwesa, Alya Shafa Ridhoni, Amarza Zacky Maulana, Raihana Azra, Zahra Zahwana, Ananda Diska Alifah, Mohamad Adi Nurwahyudi, Jihan Aliifa

Jurnal Sosial Humaniora Terapan

Studi ini mengeksplorasi pengaruh konten media sosial terhadap minat mahasiswa dalam memilih jurusan Produksi Media di Universitas Indonesia. Melalui akun resmi HIMPRODIA, platform media sosial seperti Instagram dan TikTok dimanfaatkanuntuk menarik perhatian calon mahasiswa baru. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 40 mahasiswaangkatan 2023. Hasilnya menunjukkan bahwaInstagram dan TikTok memilikipengaruh signifikanterhadapminat calon mahasiswa, terutama melaluikonten yang sesuaidengan preferensidan karakteristik target audience. Namun, studi merekomendasikan penelitian lebih lanjut untuk mengidentifikasi platform yang paling berpengaruh dan jenis konten spesifik yang lebih menarik minat mahasiswa, seperti kajian lebih lanjutterhadap konten Study Visit yang dinilai memiliki dayatarik tersendiribagi individu dalam memilih jurusan. Kesimpulan …

The Role Of Augmented Reality In Improving Brand Attitude Through Perceived Enjoyment, Widyastuti Widyastuti

Journal of Marketing and Consumer Behaviour in Emerging Markets

Augmented Reality is a technology that is commonly used by businesses to market their products. The technology allows customers to test products online in order to deliver a more enjoyable purchasing experience. The study is aimed at investigating the impact of vividness and perceived informativeness, as a characteristic of AR, on brand attitude through perceived enjoyment. There are 204 respondents chosen using purposive sampling technique. They are women who used Augmented Reality when purchasing cosmetics online. The study used a path analysis with the assistance of Amos software. According to the findings, perceived enjoyment can strengthen the influence of vividness …

Interpreting Consumer Attitude Towards Milk Alternatives: A Purchase Intention Model For Marketing Success, Anjolize Wassenaar, Elizabeth Kempen

Journal of Marketing and Consumer Behaviour in Emerging Markets

Within an emerging market context, the purchase of dairy free milk alternatives is not well understood. The purpose of the article is to present a model within which purchase intentions of South African emerging market consumers can be interpreted, providing marketers with information on which product positioning upon market entry and continuous marketing strategies can be developed for the growing niche ultra-heat treated (UHT) milk alternative product category. Using a qualitative, exploratory-descriptive approach, data was gathered in-person and online from 35 participants through mini-focus groups and semi-structured interviews. Through inductive-deductive thematic data analysis, findings describe consumer purchase intention towards UHT …

Cedarville Magazine, Summer 2024: Soli Deo Gloria, Cedarville University

Cedarville Magazine

No abstract provided.

Creative Project: Hydro Flask Advertisement And Marketing, Lacie O'Leary

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

*Disclaimer: This is a student paper discussing marketing and uses an authentic brand as an example, but is not authorized by or associated with HydroFlask*

For this project, O'Leary chose to create an ad for the brand Hydro Flask. They are a water bottle company with a mission to reduce the use of one-time plastics, specifically plastic bottles. In this paper, O'Leary explains the different aspects of the Hydro Flask business, such as their reasons to believe, the kinds of companies they partner with, and the materials they utilize to create their products. She also discuss the reasons …

Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith

Theses and Dissertations

It has been documented in the literature that media usually portrays refugees negatively, which affects how the public reacts to them. Consequently, organizations catering to refugees, referred to in this thesis as Refugee Concerned Organizations (RCOs), try to influence the media aiming to influence the public. So, they produce prepacked information and employ different communication tools. Using the agenda building theory, this research investigated the influence of communication tools used by RCOs on Egyptian media focusing on Facebook and news websites. Qualitative content analysis was conducted for 615 Facebook posts and 111 News reports and supplemented by semi-structured interviews with …

Method Of Product Placement In Computer Games. Qualitative Research Amongst Polish Players, Magdalena Hofman-Kohlmeyer

Journal of Marketing and Consumer Behaviour in Emerging Markets

Nowadays, new technologies enable practitioners to create brand experience in the virtual world of computer games. Marketers use product placement to reach potential and current customers. In the meantime, computer games have become an attractive medium because they attract an increasingly wider audience of different genders and various age groups. Therefore, an important issue is to know and systematize current methods of brand placement in computer games. For the purpose, the author carried out 20 in-depth interviews with players of chosen computer games, Second Life, Euro Truck Simulator 2 and The Sims. According to the analysis, it can be distinguished …

Mediating Effect Of Mobile Banking Trust On Information And System Quality, Marko Van Deventer

Journal of Marketing and Consumer Behaviour in Emerging Markets

In the context of mobile banking services, trust emerges as a pivotal factor influencing both the acceptance and utilisation of these services, significantly shaping customers' confidence in their usage. Existing literature proposes that trust operates as a mediator in the connection between customers' perceptions of the quality of information and the overall system in mobile banking.

This study aimed to investigate whether trust acts as a mediating variable in the relationship between information and system quality within the mobile banking experiences of Generation Y customers in the South African banking sector. Employing a descriptive research design, the study distributed self-administered …

Ouachita To Host Called To Teach Conference On July 19, Felley Lawson, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University’s Huckabee School of Education will host its annual Called to Teach Conference on Friday, July 19, in Walker Conference Center, 485 Campus Drive. The 2024 conference theme is “Keeping the Joy.” Registration costs $50 and includes lunch and a conference T-shirt and bag.

Attendees can receive six hours of professional development credit through the Arkansas Department of Education.

Celebrating Juneteenth, Lewis Shepherd

Press Releases

Today we pause to celebrate one of the most recently acquired federal holidays; yet, it has been in the making for 156 years. What created the first Watch Night Service was the same event that declared all African Americans free from bondage. That service was held on Dec. 31, 1862, just a few hours before midnight.

The purpose of this initial Watch Night Service was to pray, sing and fellowship, as people who were in bondage for so many years would gain their freedom on Jan. 1, 1863, by way of the Emancipation Proclamation. Today, there are African American congregations …

Reflections On A Trip To Remember: 2024 Ouachita Mba Retreat, Mallory Lester, Office Of Communications & Marketing

Press Releases

Last week, I had the incredible opportunity to travel to Jackson Hole, Wyo., with my Ouachita MBA cohort, and it was a blast!

The day we took a scenic float trip down the Snake River, it was unbelievably cold. I'll be honest – it was a rocky start! We were all huddled down in the bottom of the boat because the wind was so cold on our backs. We passed a goose that was floating across the river, and I made the corny joke, "I bet that goose sure is silly."

Everyone laughed except Dr. Madison Ngafeeson, one of our …

Bridge The Gap: Using Advocacy To Bridge The Gender Wage Gap In Sports - A Comparative Analysis Of Venus Williams And The Us Women’S National Team, William E. Mitchell

Student Theses and Dissertations

For decades sports and activism have been synonymous. Many remember Jesse Owens and Tommie Smith’s Olympic protests, Mohammed Ali’s anti-war protest and Collin Kaepernick kneeling to bring attention to racial injustices. More recently many joined in celebration and applauded when the US Women’s National Team secured equal pay. However, many women in sports remain invisible. Activism is a viable form of seeking change, but can the route taken by Venus Williams work in team sports? This project will seek to examine if activism is a viable change agent in sports especially in closing the gender pay gap. While several female …

Combining Cloud Architecting With Education, Sharon P. Pagidipati

Liberal Arts and Engineering Studies

I pursued the AWS Solutions Architect Professional Certification while applying my knowledge to build and revise technical solutions for an educational company known as EDFX.

The Carbonara Case: Italian Food And The Race To Conquer Consumers’ Memories, Marco Ginanneschi

Dublin Gastronomy Symposium

Can a recipe divide historians, gastronomes, and chefs? The answer is yes if we are dealing with carbonara, an iconic Italian dish, famous throughout the world. However, so much animosity could have deeper roots than the recently renewed controversy over its authorship suggests. This article aims to study the case of carbonara as an example of the race to conquer consumers’ memories. Following a transdisciplinary methodology, the author identifies three main approaches to the making of carbonara: glocal, regional, and creative. These approaches reflect distinct schools of thought regarding food within the diverse spectrum of Italian society. Their supporters - …

Ouachita Names Students To Spring 2024 Dean's List, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University has named more than 385 students to its Dean’s List for Spring 2024.

To be named to the Dean’s List, a student must compile a 3.5–3.9 grade point average and be classified as a full-time student, with a minimum of 12 academic hours and no incomplete or failing grades for the semester.

Ouachita Baptist University, a private liberal arts university, is in its 137th year as a Christ-centered learning community and is ranked nationally by U.S. News & World Report. Ouachita continues to break enrollment records, reporting its highest headcount in 57 years during the Fall 2023 …

Ouachita Names Students To Spring 2024 President's List, Office Of Communications & Marketing

Press Releases

More than 415 students were named to the President’s List for the Spring 2024 semester at Ouachita Baptist University.

To be named to the President’s List, a student must compile a 4.0 grade point average and be classified as a full-time student, with a minimum of 12 academic hours and no incomplete or failing grades for the semester.

Ouachita Baptist University, a private liberal arts university, is in its 137th year as a Christ-centered learning community and is ranked nationally by U.S. News & World Report. Ouachita continues to break enrollment records, reporting its highest headcount in 57 years during …

The Effectiveness Of The Israeli Digital Diplomacy Targeting The Arab Public On Social Media Platforms, Moeen Koa, Hiba Nassar

An-Najah University Journal for Research - B (Humanities)

This study assessed the effectiveness of the Israeli occupation state's digital diplomacy directed at the Arab public according to a three-dimensional framework. The study employed content analysis to analyze a sample of posts from two Israeli official pages on Facebook from October 13 to November 13, 2022, based on three dimensions proposed by Bjola and Jiang (2015): agenda-setting, presence-expansion, and conversation-generating. The results showed that despite the effectiveness of the occupying state's digital diplomacy according to these dimensions, the authors see these dimensions as superficial metrics that do not express the efficacy of this type of diplomacy. The high number …

Understanding Older People’S Voice Interactions With Smart Voice Assistants: A New Modified Rule-Based Natural Language Processing Model With Human Input, Zhengxu Yan, Victoria Dube, Judith Heselton, Kate Johnson, Changmin Yan, Valerie Jones, Julie Blaskewicz Boron, Marcia Shade

College of Journalism and Mass Communications: Faculty Publications

The COVID-19 pandemic has expedited the integration of Smart Voice Assistants (SVA) among older people. The qualitative data derived from user commands on SVA is pivotal for elucidating the engagement patterns of older individuals with such systems. However, the sheer volume of user-generated voice interaction data presents a formidable challenge for manual coding. Compounding this issue, age-related cognitive decline and alterations in speech patterns further complicate the interpretation of older users’ SVA voice interactions. Conventional dictionary-based textual analysis tools, which count word frequencies, are inadequate in capturing the evolving and communicative essence of these interactions that unfold over a series …

Stewardship In Every Season: 2024 Commencement Address, Ben Sells

Press Releases

This year’s university theme has been “lives of meaningful work,” a phrase in our mission statement focused on one purpose of a Ouachita education. There are many dimensions to a life of meaningful work. This morning, I want to highlight one: that we’re called to be stewards in every season of life. This notion is illustrated in Scripture, and you exemplified it at Ouachita.

The Master Teacher, Jesus, tells a story about stewardship known as The Parable of the Talents that’s recorded in Matthew 25.

Cedarville's Oberbrunner Highlights "Easy Ip" In Blockchain Talk, Mark D. Weinstein

News Releases

Dr. Kary Oberbrunner, the Berry chair of entrepreneurship at Cedarville University, will be speaking at the London Blockchain Conference on May 21-23. The international conference is expected to draw more than 12,000 participants.

Ouachita's Batson Honored By Arkadelphia Chamber Of Commerse, Addie Woods, Office Of Communications & Marketing

Press Releases

Arkadelphia native Blaise Batson, a freshman communications & media and political science double major, received the President’s Accomplished Youth Award from the Arkadelphia Regional Economic Development Alliance and Area Chamber of Commerce. Batson was presented her award during the 2024 Arkadelphia Alliance and Chamber Annual Banquet, held Thursday, April 11, in the Garrison Center Grand Ballroom at Henderson State University.

The President’s Accomplished Youth Award recognizes a young person in Arkadelphia who has been involved in helping the community through leadership and service. As a student at Arkadelphia High School, Batson was the women’s soccer captain and cheer captain. She …